WOW Air Opening A Cafe In DC?!

WOW Air Opening A Cafe In DC?!

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While details are limited as of now, a retail space in DC’s West End has branding for “wow air & cafe,” with a message saying “landing soon.”

That’s all we know as of now, other than that 2020 is a really strange time to be alive.

As many of you are probably aware, WOW Air ceased operations in March 2019, though an American business maven and Somali pirate negotiations expert is trying to bring the airline back.

Initially the airline was supposed to launch in October 2019, then in December 2019 (the ideal time of year to launch flights to Iceland, natch!), and then they announced that they’d start out as a cargo airline, with the goal of commencing passenger service in 2020.

So what on earth is this retail space? First of all, I don’t really get the “WOW Air & Cafe” branding — shouldn’t it be “WOW Air Cafe,” or something?

The first thing that came to mind when I saw this was Capital One Cafes. But how does this fit into the airline business model?

Apparently WOW Air plans on having a sales office in DC, where people can sit down, have a coffee, and explore the possibilities, as it’s described.

How a sales office fits into the business model of an ultra low cost carrier that plans to eventually offer one route from Washington is beyond me.

Then again, at this point there’s very little about the airline that makes sense.

A bankrupt low cost carrier is being brought back, and the way they’ll differentiate themselves is by offering a lounge for all passengers, by offering biometric boarding, and by working with a Michelin chef to bring better nutrition on planes. How this new cafe fits into all of that remains to be seen.

Perhaps the craziest part is that this is only one of two airlines with an Iceland focus that are in the process of being launched, with the other one being PLAY.

Anyone have a guess as to what WOW Air & Cafe will be?

Conversations (19)
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  1. Troy Guest

    coffee margin is far higher, hah!

  2. JC Guest

    @Lucky - I live in that building. Hoping it's a source for free morning coffee. I'll report back once it opens.

  3. Noah Bowie Guest

    I think PLAY have a better chance than WOW particularly when WOW is opening a café!!!!!!!!!

  4. Bob Guest

    This will be a huge success. They will use the same business model as their airline used. They will charge you $1 for coffee, and $1 for a breakfast sandwich. Then they'll tell you to do something to yourself that's anatomically impossible and lock you out of the cafe without giving you anything.

  5. CF Frost Guest

    The West End of DC is not a high foot traffic area compared to other parts of the city. I"m not sure how many people would trek over there to visit this location. Public transport to the West End is not high volume either and there is little to no parking. Sounds like this spot will just sit vacant.

  6. Icarus Guest

    @james where is there any reference to Italians ? Anyhow what about “ the mob”. Prego

  7. Bao Guest

    This Wow Air saga is sooo interesting. It has so many twists and turns and keep surprising me. I haven't been this entertained in a long time.

  8. dn10 New Member

    Play also having issues and keeps getting delayed

  9. Robert Guest

    This is 5 blocks from my office. Will check it out and report back when it opens!

  10. Matt Guest

    I guess another post that you saw before I tweeted it to you? At least Gary gave me credit.

  11. James Member

    There's so much fraud and corruption in the United States. Stop BSing me about how Italians are corrupt...

  12. Alpha Golf Member

    Can't imagine such a well-run entity hasn't done its trademark homework, but there's already a Wow cafe in Washington:

    https://www.google.com/maps/place/WOW+Caf%C3%A9/@38.9231204,-77.0210484,17z/data=!4m5!3m4!1s0x0:0xa4e7b7e26b3b7db6!8m2!3d38.9231329!4d-77.0215956

  13. CraigTPA Guest

    I can't type today.

    That's supposed to say "Better than an airline saying it's a 'rooftop bar', I guess."

  14. CraigTPA Guest

    Better than an airline saying it's, I guess.

  15. Eskimo Guest

    What a great concept.

    They put their $80M investment to brew coffee.

    Even Somalis can't even pull this kind of heist.
    Now who are really the pirates?

  16. Icarus Guest

    Wow will open a sales office and cafe but no actual airline with aircraft and crew I’ll tweet them and see their reaction.

  17. Eric Guest

    This is a better business plan than the actual airline.

    It's akin to setting money on fire in a small heating stove rather than an open pit.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Troy Guest

coffee margin is far higher, hah!

0
JC Guest

@Lucky - I live in that building. Hoping it's a source for free morning coffee. I'll report back once it opens.

0
Noah Bowie Guest

I think PLAY have a better chance than WOW particularly when WOW is opening a café!!!!!!!!!

0
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