Delta Returns To Tokyo Narita Airport, With Seattle Flights: Why, Though?!

We know that Delta is trying to grow across the Pacific, and even wants to beat United in the region, which seems like quite the lofty goal. So we’ve seen the airline announce new routes, to places like Hong Kong (HKG) and Manila (MNL), with many more to come.

We can now add yet another airport to the list, with a route that I can’t make sense of in the slightest… I’m curious if others can try to rationalize this.

Delta resumes Seattle to Tokyo Narita route after seven years

Delta has announced that as of March 28, 2027, it’ll resume nonstop daily flights between Seattle (SEA) and Tokyo Narita (NRT). The flight is expected to operate with the following schedule:

DL115 Seattle to Tokyo Narita departing 1:35PM arriving 4:20PM (+1 day)
DL114 Tokyo Narita to Seattle departing 6:30PM arriving 12:00PM

Delta is resuming Seattle to Tokyo Narita flights

The 4,739-mile flight is blocked at 10hr45min westbound and 9hr30min eastbound. Interestingly, Delta will use an Airbus A330-900neo for the route. The route is of course well within range for the plane, but a couple of years back we saw Delta exclusively switch to using the Airbus A350-900 for its mainland United States to Asia routes, so I guess the airline is backtracking on that strategy.

This represents a route resumption, as Delta last operated this service seven years ago. This coincided with when Delta completely pulled out of Tokyo Narita Airport — the airline had picked up some more slots at Tokyo Haneda Airport (HND), so decided to focus operations there.

For a sense of how this fits into overall capacity:

  • In terms of greater Tokyo area operations, Delta flies to Tokyo Haneda out of Atlanta (ATL), Detroit (DTW), Honolulu (HNL), Los Angeles (LAX), Minneapolis (MSP), and Seattle (SEA)
  • When it comes to Delta’s transpacific service out of Seattle, the airline otherwise flies to Seoul Incheon (ICN), Shanghai (PVG), Taipei (TPE), and Tokyo Haneda (HND)
  • In the Seattle to Tokyo Narita market, Delta will be competing directly against Alaska and Japan Airlines, with All Nippon Airways also operating to Tokyo Haneda
This route stands out for not being operated by an A350

What is Delta’s strategy with returning to Tokyo Narita?

I thought it was perfectly logical several years back when Delta shut down operations at Tokyo Narita, and focused on Tokyo Haneda. Tokyo Haneda is generally the more popular airport for “local” traffic (given how much closer to the city it is). Since Delta was able to get slots for the airport for all desired routes, that positioned the airline well.

Tokyo Narita is largely about connectivity, and unlike American and United, Delta doesn’t have a major partner there (American has a partnership with Japan Airlines, and United has a partnership with All Nippon Airways).

So I really can’t wrap my head around what Delta is trying to accomplish here?

  • Is this a competitive response to Alaska, in hopes of just making both airlines hemorrhage money on this route? Does Delta want to see if it can somehow make things so miserable for Alaska that the airline is forced to shut down long haul operations (it seems unlikely to succeed, but…)?
  • Is this really about just adding capacity to the Tokyo area, and if so, does Delta think it’s going to capture profitable traffic this way?
  • What connecting traffic will this capture that couldn’t otherwise be routed through Delta’s beloved Seoul Incheon (ICN) hub, where everything feeds into the network of joint venture partner Korean Air?

This just strikes me as a very strange route add. It seems highly unlikely the airline will make money on this route, and it’s not even really “adding a dot to the map,” as it’s just a co-terminal airport.

Is this route just intended to spite Alaska, or…?

Bottom line

As of late March 2027, Delta plans to launch daily nonstop flights between Seattle and Tokyo Narita, complementing service to Tokyo Haneda. The airline pulled out of Narita Airport around seven years ago, after picking up additional slots at Haneda Airport.

Nothing about this route makes sense to me, as Delta is also at a major disadvantage in terms of connectivity. Is this route just to spite Alaska, or what’s the logic, exactly? Delta’s yields across the Pacific are worsening (unlike at American and United), and something tells me that situation will get worse before it gets better.

What do you make of Delta adding Seattle to Tokyo Narita flights?

Conversations (202)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Comment as a member

Membership is free and takes no more information than commenting as a guest. Earn status points for good contributions, and see fewer ads as your status grows.

Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Loading comments…
Recent Comments
The latest from the OMAAT community.

