United Airlines has just debuted a cute holiday film, which is worth watching, if you have a few minutes and are into that kind of stuff…
United Airlines’ rom-com holiday film
“Love in Plane Sight” is the name of United’s holiday rom-com, being released ahead of what United anticipates will be its busiest Thanksgiving travel period ever, where the airline will carry more than 5.9 million passengers.
Here’s how United describes the short film:
This holiday season, United created a holiday rom-com made for travel-lovers, literally – “Love in Plane Sight.” Just in time for the busy holiday travel season, the airline’s original short film delivers cheeky, feel-good, festive entertainment while highlighting all the ways customers can travel easier with United this holiday season.
The original United production chronicles a quintessential holiday movie “meet cute,” filmed and at Denver International Airport and onboard a United aircraft and featuring cameos from real United employees, while weaving in United offerings to help busy travelers this season, like Bag Drop Shortcut, Live Activities through the United app and the comforts of the airline’s international business class Polaris. In the film, United also highlights its sustainability aviation fuel (SAF) program in a simple, consumer-friendly way.
The movie can be watched on United social channels effective immediately (you can watch it below), and will be available through United’s inflight entertainment system as of December 1, 2023.
My take on United’s holiday film
Airline ad campaigns come in all kinds of different forms, and it’s not unusual to see these kinds of brand films. On balance, I’d say this video was pretty well produced. Will I remember it a year from now? No. Did I enjoy all (nearly) six minutes and not get bored? Yes.
The film has an adorable but predictable storyline, and the production value is good. United also did a great job making this video promotional, highlighting everything from barista coffee at United Club Fly (a grab & go concept), to United Polaris seating, to ice cream sundaes (the only consistently good part of United’s catering).
The other things that stand out are that I like the destination of the flight being “Polarisonia,” and also that the cabin is way too clean to be a United aircraft, and the employees are way too consistently friendly to be United employees.
Bottom line
United Airlines has a new short holiday film, named “Love in Plane Sight.” It has a cute storyline, and if you’re an avgeek or a fan of rom-coms, you should enjoy this.
What do you make of United’s “Love in Plane Sight” video?
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