Here’s something I am really excited about, given that most of my family lives in Germany, and I travel there a lot.
In this post:
Hyatt & Lindner Hotels launch partnership
In October 2022, Hyatt announced a new partnership with Lindner Hotels AG, a family-run German hospitality business that’s focused on hotel developments, management, and investments. It’s expected that more than 30 hotels across seven European countries will join the Hyatt brand portfolio, and will be integrated into the World of Hyatt loyalty program.
The majority of properties are expected to be branded as JdV by Hyatt, which is a collection of independent hotels with unique personalities that reflect their locations. This development will expand Hyatt’s lifestyle footprint by roughly 5,500 rooms, and in particular will expand Hyatt’s footprint in Germany.
As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences, and revenue optimization from Hyatt’s Global Franchise and Owner Relations Group.
Lindner Hotels joining World of Hyatt
While this partnership was announced several months ago, up until now these hotels haven’t been integrated into World of Hyatt, and there hasn’t been an exact timeline for when that will happen. We now have an update.
Lindner Hotels’ website makes it clear that as of July 1, 2023, Lindner properties will transition to World of Hyatt. Free nights accumulated with the program can be redeemed through December 31, 2023.
So I think it’s fair to assume that Lindner Hotels will join World of Hyatt by July 2023 at the earliest. I think it’s possible that properties start to be integrated into World of Hyatt before then, but that seems to be the latest planned timeline.
What are Lindner Hotels?
Lindner Hotels is a hospitality company founded in 1973 by architect Otto Lindner. Hotels are operated either under the “Lindner Hotels & Resorts” or “me and all hotels” brands.
Lindner Hotels currently operates over 30 hotels in seven countries, with a vast majority of the properties being in Germany. However, there are also properties in Austria, Belgium, Czech Republic, Slovakia, Spain, and Switzerland. This new collaboration will expand Hyatt’s footprint to 15 new markets.
Lindner Hotels are generally more upscale and affordable properties, so these aren’t going to be new uber-luxurious Hyatt properties. However, they give World of Hyatt members access to all kinds of new destinations that previously didn’t have Hyatts, from Frankfurt (aside from the airport), to Kiel, to Sylt, to Ulm.
Bottom line
Hyatt and Lindner Hotels are launching a partnership. 30+ Lindner properties in seven countries will join World of Hyatt as of July 2023, with most properties being branded as JdV by Hyatt properties.
This is especially exciting for Germany, as World of Hyatt members will have access to 20+ new properties. Germany is a market where Hyatt historically hasn’t been too strong, aside from a few properties (mostly Hyatt Regency hotels).
What do you make of Hyatt’s new Lindner Hotels collaboration?
Question: does P2 need an ID or any sort? Thanks from BB.
Meantime No Rooms in Hyatt Istanbul available in June/July. Plenty of Rooms available if you Pay $800 Dollars for a $99.00 Room at a Category 2 Hotel. Never seen it this Bad before, A real Crappy Levent in Istanbul is asking 750 Euros/night?
Absolutely everything travel-related with points has been absolutely destroyed value-wise. You will not read this fact on any point-related website/blog.
There are rooms in istanbul in June July and August for < €400 Do not exaggerate.
any news on that? still no details in the media...
wanted to book some nights in Lindner for my globalist run..
I was just wondering the same thing as we look at Germany. While they are findable on Hyatt's search engine it just connects to the Lindner site.
Hoping there might be some timeline for next steps out there.
Lindner Hotels are extremely good. I stayed at the Lindner hotel in Berlin more than 20 times. It’s excellent and highly recommendable. Having stayed at Lindner properties previously, I don’t share the concerns expressed in the previous comments. This will be a valuable addition to the World of Hyatt.
Isn't Hyatt, in its frenzied expansion spree to try to address its footprint "problem", running the risk of downgrading or "diluting" its brand by adding in its portfolio a heterogeneous collection of already-branded hotels, instead of growing its hotels "organically" to ensure that the chain retains the distinctive Hyatt identity and "flavor"?
Just askin'...
Nope.
Next question.
No, because Hyatt is smart enough not rebrand these second rate chains as Hyatts. So when you book, and there is no Hyatt in the name, you know in advance it won't be Hyatt standard. Notice they market these properties with funny names like Unbound Collection etc.
Will they have private bathrooms in each room? (My memory of German hotels from being in the Cold War Army in 70's, 80's was communal showers, toilets, bathrooms).
It's not much better. Several independent German hotels with 3-star and 4-star ratings that I've stayed at in the last year or so haven't even provided soap in the bathroom. Instead, you get a single dispenser that is supposedly shampoo, conditioner, body wash, and hand wash. And don't get me started on the twin beds pushed together to form a makeshift queen or king.
When will the integration be done? SLH integration seems to be done in a long ramp - but the start time is pretty quick. I hope they can do it quicker. Be nice to have additional World of Hyatt options in Germany for this winter season.
Got really excited by the Spain comment but it’s mallorca
aka 17th Bundesland
Do these hotels have air conditioning
Hyatt should buy or partner with Thon or Scandic
Aren't Jdv properties supposed to be upscale, boutique hotels? Some of the Lindner properties look pretty basic.
Hyatt should have bought Radisson.
It seems like Premier Inn and Scandic are the next brands ripe for a takeover by Hyatt or, maybe, Marriott but probably Hyatt.
In other words, this looks like Hyatt's version of Protea. Except unlike Marriott buying Protea, Hyatt is merely partnering with Lindner to incorporate them into the Hyatt booking channel and loyalty program. So, maybe it's more like Design Hotels.
I just wish Hyatt would focus on growth in North America. There are way too many markets and even entire states without a single Hyatt property, let alone a full-service brand. I am sick and tired of staying in dumpy Hyatt Place properties run by Aimbridge.
Accor should buy Hyatt and retain WoH as the loyalty program.
would need to be the other way around for WoH to stay as the loyalty rewards. definitely agree Hyatt should merge/acquire other players to better compete with Marriot/Hilton/IHG
WoH is only able to maintain their excellent loyalty program because they own most of their hotels. Merging with other brands would significantly alter that arrangement, and a bigger footprint always means they can invest less in the loyalty program (look at Marriott).
I am fine with the current arrangement of Hyatt + Hilton (+TA programs for luxury hotels).
They don't own their hotels. But Hyatt does manage most of its hotels, especially among the full-service brands. By contrast, Marriott manages less than 30% of its hotels. IHG manages even an even smaller number.
Most hyatt in the pipeline are in China and India with handful in the US.
Hyatt in China has very good properties even in small random cities where the americans and certain think tank “intelligence” claimed to be concentration camp just a mere hyatt place. Now that’s what you called intelligence. American exceptionalism.