Hi Fly is a Portuguese wet lease operator. That’s to say that you’ve never actually booked a ticket with Hi Fly, but you may very well have flown on one of their planes.
Often airlines have a need for extra planes, whether it’s due to an aircraft requiring maintenance, due to high seasonal demand, or due to charter operations. That’s where Hi Fly comes in — they have a fleet of planes that can be leased. They operate on a wet lease basis, which means that their own crews operate the flights.
Anyway, right now Hi Fly has a pretty outdated and mixed fleet, including second-hand A330s, A340s, and A380s. While they’re perhaps most well known for their ex-Singapore Airlines A380 (which doesn’t have very many customers), some of their other planes are pretty awesome as well.
Hi Fly A380
For example, I once flew on one of their A340-300s, which used to fly for Emirates. The plane was operating on behalf of Azores Airlines on a flight from Ponta Delgada to Lisbon — talk about a blast from the past!
Hi Fly A340-300
Hi Fly A340-300 first class

Hi Fly A340-300 business class
While the airline has largely been using second-hand planes, shortly Hi Fly will take delivery of one of their first factory fresh aircraft. Hi Fly has 10 Airbus A330-900neos on order, which will give them significant opportunities.
First of all, isn’t their A330-900neo livery cool? Since they’re not a scheduled airline, they have limited branding on their planes, and some are even just white.
Hi Fly A330-900neo
Hi Fly’s first A330-900neo will feature a total of 371 seats. This includes 18 fully flat business class seats, spread across three rows in a 2-2-2 configuration. This is actually a solid product, and much better than most of their other business class seats.
Hi Fly A330-900neo business class

Hi Fly A330-900neo business class

Hi Fly A330-900neo business class

Hi Fly A330-900neo business class

Hi Fly A330-900neo business class
While economy looks nice in the sense that they have personal televisions and the A330-900neo cabin is modern, unfortunately Hi Fly’s first A330-900neo has a 3-3-3 configuration, compared to the standard 2-4-2 configuration. Ouch.

Hi Fly A330-900neo economy class

Hi Fly A330-900neo economy class

Hi Fly A330-900neo economy class

Hi Fly A330-900neo cabin
Even more interesting is that it appears like Hi Fly is planning on offering some different A330-900neo interiors. For example, they also have a seatmap with 32 business class seats in a 1-2-1 configuration, 21 premium economy seats in a 2-3-2 configuration, and 237 economy seats in a 2-4-2 configuration.

Bottom line
An order for 10 A330-900neos is huge, and it will be interesting to see how this changes their leasing business. For the most part their customers have been low cost airlines and other airlines that maybe don’t have the highest standards when it comes to onboard product.
Now that they have brand new planes with fully flat business class seats, I could see more airlines using them when they’re in a pinch. And even more interesting is that they’ll have some different configurations (including some with direct aisle access from all business class seats, premium economy, and a 2-4-2 economy configuration), giving airlines even more options.
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