Earlier this year, Singapore Airlines introduced unlimited free Wi-Fi for premium travelers. The airline has now taken this to the next level, and has rolled out unlimited free Wi-Fi for all KrisFlyer members. The airline describes this as “the most comprehensive free unlimited Wi-Fi access in the airline industry” (Singapore is outdoing Delta here, though isn’t quite to the level of JetBlue or La Compagnie… then again, those aren’t major global airlines).
Singapore Airlines offering unlimited free Wi-Fi
Singapore Airlines has made a positive change to its free inflight Wi-Fi offering.
For flights as of July 1, 2023, the airline is offering free Wi-Fi to the following passengers:
- Suites and first class passengers (unlimited)
- Business class passengers (unlimited)
- KrisFlyer members traveling in premium economy and economy (unlimited)
As a point of comparison, for flights through June 30, 2023, the airline offered free Wi-Fi to the following passengers:
- Suites and first class passengers (unlimited)
- Business class passengers (unlimited)
- PPS Club members traveling in premium economy or economy (unlimited)
- KrisFlyer members traveling in premium economy (three hours)
- KrisFlyer members traveling in economy (two hours)
As you can see, this means that the airline has now expanded unlimited free Wi-Fi to all passengers (and those traveling in premium economy and economy need to be KrisFlyer members). To be clear, this isn’t just free messaging, but rather unlimited use of Wi-Fi, with no data limits.
This feature is available throughout Singapore Airlines’ fleet, including on all A350s, A380s, 777s, 787s, and 737 MAXs. The only planes not to offer this are the 737-800s, as those planes don’t feature Wi-Fi.
For context, prior to 2022, Singapore Airlines offered unlimited free Wi-Fi in Suites and first class, while it offered business class and PPS Club members 100MB of free data. Suffice it to say that going from 100MB of data to unlimited data makes a big difference for many passengers. Furthermore, previously the airline had restrictions on the types of aircraft where free Wi-Fi was offered, while that’s no longer the case.
I think the logical major concern here is what impact this development has on Wi-Fi speeds. After all, bandwidth inflight continues to remain limited, and the more people that use it, the lower the speeds. I don’t have that many data points, but I can say that Wi-Fi speeds on my recent Singapore Airlines Boeing 787 flight were excellent.
Here’s how Yeoh Phee Teik, Singapore Airlines’ SVP of Customer Experience, describes this development:
“In today’s increasingly hyper-connected world, high-speed in-flight Wi-Fi connectivity is one of the most important requirements for our customers. Giving them access to free unlimited Wi-Fi is yet another milestone in SIA’s continuous effort to offer an exceptional end-to-end travel experience. With this enhanced offering, our customers will be empowered to stay connected, entertained, and productive, even at 36,000 feet in the sky.”
Singapore Airlines has come a long way with Wi-Fi
As is the case with so many airlines, Singapore Airlines has made huge progress when it comes to its inflight Wi-Fi offering. The airline used to have OnAir Wi-Fi, which was both ridiculously slow, and outrageously expensive (in 2014 there was a story about how someone racked up $1,200 in Wi-Fi charges on a flight).
Not only has Singapore Airlines upgraded its systems to improve bandwidth and speeds (most planes now have Panasonic Wi-Fi), but the airline has also greatly improved Wi-Fi pricing and complimentary offerings. Prior to this change, most Wi-Fi packages allowed unlimited data, with a full flight pass not costing more than $15.99.
It’s fantastic to see that Wi-Fi is now available for free for all passengers with no data caps. That’s a real competitive advantage, as Singapore Airlines is one of the first airlines in the world to offer free Wi-Fi on such a widespread basis. Having this be a permanent feature is awesome, and makes Singapore Airlines a market leader in that regard.
Bottom line
Singapore Airlines has even further improved the value proposition of its Wi-Fi offering. As of July 2023, Singapore Airlines is offering unlimited free Wi-Fi to all passengers who are KrisFlyer members on all routes. This is a huge improvement, and puts Singapore Airlines in a league of its own among global airlines.
It’s exciting to see airlines continuing to move toward offering free Wi-Fi, so kudos to Singapore Airlines on this move.
What do you make of Singapore Airlines’ complimentary Wi-Fi offering?
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