British Airways does a great job with much of their marketing, in my opinion. For example, their 2013 “Visit Mum” campaign had to be one of the most touching airline ads I’ve ever seen. Since then they’ve had a great series called “BA Magic,” where they help people create some special memories through travel. They’ve helped people in all kinds of situations, and the series has consistently put a smile on my face.
British Airways has just revealed their latest campaign, which is a bit more lighthearted. Specifically, in this video British Airways explains Britishness, as they put it. Here’s how they describe the video:
Ever wonder about British tipping etiquette, mushy peas, or the correct way to pronounce ‘aluminum’? British Airways chatted with US travelers that recently visited the UK to discuss their thoughts on all things British in its “Britishness Explained” Campaign. From culture and food to demeanor and social norms, US travelers returning home shared their lingering questions on the cultural habits that stood out while across the pond—and we tapped British Airways Ambassadors for their expertise to answer them.
With many things royal taking place this year, British Airways is helping Americans get up to speed on all things British, and proving they are the authority on travel to the UK.
Here’s the video:
At first I thought it was a bit cheesy and that the questions were (especially) dumb, though in the end I found the whole thing to be quite charming.
What did you make of British Airways’ explanation of Britishness?