It’s always exciting when there are new luxury points hotels in the pipeline. In this post I wanted to briefly cover one that should be opening in early 2021.
I had mentioned this in passing earlier this year in a post about Hyatt opening 200 new hotels in the Americas by 2022, but we now have more details on this property specifically.
Alila Marea Beach Resort basics
The Alila Marea Beach Resort is expected to open in January 2021, so it’s potentially just over six months from being operational. The hotel isn’t yet accepting reservations, but some more details and renderings of the hotel have been released.
This will be a beachfront resort in Encinitas, which is in North County, San Diego (this is about 30 miles from SAN and about 100 miles from LAX).
The new Alila property will feature 130 garden and ocean view rooms, including:
- 114 guest rooms
- 10 junior suites
- Four premier suites
- Two presidential suites
Here are some renderings of the public areas of the hotel:
Here are some renderings of the guest room:
Why I’m excited about this Alila
On the surface, a beach resort in Southern California doesn’t hold that much appeal to me. Most of the nice coastal hotels between Los Angeles and San Diego are “luxury factories” (like the Ritz-Carlton Laguna Niguel). They don’t need to try that hard because they have a really captive audience.
That being said, there are two things that make me excited about this hotel, particularly in an era where we may be more restricted to domestic travel.
First of all, I love the Alila brand. Alila only has one other property in the US — Alila Ventana Big Sur — and I adore that hotel. I love how Alila properties don’t have that many rooms, I love the decor, and I like the concept they go for. There’s quite a difference between the 130 rooms here, and the nearly 400 rooms at the Ritz-Carlton Laguna Niguel.
What’s most exciting, though, is that Alila is part of World of Hyatt. As a World of Hyatt Globalist member I’m frankly thrilled for any new luxury additions in the US. I imagine rates here will be high, so this should be a phenomenal use of points, especially as a Globalist member:
- All World of Hyatt members receive waived resort fees when redeeming points
- World of Hyatt Globalist members receive free parking when redeeming points
- World of Hyatt Globalist members receive free breakfast on all stays (unlike elite members at Marriott staying at Ritz-Carlton)
- World of Hyatt Globalist members can use suite upgrades to confirm an upgrade at the time of booking
Hyatt’s most expensive hotels go for 30,000 points per night (which correlates to Category 7). While a category hasn’t yet been announced for this property, I suspect that’s what it will be.
I probably wouldn’t care that much about this hotel if it weren’t branded as anything, but I’m very excited about the value of this place as a Globalist member, and look forward to visiting.
Just as a comparison, the Ritz-Carlton Laguna Niguel charges a $50 daily resort fee, $55 daily for parking, and doesn’t include breakfast for elite members. Meanwhile all of that is included as a Globalist member when redeeming points at an Alila.
A new Alila property will be opening in Southern California in early 2021. This will probably be the most luxurious Hyatt property for a beach getaway in North America.
I’m looking forward to this new resort — partly because the property looks like it will be gorgeous, and partly because I love the value World of Hyatt offers when redeeming points. As a Globalist member you simply can’t beat redeeming points at expensive coastal hotels, especially compared to the other options in the area.
Anyone else excited about the new Alila?