Shangri-La has just rolled out its first-ever promotion on purchased points (at least as far as I know), and this is interesting on a couple of levels.
Buy Shangri-La points for ~8.67 cents each
Between July 15 and July 31, 2020, Shangri-La Golden Circle is offering a 50% bonus on purchased points.
Shangri-La ordinarily charges 13 cents (!!!!) per point, which I think makes Golden Circle points the most expensive travel loyalty program points currency to purchase.
Through this promotion you could purchase a maximum of 15,000 points (including the 50% bonus) for $1,300, which is a cost of ~8.67 cents per Golden Circle point.
A few more things to note if purchasing Golden Circle points:
- Purchased points will be credited within 48 hours
- You can only purchase points 30 days after becoming a Golden Circle member
- Members can purchase up to 10,000 points per calendar year
- Points purchases are processed by points.com, so don’t qualify as a hotel purchase for the purposes of credit card spending
Is buying Shangri-La points worth it?
Obviously not all points currencies are created equal, though Shangri-La is in a league of its own by charging ~8.67 cents per point even during a promotion. For context, here are Shangri-La’s normal redemption rates:
As you can see, Shangri-La’s properties range in price from 1,000 to 20,000 points per night for a standard room. At a rate of ~8.67 cents per point, that’s like paying ~$87 per night at Collection A properties, and ~$1,740 per night at Collection G properties.
There are few circumstances under which it will likely make sense to outright buy points for one of Shangri-La’s higher end properties.
However, if you intend to purchase points in order to top off your account for a redemption, it could make sense. In other words, if you have 19,000 points and buying 1,000 points would get you a free night at a top property, that could be worth it.
Shangri-La Golden Circle is more of a niche loyalty program, so this won’t be of value to everyone. In general I’m excited to see another program get into the business of selling points.
However, at a standard rate of 13 cents per purchased point, it will take much more than a 50% bonus for me to bite.
Anyone considering buying Shangri-La Golden Circle points?