PS (which was initially founded in 2017 as The Private Suite) is a company that operates exclusive airport facilities, intended to allow people to bypass the typical airport experience, when flying commercially.
The first location opened in 2017 in Los Angeles (LAX), the second location opened in 2023 in Atlanta (ATL), and there are two more locations expected to open next year, in Miami (MIA) and Dallas (DFW). In this post, I want to go over everything we know about the Dallas location, as it has just seen its groundbreaking, and more renderings have just been unveiled.
In this post:
PS facility opening at Dallas Fort Worth Airport in 2026
Dallas Fort Worth International Airport (DFW) has approved PS to develop a new private airport facility for commercial flights, expected to open in the spring of 2026. The groundbreaking has just happened, so work is underway, though a bit behind schedule (initially PS DFW was supposed to open in 2025). The DFW and MIA locations are essentially on the same timeline when it comes to opening.
The 12,200 square foot facility will be adjacent to Corporate Aviation at DFW, and will feature both Private Suites (a private space) and The Salon (a shared space). PS travelers will have access to private TSA and immigration screenings on-site, as well as a BMW chauffeured escort to and from the jet bridge stairs of their commercial flights. While at the facility, you can arrange everything from chef prepared meals, to spa treatments.
The facility will be designed by Jean Liu, who specializes in high-end residential and hospitality projects. As it’s described, “from architecture and interior details to furnishings and accessories, each element has been thoughtfully considered and selected to ensure that guests are surrounded by design that inspires, relaxes, and restores.”
Here’s how Amina Porter, CEO of PS, describes this development:
“As we forge towards expanding to every major U.S. airport, we are proud to announce Dallas Fort Worth as the third location that PS will bring our luxury experience to. Establishing a presence in the bustling region and airport of DFW was important to us as a brand and marks yet another key milestone in PS’ continued evolution as a leader in reimagining airport travel.”
Is there a market for PS at Dallas Fort Worth Airport?
I totally get how there’s value for something like PS at LAX, given the number of celebrities and other very wealthy people passing through the airport, and what a mess the airport can be. Arguably the biggest challenge PS faces is that it’s going after a market of wealthy people who don’t fly private.
Of course that market exists, and it’s significant. But PS is also expensive, so even someone who is well off might think twice about using it. That’s especially true when you consider that travel doesn’t have to be a hassle nowadays, with programs like TSA PreCheck, CLEAR, Global Entry, etc.
Just for some context, you can find the pricing for PS at LAX here:
- Without a membership, you’ll pay $1,295 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $1,250 The Salon annual membership, you’ll pay $995 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $4,850 All Access annual membership, you’ll pay $895 per person for access to The Salon, or $3,650 for up to four travelers to access a Private Suite
Dallas has a lot of wealth, so I can certainly see this concept working pretty well there. Then again, Dallas isn’t generally as flashy as Miami, so it remains to be seen how that factors into demand.
One would think that demand for PS comes from a combination of people who value their time and avoiding the main part of the terminal, as well as people who like to show off and be in exclusive spaces.
After LAX, the next three PS facilities in the United States are all at fortress hubs. We’ve already seen the location in Atlanta open, and now we’re seeing locations in Dallas and Miami. I guess we could see American or Delta partner with PS, but we haven’t seen anything along those lines yet, and it seems like PS is doing fine without it.
Bottom line
The PS concept is expanding to DFW, with an opening expected in the spring of 2026. We’ve just seen the groundbreaking for this facility, meaning the timeline is roughly comparable to MIA. PS is a concept with a unique value proposition, and it definitely has a loyal following. It’s not cheap, but then again, it’s only trying to skim the market.
What do you make of the PS concept expanding to DFW?
As a Dallas (park cities, obviously) resident I can’t wait. Used in LA and worth every penny. And it’s cheap compared to flying private, which is what this is meant to compete with. I’d rather use ps and fly commercial first at qtr the price of cramming on a light PJ.
I'm going to say there's no demand for this. They would need to partner with some of the international airlines who don't have access to good lounge facilities at DFW. People connecting at DFW wouldn't have the need. My family is probably the target demographic. I go to DFW when I'm flying solo on AA. But with family, we usually fly out of Redbird or Addison executive.
Ben, how do we know PS is doing well? Just because they are expanding doesn't mean they are making a profit. TPG has scammed a lot of companies into buying junk. I don't think there is any public information about the sale to Groupe ADP. If you know otherwise please let us know.
It will do well not only because of wealth in the DFW area, but also for connections through DFW from other southern cities have plenty of wealth/high spenders. Think OKC, etc. These people also tend to be fiercely loyal to AA for some reason as well.
All they have to do is brand it as The Dallas Cowboys Lounge and have a random player or 2 drift in occasionally and people will be slobbering to get in.
And that's coming from a long time Dallas resident
Have you been to Dallas? People there LOVE being flashy and tacky with their money. There is absolutely a market for this in that miserable place.
