While this is a pretty niche change, it does combine my love of airports with my love of loyalty programs, and is something I’ve always found a bit annoying.
With the My Starbucks Rewards program you earn two Stars per dollar spent, and then you need 125 Stars for a free reward (which can include a food or drink item). In other words, you get a free item for every $62.50 of spending. Most of us will probably redeem that for a $5 latte or food item, or something, though there are definitely people who try to maximize these redemptions (though personally I’m not sure I’d call them “aspirational”).
Anyway, one of the quirks of the My Starbucks Rewards program is that you haven’t been able to redeem your rewards at airport locations. I suspect it’s because these locations aren’t corporately owned, but rather are just licensed. Still, that’s not to say they couldn’t offer it… and now they are!
My Starbucks Rewards can now be redeemed for free drinks and food at US airports, Target, and select grocery store locations.
So while not life-changing, this is a nice development, especially since in my experience airport locations often have higher prices, making redemptions there a better value.
Now if only they’d offer mobile ordering at airport locations (though I suspect that’s less likely to happen)…