Hertz President’s Circle Status: My First Experience

During our recent trip to Southern California (where we stayed at Alila Marea Encinitas), I took advantage of my new Hertz President’s Circle status for the first time, which I got through the Capital One Venture X Rewards Credit Card (review) . I wanted to report back on my experience, as I’m starting to hate renting cars less than I used to.

How to earn Hertz President’s Circle status

There are a variety of ways to earn Hertz President’s Circle status, either through rentals, through status matches, or through credit card, airline, and hotel perks.

On the most basic level, Hertz President’s Circle status ordinarily requires $4,000 worth of qualifying spending or 20 rentals annually. For 2021 those requirements have been lowered to $3,000 worth of spending or 15 rentals, in light of circumstances.

However, there are a variety of other ways to earn Hertz President’s Circle status as well:

Getting Hertz President’s Circle status through the Capital One Venture X is probably the easiest pathway to this tier, given that the card is such a good value even without this perk (the card has a $395 annual fee, but offers a $300 annual travel credit and 10,000 anniversary bonus miles, which alone more than justify the annual fee).

Hertz President’s Circle status benefits

Here are the published perks of Hertz President’s Circle status:

  • Guaranteed car upgrades, a minimum of one-class, at participating locations
  • Freedom to choose any vehicle in the President’s Circle section of the Hertz Ultimate Choice lot on the spot at no extra charge
  • No additional driver fee for a spouse or domestic partner in the United States
  • 50% bonus on Gold Plus Rewards points on all qualified rentals
  • Expedited vehicle pick-up at over 1,000 locations worldwide
  • No stopping at the counter at over 50 airports
  • eReturn, whereby you don’t have to wait when returning your car
  • Hertz Valet, whereby you can take advantage of a terminal drive-back service at participating locations up to four times per year
  • A dedicated President’s Circle call center line

If you ask me, the single best benefit here is access to the President’s Circle section of the Hertz Ultimate Choice lot, available at participating locations. Much like with National Emerald Aisle, the idea is that you can skip the counter altogether and pick your car, as this takes the hassle out of the rental car experience.

The one other perk that might stand out is the Hertz Valet concept, though I’ve heard mixed reports of that actually being honored, so I wouldn’t count on that.

Hertz President’s Circle rental experience

I recently rented with Hertz at San Diego Airport (SAN). I rented a “standard” vehicle for $135 for two days (including all taxes & fees, of which there are a lot), and that gave me access to the Hertz Ultimate Choice lot.

I took the bus to the rental car center, and outside the Hertz counter there was a sign telling members to proceed directly to the garage and look at the directory board.

Hertz rental car counter

In the garage there was a Hertz Gold Plus Rewards desk, presumably if you wanted to further upgrade, or needed assistance.

Hertz Gold Plus Rewards rental car counter

Hertz has the “Gold Member Directory,” where there’s a board that shows all the elite members renting, and their status (and therefore which area they should select their car from). Okay, a couple of thoughts:

  • Am I the only one who finds it a bit odd how they display the full name of all elite members renting? Maybe they should learn from airlines and just post initials?
  • The whole concept also seems kind of unnecessary, because if you know your elite status, there’s no need for this board; all this does is show your status, in order to remind you from which area you can select a car
Hertz Gold Plus Rewards rental car counter

I had checked Hertz’s availability the day of our rental and saw there were no more cars available for rent, so I was fully expecting to show up and have no choice of cars. Well, fortunately that wasn’t the case, and there were lots of cars to choose from.

The Hertz President’s Circle car selection isn’t just in one area, but rather the cars were in different sections, with some other categories of cars inbetween (like premium upgrade cars).

Hertz reserved cars (not Ultimate Choice lot)

There sure was quite a selection of cars, primarily compact SUVs and minivans. There weren’t any options that stood out as being particularly exciting,

Hertz Ultimate Choice lot car selection
Hertz Ultimate Choice lot car selection
Hertz Ultimate Choice lot car selection

Am I the only one who struggles with picking cars in this situation? I love having the choice, but I also suffer from horrible indecision in situations like this, when there’s not a clear best option. In theory I’d go based off which car is newest and has the fewest miles, but I also saw in the welcome email that cars were “sealed” due to enhanced cleaning protocols:

Rent confidently knowing every car undergoes an enhanced cleaning process before we seal it so you’re the first inside after a thorough sanitization.

I quickly noticed that almost all seals were “broken,” though I still didn’t do a mileage comparison of all the cars.

Hertz gold standard clean seal

I ended up deciding on a Chevrolet SUV. I’m not sure why exactly, but I just did. It had about 15,000 miles, so was fairly new. As usual, the keys were already in the car, so I could drive off towards the exit.

