Is Alaska the weirdest airline in the US?

There was an interesting TIME article on Thursday about how Virgin America is failing. In their short five years they’ve posted net losses of $671 million, and operating losses of $447 million. Everyone loves Virgin America and they have a clear identity, but they can’t seem to turn it into a profitable business model.

Meanwhile Alaska Airlines is turning huge profits. Now that I’m living in Seattle I’ve started flying with them, and I can’t help but notice how downright strange of an airline they are. They’re a hybrid of sorts between a legacy and low cost carrier, and to me they somewhat lack an identity, though perhaps that’s because I’m neither a native of Washington or Alaska. Then again, maybe I’m not totally crazy. After all, they are an airline based in Seattle named Alaska.

The whole Alaska experience is kind of strange. They have a reasonably nice Board Room lounge in Seattle (which a Priority Pass™ membership gets you access to). The problem is that it’s always overcrowded, which I can’t blame them for since they’re building a new one soon. But what I find interesting is that it’s staffed entirely by “management” employees, and they’re not allowed to help you with reservations (I assume, in part, because they’re not unionized). So if there are irregular operations you have to leave the club for help.

The other interesting thing in their club is that instead of hiring contract workers to clean up after people, it’s the same “management” people that are on clean-up duty. Again, sounds nice in theory, though they’re extremely chatty. Not necessarily in a bad way, since the employees seem to know many of the “regulars,” but it seems to result in them spending a lot more time talking than cleaning. On the plus side they do have a pancake machine.

I find the onboard experience interesting/odd as well. While they have first class, they’re easily the least comfortable seats I’ve seen on a “mainline” aircraft. The first class seats are the same as on most regional jets, and really aren’t that comfortable.

While they have Wi-Fi on many of their planes now, they don’t have power ports or personal televisions. And even though they just ordered 50 new 737s to be delivered between 2015 and 2022, they still don’t have plans to put power ports or in-flight entertainment on the planes, something that even American is doing in the meantime.

As far as their frequent flyer program goes, on one hand they have some of the best value award redemptions of any airline, like being able to travel from the US to South Africa via Hong Kong in Cathay Pacific first class for just 140,000 miles roundtrip. On the other hand they’ve done nothing but devalue their product over the past year or so, between adding fare restrictions to their elite upgrade vouchers, eliminating the 1,000 mile booking bonus for those with the Alaska Airlines Visa, making companion certificates coach-only, and trying to charge upgraded first class passengers baggage fees (before deciding against it).

I guess what I’m trying to say is that if Alaska Airlines were a person, they would be…

Anyone else find them a bit quirky of an airline?

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Phil Guest

Try working for them! It will only validate your opinion!! Been there. Done that!

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andy Guest

"Though they’ve finally improved the food a bit, it is still not very good. The FAs don’t protect the F lav, so it’s always occupied, and most don’t protect the bin space. There is no pre-departure beverage other than water, and they often serve the pilots before the passengers, so it can take 45 minutes before they offer the first drinks * The FAs tend to disappear outside their required service. They also seem to spend a lot of time chatting among themselves." SECONDED.

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CaroleZoom Guest

What is that a photo of?!

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eponymous coward New Member

You missed a few spots. Alaska will <a HREF="http://www.alaskaair.com/content/deals/special-offers/price-guarantee.aspx" rel="nofollow">refund with no questions asked if the fare on your ticket drops</A>. I've gotten a lot of money back this way over the years. MVP Golds and 75Ks <a HREF="http://www.alaskaair.com/content/mileage-plan/benefits/elite-levels-and-benefits.aspx" rel="nofollow">don't pay fees on tickets, except for partner award fees of $25</A>- even AA EXP doesn't get you the ability to same-day confirmed change at no charge, and in effect, being MVPG+ at Alaska means that it works like a combination of Southwest and a legacy airline- you can cancel tickets and keep all the travel funds, change tickets day of flight, take advantage of fare drops. Given that and the award program, plus the fact that AS is the airline equivalent of having type AB blood (can accept EQM from AA, AF, DL, EK, LA, KL), they're pretty useful.

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Carl Guest

I have kind of a love-hate relationship with AS. Living in SEA you kind of have to fly AS some of the time, as they have like 50% of the capacity, and for many folks, it is their primary or sole airline. There are some things that are better on AS (and many loyalists think it is everything) and there are things that are worse - but I agree with you that they are not like any other airline. They are a strange mix between a legacy carrier (and they have a lot legacy characteristics like hubs, flow traffic, first class, lounges, regional service) but they also have plenty of LCC characteristics, and consider airlines like WN and VX their competition. Lots of people will say that AS employees are much friendlier and helpful than other airlines. I don't really agree. I think there is much more variability between individual employees at an airline than the mean experience between airlines. Most employees want to help you, but some are jaded or having a bad day, and when the company's systems are screwed up, there's not much they can do. I do like the Boardrooms - salads, soups, microbrews, friendly staff (by the way, the same management works the bar, too), though as you say they are all a bit overcrowded. The best thing that AS has going for you as an elite (MVPG) is no change fees, including a wallet function - so you can change flights or cancel when your plans change. That means I often book AS when I am unsure of my plans - and the path of least resistance is to keep that booking. They are also pretty good up and down the West Coast, where the flights are shorter and the upgrade chances are OK, and they have a lot of frequencies But there are a ton of things that I don't like about Alaska and wish they would change. In no particular order: * The policy of no power jacks is crazy stupid. They have wifi, the future is going to portable entertainment, where's the power? * It's too hard to upgrade transcon and Hawaii flights - there is almost zero chance. Might as well fly UA or AA, even with a connection, becuase the UG chances and buy-ups are better, and often more flight choices * The First class is pretty sucky. Seat comfort is no good. No pillows or blankets at all. Though they've finally improved the food a bit, it is still not very good. The FAs don't protect the F lav, so it's always occupied, and most don't protect the bin space. There is no pre-departure beverage other than water, and they often serve the pilots before the passengers, so it can take 45 minutes before they offer the first drinks * There is no economy plus. There are really on 18 good seats on the plane - two exit rows (one doesn't recline) and the bulkhead row. Often only a middle is left. If you do SDC change these seats are usually gone. If you have long legs like I do, it can really suck on a long flight. * The FAs tend to disappear outside their required service. They also seem to spend a lot of time chatting among themselves. Did I mention they have by far the most non-stops from SEA and no change/cancel fee for elites? That's why I keep booking them. The economic model must be working since they are more profitable than most and have a much higher market capitalization. Although as some have said, a lot of that may be due to low competition Alaska routes. They have been opportunistic in expanding and have built up quite some Mexico and Hawaii service from the West Coast. One more quirky thing about Alaska: They don't always fare match. They seem to stick to their own pricing and revenue management and don't offer all fares or all inventory. Sometimes they are competitive, sometimes they get a premium.

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