It’s normal for the major hotel loyalty programs to adjust some of the hotels that are in each award category every year. The number of points required for a free night at a hotel is typically based on the average daily rate and also the average daily occupancy (since that’s what impacts how much World of Hyatt has to reimburse hotels for award stays). Understandably over time those amounts change, either due to the changes in a city’s hotel market, overall conditions changing in a city, etc.
What is not normal, however, is to implement those changes with just a few hours notice. At least it shouldn’t be normal, but Hyatt made a similar decision in December (at that time we got 48 hours notice, rather than 7).
World of Hyatt has just announced some hotel category changes, which kick in for bookings as of 9:01PM CST on Wednesday, January 31, 2018.
The good news is that only two properties are impacted, and it is a relatively minor adjustment, but the lack of notice runs counter to the idea that World of Hyatt is listening to members and trying to improve the program.
The following two hotels are going up in category:
- Hyatt Place Knoxville/ Downtown is shifting from a Category 1 to a Category 2
- Hyatt House Washington DC/ The Wharf is shifting from a Category 2 to a Category 3
So any booking made starting at 9:01PM CST today will follow the new award chart, meaning if you’ve been eyeing a stay at either of these properties you have just a few hours lock in stays at the old prices. Any modifications made to existing reservations after the changes kick in will be charged per the new rates.
While these changes are minor, the lack of notice is unacceptable. There’s no reason Hyatt couldn’t have provided more than a few hours notice of category changes — and if someone at World of Hyatt truly came into work this morning and decided to change the rates there are even bigger problems with how the program is being managed than I’d previously thought.
The fact that these are such minor changes almost makes it more insulting. I can’t imagine the increased revenue from a slight category change on two properties is worth the cynicism no-notice changes engender in loyal members.
What do you make of these World of Hyatt category changes?