My Most Expensive Cocktail Ever Was… At A Sheraton?!?

I’m in Sardinia in the moment, more specifically in Porto Cervo. The area is gorgeous and so tranquil, so I get why people flock here.

However, it’s also a place that defies the concept of value. We’re staying at Cala di Volpe, a Starwood Luxury Collection property. In the peak of summer, standard rooms here go for over $2,000 per night. It’s a stunning hotel, though if it were anywhere else in the world, it would probably be a tenth of the price. I guess that’s the beauty of supply and demand, since the hotel still fills up at those rates.

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Fortunately we’re seeing at the very tail end of their “season” (the hotel is only open a few months per year), so staying in September is only a fraction as much as staying in July or August.

Yesterday evening we went into the actual town of Porto Cervo, which is charming and over the top. The port is lined with mega yachts. I thought the yachts in the below pictures were big, until a Russian oligarch’s 300 foot yacht pulled into the harbor, putting all the other yachts to shame. You’ve gotta love how relative wealth is…

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Anyway, while we certainly can’t afford to live that life, we figured we might as well have a drink while enjoying the beautiful view. After all, an overpriced cocktail seems worthwhile to soak in that view. We sat down at the waterfront bar that had the best view, which was branded as “Bar il Portico.”

We were presented the menus, only to find out that the bar is actually part of the Sheraton Porto Cervo. The server had a Sheraton nametag, and the menu was branded as such as well.

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I knew Starwood had four hotels in Porto Cervo, though I didn’t realize that Cervo Hotel Costa Smeraldra Resort is actually a Sheraton. We’ve written in the past about how puzzling hotel branding can be, though am I the only one who finds it bizarre that the best hotel immediately in the center of what might be the world’s most expensive town is branded as a Sheraton?!

So, how crazy were the prices? 20EUR for an iced coffee, 30EUR for an ice cream sundae, 35EUR for a cocktail, and 50EUR for a club sandwich.

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We each ordered a cocktail, and you can bet we sat there for a while enjoying the views and people watching (and of course consumed the snacks that came with the drinks).

Sheraton-Porto-Cervo - 7

I never thought the most expensive cocktail I’d ever buy would be at a Sheraton…

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Hotel branding really is a mystery, eh?

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flyingfish Guest

@Lucky Lucky, I am thinking of doing a side trip to Sardinia when I visit Rome in Nov, but how do we get around Sardinia? Is there taxi or we must rent a car? Is taxi there much more expensive than Rome? (Or is all airport transfer to the Sardinia hotels requiring hotels to provide transportation?) In Nov, will Sardinia hotels be even opened? Thanks!

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@cxtransform Guest

@Lucky Loved the blog! Very interested in @Stvr and @Anastasia questions on points and POS discounts… also interested if there more Sheraton can do to improve your customer experience? Would you welcome being alerted that your gin&tonic awaits you on arrival?

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eponymous coward Guest

"It’s amazing to me that after all of the failed Socialist Utopias" Milwaukee still uses the sewers that their Socialists helped build. Also, the Reign of Terror (French Revolution circa 1793) was about 80 years earlier than the Paris Commune (1871), as well as being long before anyone named Karl Marx or Friedrich Engels was born.

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Robert Hanson Diamond

@snic Socialism is slavery to the State, cloaked in an idealistic lie. Always, and in every case, the Party Members who run that State for their own benefit live high on the hog, while the enslaved masses rot away in the economic stagnation that State regulation of business inevitably produces. The only difference between traditional Socialism and Democratic Socialism is that the former is imposed at the point of a gun, whereas the latter is voted in by the clueless masses who naively think the Government is going to give them everything they crave. As for Bernie, google 'Bernie Sanders Illegally Used Campaign Funds For Trip To Italy-FEC Filings' from the very left wing Daily Kos blog, which says: "We can now confirm that Bernie Sanders illegally spent over a half million dollars in campaign funds on private air travel and luxury hotels for his non-campaign related trip to Italy." Chartering a nearly empty jumbo jet for a small entourage of aides and family members, while ranting on about the dangers of Climate Change (sic), and the "outrageous behavior of the 1%", is the sort of hypocrisy one uniformly finds in any Socialist organization, whether "Democratic" or imposed by force. It's amazing to me that after all of the failed Socialist Utopias, from the Paris Commune aka The Reign of Terror, to Stalin's forced starvation of Millions of Kulaks with Millions more sent to Siberian Gulags, to Mao's accidental starvation of tens of millions of peasants due to the failure of the Great Leap Forward (sic), not to mention the often overlooked atrocities of the Khmer Rouge which resulted in the deaths of over a third of the entire population of Cambodia, that this stupid myth of 'Socialism will make us all well off'' persists.

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snic Diamond

@Kris: " but alas, Bernie’s “envy thy neighbor” platform has sunk in on a great many." Yet another person who has no idea what Bernie stands for. I'm very much in favor of democratic socialism and I'm a big fan of Bernie. I'm also a big fan of flying first class and reading Lucky's blog, INCLUDING his posts on expensive drinks. The two are not mutually exclusive. Everyone who works hard should be compensated for their efforts, and you get to use that compensation as you see fit. That is precisely what Lucky is doing here. Now, should wealthy corporations and individuals be allowed to take advantage of the benefits that taxation provides without paying their share of taxes? That gets at the heart of democratic socialism, and it has nothing to do with a small business owner paying 100 euros for drinks on his vacation.

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