Lufthansa seems to have upgraded its first class champagne selection for the time being, which is exciting, though I’m also a bit confused (thanks to FrankfurtFlyer and YHBU for flagging this).
2013 Dom Perignon in Lufthansa first class
As of the month of November, Lufthansa is pouring 2013 Dom Perignon in first class (on routes where that cabin is offered). Lufthansa hasn’t put out a press release about this, or anything, but Lufthansa publishes its menus online, and the wine list shows the Dom Perignon being served. It’s not yet known for how long the Dom Perignon will stick around, though it’s at least showing through the end of the month.
While Lufthansa has often served good champagne in first class, historically the airline hasn’t had much consistency. Instead, the airline serves a selection that seems to rotate every couple of months or so. As you’d expect, some months have a better selection than others.
I don’t want to suggest that Dom Perignon is the world’s best champagne, or anything, but in terms of name recognition and reputation, I think it goes without saying that this is superior to anything that Lufthansa has served in a very long time. So if you’re flying Lufthansa first class anytime soon, make sure you have a glass or three. It’s certainly more competitive to some of the champagne being served by other airlines.
Is Emirates’ Dom Perignon exclusivity over?!
No airline in the world invests as much in alcohol as Emirates does. It’s not even close. In late 2022, Emirates announced exclusive agreements, whereby it would be the only airline in the world to be serving Moet & Chandon, Veuve Clicquot, and Dom Perignon onboard.
These agreements were supposed to be in place until 2024, for a period of around two years. This had quite some implications for other airlines, which had to switch up their champagne selection, given this exclusivity.
So, with Lufthansa now serving Dom Perignon in first class, what does that mean regarding Emirates’ exclusivity? It’s certainly possible that the exclusive agreement is now over (as of November 2024), and we could see other airlines serving Dom Perignon once again.
Or I suppose it’s also possible that Lufthansa found some sort of creative way to source Dom Perignon through a supplier, since that’s not something that can necessarily be controlled as easily. Honestly, that all sounds a bit creative for Lufthansa, so I suspect the answer is simply that the exclusive agreement is over.
Personally I welcome Emirates’ exclusive agreement being over. That’s because it should lead to an improvement in the champagne selection on some other airlines, while not taking anything away from Emirates (other than bragging rights).
Bottom line
Lufthansa is currently serving Dom Perignon in first class, which is arguably the best champagne that we’ve seen on the airline in a very long time. This should be a treat for those flying Lufthansa in the near future. For the past couple of years, Emirates has had exclusivity when it comes to Dom Perignon, so I’m happy to see it available on another airline once again.
What do you make of Lufthansa’s first class champagne change?
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