Air Canada’s New Safety Video, “Ode To Canada”

Air Canada’s New Safety Video, “Ode To Canada”

12

Air Canada has just unveiled its new safety video, which is both beautiful and predictable.

Air Canada shows off Canada with new safety video

Air Canada’s new safety video is called “Ode to Canada,” and it takes passengers on a journey across Canada while depicting the safety features of each aircraft in an unconventional way.

The video sure gets around, and is filmed in the following places:

  • Newfoundland & Labrador’s Gros Morne National Park
  • Manitoba’s Little Limestone Lake
  • Yukon’s winter
  • Ontario’s social hospitality
  • Northwest Territories’ Northern Lights
  • Nunavut’s vast expanse
  • Prince Edward Island’s Cavendish Beach
  • Alberta’s foothills
  • British Columbia’s North Shore mountains
  • Saskatchewan’s wheat fields
  • Quebec’s art and culture experiences
  • Nova Scotia’s Lunenburg
  • New Brunswick’s Hopewell Cape

You can watch the new video for yourself here:

It has been almost seven years since Air Canada’s previous safety video was released. While the previous video was rather conventional, I did appreciate the gay couple they subtly included in the video, since I can’t think of any other airline that has done that.

You can see Air Canada’s previous safety video here:

Air Canada’s new safety video is great!

I think Air Canada’s new safety video is pretty awesome. The scenery throughout the video is breathtaking, and this is a video that shouldn’t get old quickly, even for frequent flyers.

That being said, I wouldn’t say the video is very original. I can’t count the number of airlines that have taken a similar focus with their safety videos, showcasing their country to highlight aircraft safety features. This is almost exactly what we’ve seen from Air France, Middle East Airlines, Oman Air, Philippine Airlines, Singapore Airlines, and Qantas, among others.

It’s not surprising this type of safety video is so popular, because it makes sense — airlines can highlight safety features while also showcasing their home country, giving visitors something to look forward to, and residents a feeling of home.

Bottom line

Air Canada has just released its first new safety video in about seven years, and it showcases Canada’s beautiful scenery. The video is well done, and follows the same theme we’ve seen from so many other airlines.

What do you make of Air Canada’s new safety video?

Conversations (12)
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  1. Carole Fryer

    Excellent video love all the places u visited, superb idea, very well done and explained.

  2. Indopithecus

    If the service culture at AC was as good as this video I'd be so happy. Unfortunately, it is anything but.

  3. Neil

    Canadian here, love this. Anyone notice Alberta looked a little Brokeback Mountain, lol

  4. Kerwin

    Nice video, but way too long.

    Filming the Black couple in Toronto with bad lighting should have been avoided. Plus, I didn't get or see the diversity in the crew at the beginning nor the end.

  5. Lino

    Safe yes Mixed Cultures yes Happy People...very debatable :) especially in the bigger cities. Smile at a passerby and they want to call the police. But much more happy/friendly in the sparsely populated rural and small cities...most of what is shown in the video.

  6. FlyWestjet

    Is this supposed to enhance our experience flying with Air Canada? Nasty services, constant delays, rude staff, slow nonexistent refunds. Yeh I know there are beautiful places in Canada. That's why I am flying there with WestJet.

    Spending your bailout money on things that are completely irrelevant to why people hate your airline in the first place. Well done.

  7. Kathryn

    This is AWESOME!!! A lot of thought and planning went into creating this new safety film. Thank you - I am sharing this with friends even if they never fly on Air Canada because something this good and effective needs to be shared.

  8. Reza Pourdana

    Canada is one of the best places in the world, safe , mixed cultures and happy people.

  9. Serafino

    They spent money on producing a new video instead of giving refunds. AC is off the list permanently.

  10. Caleb

    The scenery was great but the overall vibe was, well, as boring as Canada. Given their current state, it will be time to update the video before Canadians are allowed to travel again.

  11. YULtide

    Lovely video. The old one was getting, er, old.

Featured Comments Load all 12 comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Carole Fryer

Excellent video love all the places u visited, superb idea, very well done and explained.

Cathy

Thought it was great!

Indopithecus

If the service culture at AC was as good as this video I'd be so happy. Unfortunately, it is anything but.

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