Hyatt Expanding In Germany With Lindner Hotels

Hyatt Expanding In Germany With Lindner Hotels

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Here’s something I am really excited about, given that most of my family lives in Germany, and I travel there a lot.

Lindner Hotels joining World of Hyatt

Hyatt has announced a new partnership with Lindner Hotels AG, a family-run German hospitality business that’s focused on hotel developments, management, and investments. It’s expected that more than 30 hotels across seven European countries will join the Hyatt brand portfolio, and will be integrated into the World of Hyatt loyalty program.

The majority of properties are expected to be branded as JdV by Hyatt, which is a collection of independent hotels with unique personalities that reflect their locations. This development will expand Hyatt’s lifestyle footprint by roughly 5,500 rooms, and in particular will expand Hyatt’s footprint in Germany.

As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences, and revenue optimization from Hyatt’s Global Franchise and Owner Relations Group.

Lindner Strand Hotel Windrose in Sylt, Germany

What are Lindner Hotels?

Lindner Hotels is a hospitality company founded in 1973 by architect Otto Lindner. Hotels are operated either under the “Lindner Hotels & Resorts” or “me and all hotels” brands.

Lindner Hotels currently operates over 30 hotels in seven countries, with a vast majority of the properties being in Germany. However, there are also properties in Austria, Belgium, Czech Republic, Slovakia, Spain, and Switzerland. This new collaboration will expand Hyatt’s footprint to 15 new markets.

Lindner Hotels are generally more upscale and affordable properties, so these aren’t going to be new uber-luxurious Hyatt properties. However, they give World of Hyatt members access to all kinds of new destinations that previously didn’t have Hyatts, from Frankfurt (aside from the airport), to Kiel, to Sylt, to Ulm.

me and all hotel in Ulm, Germany

Bottom line

Hyatt and Lindner Hotels are launching a partnership. 30+ Lindner properties in seven countries will join World of Hyatt, with most properties being branded as JdV by Hyatt properties.

This is especially exciting for Germany, as World of Hyatt members will have access to 20+ new properties. Germany is a market where Hyatt historically hasn’t been too strong, aside from a few properties (mostly Hyatt Regency hotels).

What do you make of Hyatt’s new Lindner Hotels collaboration?

Conversations (15)
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  1. DCS Guest

    Isn't Hyatt, in its frenzied expansion spree to try to address its footprint "problem", running the risk of downgrading or "diluting" its brand by adding in its portfolio a heterogeneous collection of already-branded hotels, instead of growing its hotels "organically" to ensure that the chain retains the distinctive Hyatt identity and "flavor"?

    Just askin'...

  2. Don Guest

    Will they have private bathrooms in each room? (My memory of German hotels from being in the Cold War Army in 70's, 80's was communal showers, toilets, bathrooms).

    1. FNT Delta Diamond Guest

      It's not much better. Several independent German hotels with 3-star and 4-star ratings that I've stayed at in the last year or so haven't even provided soap in the bathroom. Instead, you get a single dispenser that is supposedly shampoo, conditioner, body wash, and hand wash. And don't get me started on the twin beds pushed together to form a makeshift queen or king.

  3. Bob Guest

    When will the integration be done? SLH integration seems to be done in a long ramp - but the start time is pretty quick. I hope they can do it quicker. Be nice to have additional World of Hyatt options in Germany for this winter season.

  4. Stvr Guest

    Got really excited by the Spain comment but it’s mallorca

    1. Ben Holz Guest

      aka 17th Bundesland

  5. Stvr Guest

    Do these hotels have air conditioning

  6. jnrfalcon Guest

    Hyatt should buy or partner with Thon or Scandic

  7. FNT Delta Diamond Guest

    Aren't Jdv properties supposed to be upscale, boutique hotels? Some of the Lindner properties look pretty basic.

    Hyatt should have bought Radisson.

    It seems like Premier Inn and Scandic are the next brands ripe for a takeover by Hyatt or, maybe, Marriott but probably Hyatt.

    1. FNT Delta Diamond Guest

      In other words, this looks like Hyatt's version of Protea. Except unlike Marriott buying Protea, Hyatt is merely partnering with Lindner to incorporate them into the Hyatt booking channel and loyalty program. So, maybe it's more like Design Hotels.

    2. FNT Delta Diamond Guest

      I just wish Hyatt would focus on growth in North America. There are way too many markets and even entire states without a single Hyatt property, let alone a full-service brand. I am sick and tired of staying in dumpy Hyatt Place properties run by Aimbridge.

    3. Bobby J Guest

      Accor should buy Hyatt and retain WoH as the loyalty program.

    4. Jbours170 New Member

      would need to be the other way around for WoH to stay as the loyalty rewards. definitely agree Hyatt should merge/acquire other players to better compete with Marriot/Hilton/IHG

    5. David Diamond

      WoH is only able to maintain their excellent loyalty program because they own most of their hotels. Merging with other brands would significantly alter that arrangement, and a bigger footprint always means they can invest less in the loyalty program (look at Marriott).

      I am fine with the current arrangement of Hyatt + Hilton (+TA programs for luxury hotels).

    6. FNT Delta Diamond Guest

      They don't own their hotels. But Hyatt does manage most of its hotels, especially among the full-service brands. By contrast, Marriott manages less than 30% of its hotels. IHG manages even an even smaller number.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Bobby J Guest

Accor should buy Hyatt and retain WoH as the loyalty program.

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FNT Delta Diamond Guest

I just wish Hyatt would focus on growth in North America. There are way too many markets and even entire states without a single Hyatt property, let alone a full-service brand. I am sick and tired of staying in dumpy Hyatt Place properties run by Aimbridge.

1
FNT Delta Diamond Guest

They don't own their hotels. But Hyatt does manage most of its hotels, especially among the full-service brands. By contrast, Marriott manages less than 30% of its hotels. IHG manages even an even smaller number.

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