British Airways has been doing an incredible job with their marketing lately, and in particular with their “BA Magic” campaign. Through this, they encourage people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way. In the past I’ve shared the videos of British Airways helping a man propose to his girlfriend inflight, them helping an aunt get to Hong Kong for just 24 hours to surprise her nephew, them helping a man take his first flight after brain surgery, them reuniting a couple that’s 10,000 miles apart, etc.
They’re just such feel good stories that I can’t help but share them here, as they always put a smile on my face (and also sometimes tears). British Airways has just released their latest video in the BA Magic series, which is about a young girl who suffered from cancer, who wanted to be cabin crew.
Here’s how British Airways describes the story:
British Airways has stepped in to give a brave girl who has been treated for cancer the chance to fulfil her lifelong dream of becoming cabin crew. Thirteen-year-old Majorie Nakmulli-Mukiibi from East Ham in London has recently finished a gruelling course of chemotherapy for Hodgkin lymphoma, and while in hospital told her mother about her wish to experience life working at 30,000 feet.
Majorie’s dream came true when she was treated to what she believed to be a day out at KidZania London in Westfield London, Shepherd’s Bush, a children’s education and entertainment attraction that encourages children to experience different careers. Majorie was with her brothers and sisters, learning about what it takes to be a pilot or member of cabin crew, when Christabel Bigwood, a real-life member of British Airways cabin crew, walked in.
British Airways’ CEO, Alex Cruz, even makes an appearance to present her with wings. Here’s the very cute video:
Well done, British Airways!
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