I believe Dulles was also mentioned at one point.
If you want to be flashy and be seen, doesn't a private terminal defeat the purpose? It's better to go to the priority lines and lounges in the regular terminal, so you can parade past ordinary people.
No no, you miss the point.
It’s not to be flashy in front of the commoners at the airport. It’s to be flashy by talking about your membership and airport experience with your social group back home, whom prob don’t have the same membership. It’s about one upping your peers in the Church or country club social groups so you get ranked as “better” than the rest of your “friends”.
I think people underestimate the wealth in the US in general when reading about this stuff. Especially if you haven't lived/worked here. The fact that there seem to be multiple airports in the US which PS are investing in just goes to show how much $$$ there is spread out across the nation. The size of the private industry is one indicator of it, the size of the market for this experience is probably an...
I think people underestimate the wealth in the US in general when reading about this stuff. Especially if you haven't lived/worked here. The fact that there seem to be multiple airports in the US which PS are investing in just goes to show how much $$$ there is spread out across the nation. The size of the private industry is one indicator of it, the size of the market for this experience is probably an order of magnitude or two bigger. In the UK you have the Windsor Suite at ~$4k near London.... and then the equivalent in Manchester is about $200! Despite lots of well televised issues, the American dream is alive and, versus my homeland, spread out across the country.
For now. But expect memberships to drop in near future (generally takes at least 3 yrs for presidential policies to be felt). There’s a reckoning coming.
As a Texas resident, plant me squarely in the "there's no demand for this in Dallas" camp. After driving 45 minutes from Frisco or McKinney are you really going to want to go sit in yet another terminal, only to wait for another car ride? The entire purpose of DFW is that you're supposed to be able to drive up to your gate (how Dallas of them).
A new boat, or a bigger truck, or...
As a Texas resident, plant me squarely in the "there's no demand for this in Dallas" camp. After driving 45 minutes from Frisco or McKinney are you really going to want to go sit in yet another terminal, only to wait for another car ride? The entire purpose of DFW is that you're supposed to be able to drive up to your gate (how Dallas of them).
A new boat, or a bigger truck, or a new set of vineyard vines clothes for your children? Sure, that's Dallas. But a private terminal at DFW for your wife and three children before you fly to GCM/PLS/AUA/SJD... I don't see it.
As a fellow DFW resident, I disagree, as I think you're missing who this is marketed at. It's not the folks living in Frisco or McKinney that would go for this (because you're right, they aren't going to pay for this). It's your stereotypical Dallas nouveau riche that this is aimed at, the type that can't actually afford to live in the Park Cities or Lakewood, but do so anyway because they think it wins...
As a fellow DFW resident, I disagree, as I think you're missing who this is marketed at. It's not the folks living in Frisco or McKinney that would go for this (because you're right, they aren't going to pay for this). It's your stereotypical Dallas nouveau riche that this is aimed at, the type that can't actually afford to live in the Park Cities or Lakewood, but do so anyway because they think it wins them approval from the "in" crowd. Like my ex-boss, who will absolutely pay for this so that his wife can brag to her friends about how she got on her flight to Breckenridge.
You hit the nail on the head MeanMeosh!!
Im an Austin boy who went to university in University Park in Dallas… and I got my ass back to Austin as soon as I graduated. I saw the same sad story over and over again during my time there (had a job at Neiman Marcus for a year in college there so I saw it all with popcorn). The wealth in Dallas is fundamentally shallow,...
You hit the nail on the head MeanMeosh!!
Im an Austin boy who went to university in University Park in Dallas… and I got my ass back to Austin as soon as I graduated. I saw the same sad story over and over again during my time there (had a job at Neiman Marcus for a year in college there so I saw it all with popcorn). The wealth in Dallas is fundamentally shallow, simple, and insecure. Optics are everything. They are usually new to the wealth, so their instinct is to be like the others around them to fit in. By copying each other, they can belong and avoid being judged as an outsider or ostracized from the “club” for not being like the rest. I know my comments absolutely sound judgy, but that’s because I lived in dallas, I can’t help it! Haha, I kid I kid. Yes it’s judgy, but it’s reality.
Money is guaranteed to flow at the dallas location, and heaven help the poor souls that can’t afford it and loose a bit of social standing at church or the country club because of it.
Thank you for indulging me in my stroll down memory lane.
You highly underestimate the flashiness and 'keeping up with the Jones'' of DFW, this will be a big hit and will be bought
I don't think people understand the wealth in Big D. I was looking at house prices in North Dallas last time I was there, just for giggles. You can literally go from a $400k fixer-upper in Farmers Branch to a $20MM+ mansion off Walnut Hill in a matter of miles.
Paying $20m to live in Dallas means you’re overpaying by about $19.5m.
I would expect them to open a facility in nyc, probably there might be demand there
Would be cool if Blade opened preclearance facilities
Dallas is basically Los Angeles except with Texas logos everywhere and in a more depressing geographical location
Where is Winston?