Wizz Air is quite literally shaming business class passengers in a new ad… interesting.
Airline Executives Address Climate Change
Airline industry executives are realizing they have to address climate change. Some are doing so in a level-headed way, like KLM encouraging people to take trains for shorter trips.
Then you also have some airline executives who are going about it in rather self-serving ways. There’s no better example than comparing the comments of Lufthansa’s CEO and Wizz Air’s CEO:
- Lufthansa’s CEO has said that airlines selling very cheap flights are “ecologically irresponsible,” as they’re essentially creating a lot of extra demand for air travel, and putting more planes in the sky; rather conveniently, one of the biggest threats to Lufthansa’s business is these ultra low cost carriers
- Wizz Air’s CEO has said that he thinks business class should be banned, because the carbon footprint is so much higher in business class, and he argues that Wizz Air has the lowest carbon footprint of any airline in Europe
I figured the Wizz Air CEO’s comments were just a one-off, but now the airline has even created a 60+ second ad about the concept.
Wizz Air Attacks Business Class
Wizz Air has today uploaded a video to Twitter, tagging British Airways, Lufthansa, and Austrian, and saying “we need to talk.”
Here’s the ad, if you want to watch it:
https://twitter.com/wizzair/status/1202552382825078792
This is a really bold ad, for better or worse. They’re calling out business class passengers on a completely different level.
The ad starts by addressing business class passengers and legacy airlines. They say “we think you’re doing great… harm to our planet.” They then point out that Wizz Air likes flying too, and that Wizz Air considers themselves to be part of the sharing economy.
I’m not sure I totally get their comparison — they compare business class passengers to those who get in their big car all by themselves and are surprised by traffic, while they claim that Wizz Air passengers “only pack what’s necessary.”
They then go on to say that Wizz Air passengers use their money to get as much as experience as they can, while “you” spend it on business class, flying heavy, asking if all those empty seats are worth the damage they cause?
They close out the video by saying “the age of old school travel is over, just like business class.”
What do you make of Wizz Air’s new ad?
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