British Airways has been doing an incredible job with their marketing lately, and in particular with their “BA Magic” campaign. Through this, they encourage people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way.
In the past I’ve shared the videos of British Airways helping a man propose to his girlfriend inflight, them helping an aunt get to Hong Kong for just 24 hours to surprise her nephew, them helping a man take his first flight after brain surgery, them reuniting a couple that’s 10,000 miles apart, them fulfilling a girl’s dream of becoming cabin crew, etc.
They’re just such feel good stories that I can’t help but share them here, as they always put a smile on my face (and also sometimes tears). British Airways has just released their latest video in the BA Magic series, which is about a 12 year old Scottish boy with cerebral palsy getting some very nice surprises leading up to Christmas. This is just such an incredible story that will put the biggest smile on your face and possibly even make you cry.
This is one of the longer ones, at nine minutes, but is well worth watching:
It’s one thing for an airline to surprise someone, but as I watched the video I was amazed when I thought of just how many surprises there were. From the video message from a football player to a signed Ronaldo jersey to the Lamborghini drive, to everything else, just wow. British Airways didn’t half arse this.
I’ve historically been tough on British Airways, and that hasn’t changed. After all, airlines do these types of things because they think it generates goodwill and is good for their bottom line. But I’m almost starting to think this marketing is working on me? Watching these videos brings me so much joy, and almost softens me up to the brand.
Bravo, British Airways! It’s nice that they’re at least spending the money they’re making on their short-haul buy on board catering on something good.