Brilliant: Video Perfectly Sums Up Why Intra-Europe Business Class Is The Worst

It’s amazing how the quality of business class in different parts of the world varies.

Europe probably has the worst short-haul business class standard in the world, as most business class cabins simply consist of economy with a blocked middle seat and enhanced service. This gives the airlines a lot of flexibility, as they can move the “curtain” around on each flight to adjust for the business class demand.

Meanwhile I’d say the world’s best region for short-haul business class is the Middle East, where it’s not unusual to get a flat bed, pre-departure drinks and hot towels, a full meal, a freshly made cappuccino, etc., on a 45 minute flight.

Qatar-777 - 3

Earlier I shared my experience in Tunisair’s short-haul business class product from London to Tunis. I was in 4A, but when I boarded the business class “curtain” stopped at row three, so they moved it back a row.

Reader Bob shared a link to a hilarious video from years ago that I hadn’t yet seen. It’s a 1999 ad from French airline Air Liberte, where they were trying to advertise that their business class product is better than Air France’s. Air France simply blocks a middle seat and calls it business class, while Air Liberte had a different seat.

Here’s the ad, which I think most of us can appreciate even if we don’t speak French:

Unfortunately Air Liberte is no longer in business…

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Third Passport Guest

Love it! I've encountered the opposite on BA flights between LGW and AMS. The first 3 rows are Club Europe but the curtain is behind row 4. Row 4 being EuroTraveller with all 6 seats occupied.

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Lior Guest

I recall a similar scene from "Come Fly With Me" where the guy complained about sitting in economy while he purchased a business class ticket, and the steward rectified it by replacing the logo on his headrest...

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Brian G. Allen Guest

Brilliant! L-M-A-O!!!

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JD Member

It is a joke... If flying TK though their business class has had flat beds on wide body flight, meals the whole 9 yards. Many of their other planes have equiv of first class seats here in the USA. Love their lounge in Istanbul too!

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david Guest

@Martin We were 5 hours Madrid to Moscow in "business" class, which looked just the the film clip.

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