While details are limited as of now, a retail space in DC’s West End has branding for “wow air & cafe,” with a message saying “landing soon.”
— PoPville (@PoPville) January 8, 2020
That’s all we know as of now, other than that 2020 is a really strange time to be alive.
As many of you are probably aware, WOW Air ceased operations in March 2019, though an American business maven and Somali pirate negotiations expert is trying to bring the airline back.
Initially the airline was supposed to launch in October 2019, then in December 2019 (the ideal time of year to launch flights to Iceland, natch!), and then they announced that they’d start out as a cargo airline, with the goal of commencing passenger service in 2020.
So what on earth is this retail space? First of all, I don’t really get the “WOW Air & Cafe” branding — shouldn’t it be “WOW Air Cafe,” or something?
The first thing that came to mind when I saw this was Capital One Cafes. But how does this fit into the airline business model?
Apparently WOW Air plans on having a sales office in DC, where people can sit down, have a coffee, and explore the possibilities, as it’s described.
How a sales office fits into the business model of an ultra low cost carrier that plans to eventually offer one route from Washington is beyond me.
Then again, at this point there’s very little about the airline that makes sense.
A bankrupt low cost carrier is being brought back, and the way they’ll differentiate themselves is by offering a lounge for all passengers, by offering biometric boarding, and by working with a Michelin chef to bring better nutrition on planes. How this new cafe fits into all of that remains to be seen.
Perhaps the craziest part is that this is only one of two airlines with an Iceland focus that are in the process of being launched, with the other one being PLAY.
Anyone have a guess as to what WOW Air & Cafe will be?