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

UA-NYC Diamond

Tim Dunn is a metastatic cancer on this blog and community. Just putting it out there, as someone who has been on OMAAT for nearly 20 years now. Even DCS at his worst was never this bad - at least he had a PhD.

0
‼ 0
CXTraveller Gold

I am interested in the choice of serving NRT out of SEA instead of LAX where DL claimed they are trying to build up (with recent add of HKG and MNL soon) as the "largest global airline at LAX." Seems to me they can't stick to their strategy, or am I wrong?

0
‼ 0
Tim Dunn Diamond

It has not been discussed in this that there are two alliance related reasons that could be behind this announcement from DL. 1. Asiana will cease to exist late this year and its capacity will be folded into Korean which is a DL JV partner. DL has to add its own capacity to offset the addition of OZ capacity to the JV; it can be anywhere on DL's global network but it has been known for years - because the KE/OZ merger has been years in the making - that DL would have to aggressively grow over the Pacific in order for the OZ capacity to be merged into KE. 2. there is a very good possibility that AS will join one or more of the oneworld JVs and the JL and BA JVs are most likely. Neither AS or JL fly SEA-HND which DL and NH fly but both AS and JL fly SEA-NRT. DL's decision to add NRT could be as much about making sure it remains the primary choice in TATL and TPAC corporate travel choice from SEA including to Tokyo. While HND is higher yielding, as others have noted, there clearly is a market to NRT. DL is the ony US airline that flies to Tokyo that does not also serve NRT. and then consider that DL is re-adding the 330-900 which is most directly competitive with AS' 789s in total seats and yet AS' 789s do not yet have premium economy while the 789s do. DL has seen its cargo growth surge as it puts it has made the 350 its near exclusive TPAC aircraft and yet the 339 is very capable on SEA-Tokyo which is one of the shortest TPAC route and shorter than some TATL routes that DL uses the 339 for. and the 339 has fewer premium seats than the 359 so it is good for more leisure-oriented routes of which there are likely others that DL could add from SEA. the real issue comes down to the hypocrisy of some that have loved to tout AS' size advantage at SEA which is entirely driven by its larger domestic size. DL has been flying longhaul international from its SEA hub for over a decade and DL/NW for far longer than that. AS just jumped into the longhaul international game over the past couple years. It is beyond hypocritical to argue that AS has a size advantage at SEA while not acknowledging that DL has that advantage in longhaul international. both can and should use those advantages where they can. DL said it would grow its TPAC network and SEA is getting growth just as LAX has. DL is not just targeting UA including w/ new dots down the Pacific Rim. and AS is trying to build international at the same time that it is digesting loss-making Hawaiian and fighting w/ WN up and down the west coast including at SAN. AS has its hands more than full; it is to be expected that DL will flex its international size muscles at SEA just as WN is doing in other markets including SAN. If AS is really as good as many think they are, they should be just fine w/ more competiition - and DL might be the only airline or alliance that serves both Tokyo airports from SEA.

0
‼ 0
ImportViking Diamond

Classic Delta, eh? A very conservative, boring, tone deaf choice for a route, most likely inspired by Americans lacking basic skills in areas like geography. It says 'Tokyo' in the name, so doesn't matter if it's 60km east of the actual city proper (how much is that in bald eagles by national anthem singing flags anyway?). It doesn't really make sense otherwise, as the route is already well served by other airlines and there was a reason why they pulled out of this one some years ago. It also seems a bit contradicting with some of the strategic plans they announced, too. And their flight times do not indicate that this route intended for any connecting traffic at all, which is in a way surprising. In terms of operations and customer experience, I would choose any of the alternatives over Delta without giving it a second thought. Usually the rest has a better product overall, with Delta not being very consistent in its product delivery. I've ended up a bit too often in a flying garbage can that should have seen an overhaul or even basic cabin maintenance years prior. Plus that I don't want to put any money in the object of sexual desires of the local idiot here. I really miss the boldness and creativity of United when it comes to picking and opening new routes, like routes to Ulaanbaatar, Greenland and Madeira. Delta really is a company where anything slightly off the beaten path is taboo.

0
‼ 0
BBT Guest

Where is the additional equipment coming from to run LAX-MNL and SEA-NRT

0
‼ 0

Save posts to read later

Saving posts is a member feature. Become an OMAAT member to build a reading list you can come back to from any device.

Become a member
Meet Ben Schlappig, OMAAT Founder
5,883,136 Miles Traveled

43,914,800 Words Written

47,187 Posts Published