Hertz Ultimate Choice lot car selection

At the gate I presented my driver’s license. I pointed out that there was some damage on the car, so I was given a little sheet where I could mark the damage, and then I was sent on my way. I didn’t have to provide a credit card, or anything else.

My take on Hertz President’s Circle status

I’ve written in the past about how I find the process of renting cars to be incredibly frustrating. You have to worry about whether your reservation will be honored, you sometimes have to wait for a long time at a rental car counter, you end up with a terrible car, there are endless upsells, and just everything about the situation is horrible.

Then I discovered National Emerald Aisle (I know I’m late to the game), and everything changed — there was no hassle to the rental experience, and you had a good selection of cars.

Well, my experience with Hertz President’s Circle status is largely the same, at least based on my first rental. I’m a happy camper renting cars if the process is seamless, and that’s an area where Hertz President’s Circle status is awesome. I could skip the rental car counter, I could choose my car, and I could leave with a single human interaction that lasted less than a minute (at the booth while exiting the lot), with no waiting anywhere.

While I think I still slightly prefer National for the selection of cars, I’d absolutely rent from Hertz again, as Hertz is often priced cheaper, in my experience. I’m grateful to have easy access to the “choose your own car” aisles with two rental car companies now.

Bottom line

I recently earned Hertz President’s Circle status through the Capital One Venture X, and my experience was great. The best benefit of Hertz President’s Circle status is the ability to pick your own car in the President’s Circle section of the Hertz Ultimate Choice lot.

President’s Circle status takes the pain out of the rental car experience, so I’m grateful to have access to this. The whole experience reminded me a lot of renting with National, which is a good thing. My rental car experiences are getting significantly less bad, and I’m grateful for that.

To fellow Hertz President’s Circle members, what has your experience been like? Any tips of things that I missed? How do you go about choosing a car?

Upon enrollment, accessible through the Capital One website or mobile app, eligible cardholders will remain at upgraded status level through the duration of the offer. Please note, enrolling through the normal Hertz Gold Plus Rewards enrollment process (e.g. at Hertz.com) will not automatically detect a cardholder as being eligible for the program and cardholders will not be automatically upgraded to the applicable status tier. Additional terms apply.

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Jason Greco Guest

I concur with John, the MIA Airport Hertz is the worst Hertz location on the planet and they ended my 20+ year loyalty to Hertz with the worst car rental experience of all time. My name was on the board and I went to President's Circle... no cars. Platinum no cars... Gold... no cars. The only cars they had were premium upgrades. I rented a full size (and usually pick an SUV when available) and the guy in front of me reserved a Mid-size SUV but none available. They said he could upgrade to the Cadillac Escalade for only $220...... PER DAY!! Over $1,500 for a week! He argued and argued and they gave him a minivan, an "upgrade" at no charge they called it. After waiting over 1 hour at the Gold desk.... I tried the nice approach... I also got a minivan, a white one which I hate and with 40k+ miles, plus scratches and missing paint on every side. This is the last car I would ever have selected to rent. I exited thorough an AI automated damage scan and a 30+ minute wait at the exit gate. And this was the better half of the experience.

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Clovys Guest

A really significant advantage that other rental companies (Avis, National, Sixt) don't offer is the possibility of returning for an additional 4 hours without any return fees. Another experience, I didn't like anything in the President Circle row, I went to pick up a car at random that I liked, I expected a refusal or a supplement, I got nothing. Good point.

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John Richardson Guest

I had the same HORRIBLE experience at MIA Airport, even with my GOLD PLUS REWARDS PRESIDENT CIRCLE STATUS. First, my name was never on the board despite paying weeks in advanced and confirming everything was correct. Then, after finding an employee was nearly impossible. Either you are met with a Hertz Miami Aiport employee who is downright rude, or they run away from you not to help anyone, or unless you speak Spanish (which I don't) no one is willing to help you, let alone , when they do its another 30 minute wait with attitude. One of the worst car rental experiences in my life after renting cars nationwide for 30 years. This place has failed Management Supervision and honestly is such a black eye for HERTZ company. Even with my Status, doesn't mean a damn thing, took me more than 2 hours to get a car, which was well less that what I reserved, with attitude, on top of being tired from a 5 hour flight. Shame on MIA Aiport Hertz. Sadly, my worst rental experience in my life, and I've had some bad ones, this was the worst of the worse.

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Romina Butron Guest

i earn mine from AA plat pro status

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Charles McCool Guest

I last used my Prez Circle a couple of weeks ago (also via VX) in Nashville and scored a Mustang convertible. Love the program—sometimes!

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