Lufthansa Selling Leftover Food At A Discount: Too Easy To Game?
Lufthansa is introducing an interesting initiative, intended to reduce food waste.
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Share your questions, experiences, and thoughts below.
This is literally the app Too Good To Go with the this "goodie bag" idea which they do for café's, restaurants and bakeries but inflight lol
So complicated. Just bring back the free food and drink they had before. It wasnt much, but I always enjoyed the salami sandwich and water, or whatever, I got on my FRA-PRG and FRA-BCN flights. I recently was on BUD-FRA in economy and there were hardly any takers for anything. Really annoying product degredation.
Agree. I do think this "unbundled service" style is going to be gone soon especially as air fares are not expected to get lower, if anything only higher. I don't think the costs saved from small complimentary snack and a drink (with economies of scales factored in making it cheaper when catering whole planes) really saves that much nor do I think the revenue the buy-on-board brings is really worth it.
Also to answer Ben's question about dietary needs, usually on Too Good To Go, you have a choice between regular and a vege option of the goodie bags from a particular food outlet, so I suspect Lufthansa will do the same to cater to this much the same. It's not very tailored obviously, but will give people some idea...
I support food on airplane needed to be paid, however, charging for non-alchoholic drink(even water) is just absurd.
Does this mean that cabin crew will make more than one round of BOB service and won't expect you to only have a one drink on a three hours flight to Lisbon?
I see a point in unbundled food for several reasons. First, most people don't need/want to eat on shorthaul flights. Second, if I do want to eat, BOB gives me proper options unlike the old "meat or vegetarian sandwich" (which 90% of the time meant that both options are disgusting and I refused them anyway). Interestingly, I now eat more often on a plan than I did when the food was free. And what's even more bizarre is that thanks to BOB, I usually find something I like when I'm in economy, while I almost always decline the free food in LH business. You literally get better catering in economy these days.
Drinks are different. Pretty much everyone needs to drink during a flight, so having soft drinks, beer and wine unbundled doesn't make sense and they should be included in the fare. Spirits are a bit different due to their higher purchase price, so perhaps they could remain chargeable.
I see your point, but I do wonder the percentage of people who purchase food on shorter flights purely for something to do, almost as an entertainment factor. Buying it cheaper at the end defeats that purpose.
Reminds me of the Europe to US bound woman who got arrested by bringing the Delta served sliced apples to customs.
The humor here no one realize.
It's the airlines way of giving customers the middle finger for overcharging but spin it to please liberals of not wasting food or conservatives for cheap food.
LH probably still makes money on many items at 3.50 Euro. The low margin ones would verschwindet.
Swiss OPO- GVA sold remaining food items just before landing as well. Last Sunday.
I disagree. I actually see few people buying BOB, especially in Europe, and especially on legacy carriers like this. I think KLM has found the sweet spot with this, the small sandwich, additional packed snack on longer flights and drinks is the enough for short-haul and is value for money cost wise.
So that means especially for the very short flights many people will wait.
Alternatively, they could just sell the food at prices that arent an absolute rip off and then they may sell more anyway?
Anyone that buys food and drinks on shorthaul flights are, in most cases, fools.
