Why Hotel Credit Cards Are Worth It, Even If You’re Not Loyal To A Hotel Group

There are all kinds of travel rewards credit cards out there — there are transferable points cards, there are airline credit cards, and there are hotel credit cards. When it comes to the value of holding onto credit cards without much spending, I’d say that hotel credit cards represent the best value, on balance.

That’s definitely the case if you’re loyal to a particular hotel loyalty program, but it’s even the case for those who are “free agents,” meaning those people who don’t have elite status with a hotel loyalty program, and aren’t otherwise usually loyal to a hotel group.

Let me explain why, though let me emphasize that I’m not suggesting you should use these cards for everyday spending. If you want to maximize your travel rewards, I recommend using cards earning transferable points currencies, like the Chase Sapphire Preferred® Card (learn more), Citi Strata Premier® Card (learn more), or American Express® Gold Card (learn more). Not only do these cards give you the most flexibility, but they also often have valuable bonus categories on spending.

Mid-range hotel credit cards largely pay for themselves

Great welcome bonuses aside, in general I think airline credit cards are primarily worth it if you’re at least somewhat loyal to an airline. That’s because these cards often have benefits when flying with a particular airline, but the cards don’t really “pay” for themselves.

What makes hotel credit cards unique is that they can often be worth holding onto even if you don’t spend money on the cards, thanks to the free night certificates and elite status they potentially offer. For example, take mid-range hotel credit cards, each of which offers an anniversary free night certificate:

Obviously hotel free night certificates are most valuable if you have top-tier elite status with a hotel group, since you can get perks like free breakfast and suite upgrades. However, even without that, odds are that if you travel with any frequency, you’ll easily be able to get outsized value on your credit card annual fee with just one free night certificate stay.

With how expensive hotel stays are nowadays, it’s rare to find a hotel in the United States retailing for less than $100 per night. For example, I’m not in any way loyal to IHG, but I’ve consistently been able to use IHG free night certificates at properties costing $200+ per night, and that’s without any sort of a points top-off.

And that’s only the tip of the iceberg with these cards, as they often have plenty of other perks, ranging from elite status, to discounts on award redemptions, and more. Just to give an example of how robust card benefits can be, the IHG One Rewards Business Card offers IHG One Rewards Platinum status for as long as you’re a cardmember, a fourth night free on award redemptions, up to $100 in annual IHG food & beverage rewards, up to $50 in United TravelBank credit each year, and much more.

Guest room at the Kimpton EPIC Hotel in Miami
Hotel free night awards can more than cover annual fees

Premium hotel credit cards can offer next-level perks

As you can see above, I tend to think the mid-range annual fee hotel credit cards are sort of the sweet spot, given how little effort is needed to extract outsized value. However, I tend to think the ultra-premium hotel credit cards potentially offer even more value, though also require more effort.

For example, the Hilton Honors American Express Aspire Card (learn more) has a $550 annual fee (Rates & Fees), but offers huge perks, including:

Similarly, the Marriott Bonvoy Brilliant® American Express® Card (learn more) has a $650 annual fee (Rates & Fees), and offers several benefits, including:

While it takes a bit more effort to recoup the annual fees on these cards, it’s also much easier to come out way ahead, especially with the higher tier status, the more valuable free night awards, and more.

Interior of the Waldorf Astoria Dubai International Financial Centre hotel
There are perks to higher tier elite status

Two other reasons to get hotel credit cards

Beyond the actual ongoing perks of having hotel credit cards in the long-run, there are two other reasons that these cards should be no-brainers for most consumers.

First of all, these cards often have huge welcome bonuses, that are often worth $1,000 or more, by my valuation of points. That’s a huge upfront reward for picking up a card.

Beyond that, a big part of maximizing credit card rewards is making sure you have a great credit score. Keeping credit cards open in the long-run helps your credit score, by increasing your average age of accounts, lowering your credit utilization, increasing your good payment history, and more.

Obviously most people want to minimize the cost of holding onto credit cards, which means you’ll either want to consider no annual fee cards, or hotel credit cards that offer outsized value just for being a cardmember. I think hotel credit cards are pretty unbeatable for this purpose, given the value they offer.

Hyatt-affiliated The Wellem hotel in Düsseldorf, Germany
Use hotel free night awards at some great properties

Bottom line

Even if you’re not loyal to a specific hotel group, I tend to think that hotel credit cards are worth picking up. Assuming you travel with any frequency, you’ll almost certainly end up at a destination where a hotel credit card free night certificate will get you outsized value.

The free night certificate alone should more than justify the annual fee on many mid-range cards, and that’s only the tip of the iceberg. Hotel credit cards offer plenty of other perks, including elite status.

To those who aren’t loyal to a specific hotel group, do you still see value in hotel credit cards?

The following links will direct you to the rates and fees for mentioned American Express Cards. These include: Marriott Bonvoy Brilliant® American Express® Card (Rates & Fees), Marriott Bonvoy Business® American Express® Card (Rates & Fees), and Hilton Honors American Express Aspire Card (Rates & Fees).

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iamhere Guest

While I understand the benefits such as a free night can outweigh the annual fee, I think that one of the big differences is that you are doing this for your business and many/most readers will have a simplier credit card and points strategy. It is also becoming difficult to use the free night certificates given the value of them or the participating hotels, etc and whether or not you should charge to there if you are not frequent at the particular hotel brand is another question.

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Scott LEWIS Guest

I travel full-time and split my time (and spending) between IHG and Hyatt cards. My total spend is about $3,000, and I probably would earn more using AmEx or Sapphire, but would it be worth the trouble at my low utilization rate?

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Tom_g New Member

Having one of these cards also usually gives you some level of elite status (even the lowest tier) which keeps your points from expiring due to inactivity.

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justindev Guest

i have never been able to use the free night for either marriott or ihg over the last 3 years. could not be used at any of the hotels i have booked in any of the cities i have vacationed in. heck, my third trip to nyc this weekend just past, and once again couldn't be used over the weekend at any property. pretty useless for me. ihg has upgraded me to corner room on high floor every time i have stayed at one of their intercontinentals or kimptons, even when booked via AA hotels. conversely, I have received nothing from marriot except to be told i will get nothing since i have booked thru a 3rd party. and so said-so done.

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Andrew Diamond

I generally agree with this article. I think it also draws attention to what is valuable: if you're signing up for a credit card, you're doing it for a purpose and desired benefit set. What I loathe about premium cards of late is that they pre-select what value looks like on things motivated by subsidies. Walmart+, Peloton credits, Lyft credits you only get after 3 monthly rides, Blade/Uber credits for a small percentage of any ride, travel-portal-only credits with substantially higher cancellation fees and no loyalty benefits, etc. It's like... if you have to chase 47 pennies in the couch to tell yourself that you're getting value from something, the thing you don't clearly value is your time. Which is my new perspective on many "elite" credit cards. They don't impress anyone, they are extracting value away from you via direct and indirect methods, and it's a suckers game to hold onto them for any period of time > 1 year.

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