American Has Started Serving GREAT Champagne In First Class!!!

American is taking an interesting long term approach towards first class, as they plan on keeping it around, though in a very scaled back way. American is presently reconfiguring all of their 777-200 aircraft, and in the process is removing the 16 first class seats on those aircraft, and instead installing a superior business class product.

However, American plans on maintaining first class on their 777-300 aircraft, with just eight first class seats per plane.

American-777-First-Class-01

When American launched their flight between Los Angeles and Sydney, they greatly improved the first class experience. Under pressure from Qantas they invested in the soft product. All of the changes were minor, but it truly felt like they were putting effort into the service, and it was actually differentiated from the business class experience.

American-First-Class-Sydney - 3

For example, how much does a caviar tartlet, a proper cheese course, and being able to choose which sides you want with your main course really cost? Probably not much. But the difference in perception is huge.

American-First-Class-Sydney - 6

Apparently feedback has been great, so at some point in 2016 they’re planning on rolling out similar service on other flights.

Doug-Parker-Presentation

Along similar lines of improving the soft product, I was shocked when my friend Robert posted a picture of the champagne he was being served in American first class on a flight from Tokyo Narita to Dallas. And it doesn’t seem to be a catering fluke, since it was also posted on the menu. American is now serving Laurent Perrier Grand Siecle in international first class.

Laurent-Perrier

While it’s not quite to the level of Krug, Veuve La Grande Dam, or Dom 2005, it’s still a very nice champagne. It’s the same champagne British Airways serves in first class, and also offers in their Concorde Rooms.

BA-Champagne

British-Airways-Concorde-Room-JFK-36

American has been known to switch around which champagne they cater pretty often, so it has gone through varying degrees of quality. That being said, in the past several years I don’t recall them ever serving something as nice as Grand Siecle, so I’ll assume this is intentional, and not just a random rotation.

It’s also interesting that they adopted their improved meal service from Qantas, and perhaps adopted their better champagne from British Airways — both are joint venture partners, so this may very well be intentional.

Bottom line

It’s fantastic to see American investing in their international first class product. I’ll assume this champagne change is intentional, and not just part of some random rotation. Now I can’t wait to see what their new dining facility for international first class passengers looks like.

Flagship-Dining

Keep it up, American. When you consider that American offers among the best Wi-Fi of any international carrier (it’s fast, and costs $19 per flight without data limits), their international first class product is actually starting to look competitive. If only they could make the service a bit more consistent.

Do you think American’s new champagne offering will stick around? Does the quality of champagne impact your overall impression of a product?

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alistair Guest

My wife & I have a segment DFW-ICN in 1st on AA281 scheduled for late January of 2017. Currently the equipment is listed as the old 777-200 with 16 first class seats. What do you think are the chances that we will be downgraded to business if they swap out for the new 777-200 business class only configuration? Or are they more likely to replace with the new 777-300?

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Tom Guest

I flew on AA 51(LHR-DFW) in FC on April 6 and had the opportunity to try the LPGS and enjoyed it. The FA were actually trying to pay attention to the customers and not snarl at them as I had heard reports. They did really need to learn to listen. The FA at first thought I did not like the champagne. What I said is that I was not a big wine expert, but this was really good. I had to prompt her to get another glass with my meal. She wanted to give me just water and not water and some more of the champagne or one othe other wines. I was in seat 2J. The only other complaint is that the attendant seemed to push the divider current up against my seat when going between FC and buisiness class.

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eponymous coward Guest

@Tiffany Less iodine/sea brine/medicinal. more smoke/peat/leather and balanced than the Laphroaig 10 base expression (I'm more familiar with that than the 18). I commend the Laphroaig 15 to you if Laphroaig's flavor profile is up your alley. It hasn't been around for a few years and might not stick around for much longer. I'm also partial to the Ardbeg Uigeadail and Lagavulin, so you can see that I'm very happy with the Islays (though if I had one single malt to stick with forever it would probably be a Highland Park). And why not a little diversion, it seems like some the readers are asking for it? ;)

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dhammer53 Guest

Coins, Starts at $99 a bottle in the states, and 'only' gets a 92 rating. In the wine world, that means biz seats that don't go all the way back, ;)

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eponymous coward Guest

@Tim I'm a man. I have Caol Ila and Laphroaig 15 in my liquor cabinet, neither of which you are likely to ever find on an airline (though you might find them in the Lufthansa FCL or Swiss SEN scotch bar in ZRH ;)), because Islays tend to provoke strong opinions pro/con, and to a certain extent airlines need to cater to a lower common denominator, which is why you often find Glenlivet or Macallan as the high end single malt in a first class cabin (though I've also gotten Highland Park 12 in business class on Singapore Air). The default bourbon seems to be becoming Woodford Reserve, which is fine, I suppose, but the really high-end stuff would be difficult for an airline to source in the quantities they need, given all the frantic scrambling after Pappy Van Winkle and so on. I also drink champagne. For one thing, scotch is difficult to pair with food because of the high proof involved (it can be done, but come on, you're at 35,000 feet and the aircraft galley is not a fully stocked kitchen) so it works better without a meal (or as a digestif when they bring your praline/coffee around). Also, champagne is acidic enough to retain taste that you often lose when your cabin is only pressurized to 8,000 feet or so, which can make it a better food pairing than red or white wine. Anyways, why on earth does Lucky have to write about drinks he's not fond of, if by some chance he's not fond of brown liquors? This is his blog and it's a big internet. You just typed some words on a screen criticizing him. Why don't YOU publish a blog about bourbon and scotch at 35,000 feet if you think it's something people need to read about?

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