Update: This offer for the Hilton Honors Surpass card has expired. Learn more about the current offers here.
In late January I posted about how Hilton announced that they would change the way they do HHonors promotions as of this year. As I explained, Hilton will be offering two global HHonors promotions annually, rather than the four we became accustomed to. In addition to that they promised to offer targeted promotions throughout the year.
Hilton’s first global promotion of 2015, entitled Double Your HHonors, was scheduled to run from March 1 through May 31, 2015. Through this promotion, members could choose either double HHonors base points or double airline miles for stays at qualifying hotels during the promotion period.
Hilton Double Your HHonors promotion extended
Well, there’s some great news on the Hilton promotion front. Hilton has extended the Double Your HHonors promotion through August 31, 2015.
Best of all — and this is something Hilton deserves a lot of credit for — the extended promotion is valid at all 4,300+ Hilton properties worldwide. That’s right, the extended promotion doesn’t have any list of non-participating properties. That’s the first Hilton promotion I can recall in recent memory which doesn’t have a list of excluded properties.
The promotion page has been updated to reflect the new terms of the promotion, and if you’ve already registered there’s no need to register again.
If you haven’t yet registered for the promotion, there’s still time to do so, though you must do so prior to check-in of your first eligible stay. At the time of registration you have to state whether you’d like to earn double points or double miles, as you’ll have to keep that preference for the duration of the promotion. In order to earn double miles you need to select “Points and Miles” as your MyWay earning style preference, and must select your preferred airline partner.
Should you earn double miles or double points?
As a refresher from the last post, Hilton is offering the choice between double HHonors base points or double airline miles.
You ordinarily earn 10 HHonors base points per dollar spent at Hilton hotels. That means if you choose to earn double HHonors points you’d earn an additional 10 HHonors points per dollar spent. I value HHonors points at ~0.4 cents each, so that’s like an incremental return of ~4% on Hilton stays.
If you choose to earn double miles, you’d have to select “Points and Miles” as your earning preference. When you do that you earn 10 HHonors base points per dollar spent, plus one airline mile per dollar spent. So if you choose airline miles you’d earn an extra mile per dollar spent. Unless you value a mile at more than 10 HHonors points (at more than ~4.0 cents), that’s not a good deal.
So in almost all cases I think you’re better off earning double HHonors points instead of double miles.
HHonors earnings rates are still quite good
Hilton isn’t my favorite loyalty program, but they do have good points earnings rates for actual hotel stays.
If you choose to exclusively earn HHonors points for your hotel stay, you’d earn:
- 10 base points per dollar spent
- 5 additional points per dollar spent for choosing Points & Points
- 10 bonus points per dollar spent through this promotion
- 2.5 bonus points per dollar spent if a Gold member, or 5 bonus points per dollar spent if a Diamond member
- 10-12 points per dollar spent if you have either the Citi® Hilton HHonors™ Reserve Card or American Express Hilton HHonors Surpass Card
So all things considered you’re looking at earning 40-42 HHonors points per dollar spent at participating Hilton properties if you’re a Diamond member with one of their co-branded credit card.
While the promotion as such isn’t the most exciting in the world, I do think Hilton deserves credit not only for extending the promotion for three months, but also for including all properties in the promotion.
To me, having a list of non-participating properties defies the value of a loyalty program. The way I see it, as members of a loyalty program we’re loyal to the chain as a whole as opposed to an individual property, so it’s nice to get that loyalty returned, regardless of which hotel in the Hilton portfolio we decide to stay at. Kudos to Hilton HHonors for finally having a promotion with all properties participating.
Will Hilton extending the Double Your HHonors promotion impact your hotel stay decisions this summer?