Hilton’s luxury portfolio just keeps getting better…
Waldorf Astoria takes over Monarch Beach Resort
It has just been announced that the Monarch Beach Resort will join Hilton’s portfolio as a Waldorf Astoria property. The exact date for the transition hasn’t yet been announced, though I’ll be sure to provide an update once we know.
The Waldorf Astoria Monarch Beach Resort will be a 400-room AAA five-diamond hotel in Dana Point, California, about 60 miles south of Los Angeles. The hotel will have a pool, a 30,000 square foot spa, an 18-hole golf course, and several restaurants.
Waldorf Astoria Monarch Beach Resort pool
The history of this property is noteworthy:
- This used to be the St. Regis Monarch Beach, but the property left Marriott in June 2016
- Since then the property has been branded as the Monarch Beach Resort, and it hasn’t had an affiliation with any major hotel group
- The hotel was purchased by Ohana Real Estate Investors in November 2019, and clearly the investors see value in the hotel belonging to a global chain
This is an exciting addition for Hilton
This property is a big win for Hilton, though I do want to set reasonable expectations. What makes this property worth visiting is that it’s a short drive from Los Angeles, so it’s a fun weekend getaway for anyone living in Southern California (and particularly Los Angeles).
I do think it’s important to manage expectations, though. I stayed here when this was a St. Regis, and have also stayed at the Ritz-Carlton Laguna Niguel, which is a similar type of property not too far away.
These are ultimately luxury factories with hundreds of rooms, formulaic service, and very steep prices (expect standard rooms to cost $800+ per night some weekends, and expect to pay about $8 for a cup of coffee). Ultimately that’s expected, because that’s the price you pay for a hotel being close to a major city with a lot of wealth.
Obviously this would never compare to Bali or the Maldives or any other exotic destination for those planning a trip from far away. Even living in Florida I’d never travel to California to visit Dana Point. However, if I were in Los Angeles and wanted to get away for a weekend, this would be a solid option.
I wouldn’t exactly call the Monarch Beach Resort’s rooms ultra-luxurious
This is great for Hilton Honors members
The main reason to be excited about the Monarch Beach Resort becoming a Waldorf Astoria is the implications that it has for Hilton Honors members:
- Hilton Honors members will be able to earn and redeem Hilton Honors points for stays here, and also redeem free night certificates
- Hilton Honors Gold and Diamond members can take advantage of elite benefits, ranging from room upgrades, to free breakfast
- I love Hilton Honors because of how easy it is to earn top tier status with the Hilton Aspire Card
Being able to use Hilton Honors free night certificates will be especially lucrative here. You can get these quite easily with Hilton credit cards, and they’ll offer outsized value for weekend rates.
The Waldorf Astoria Monarch Beach has a golf course
The Monarch Beach Resort will soon become a Waldorf Astoria, which is exciting for Hilton Honors members. This property is a nice option for getting away from Los Angeles for the weekend, so many will find value in redeeming points or free night certificates here.
I continue to be impressed by the way in which Hilton’s luxury portfolio is growing. Hilton has taken over management of quite a few luxury properties lately, while Marriott seems to be losing properties.
Are you excited about the Waldorf Astoria Monarch Beach?