Qantas has just rolled out an interesting promotion for those who are the “right” age. It’s not unusual to see companies offer discounts for seniors or youth, though this latest promotion targets a different demographic.
Qantas Frequent Flyer is offering free lounge access to 18-35 year olds who travel internationally on a Qantas operated and marketed flight.
The details of this promotion are as follows:
- You must be 18-35 to take advantage of this offer
- You have to register prior to booking your flight
- You have to book a Qantas marketed and operated flight by August 31, 2019
- Your departing flight can take off between June 1, 2019, and February 29, 2020
- You must book at least seven days prior to travel, and include your Qantas Frequent Flyer number in your booking
You’re limited to one free lounge pass per person, so you’d only have lounge access from this promotion once during the promotion period. You can use it at your Australian airport on departure, and not at any international location.
Each pass is only valid for one person, so if you’re traveling with someone who is also 18-35, you’d need to both register to take advantage of this offer.
I find the 18-35 year old age restriction to be interesting. I get Qantas’ perspective — they probably want to go after customers who they think might consider a lounge membership in the future, and they think going after younger people who may not have accessed a lounge before is the way to do that.
At the same time, it’s not often you see age “discrimination” in this way, as usually we only see limits that require someone to be 18+, or promotions targeted specifically at youth or seniors. I imagine this promotion will rub some people the wrong way.
Does anyone plan on taking advantage of Qantas’ lounge promotion? Do you take issue with a company limited a promotion to 18-35 year olds?