Now that Air India is privately owned, the airline is trying to become more premium. This is a gradual process, as the Star Alliance carrier retrofits its existing aircraft, takes delivery of new aircraft, and merges several airline brands.
Air India has just announced a very nice soft product improvement, as the company is introducing Tumi amenity kits and pajamas in premium cabins.
Air India’s new amenities from Tumi
Air India has just unveiled new amenities for first class, business class, and premium economy passengers, as well as new pajamas. All of these are offered in partnership with Tumi, a popular premium travel brand. Let’s take a look at the details.
Air India first class amenity kit
Air India’s new first class amenity kits are in Tumi packing cases with a carry handle. Included in the kits are skincare products from Malin + Goetz (hand & body lotion, face mist, and lip moisturizer), as well as a Tumi eye mask, socks, dental kit, earplugs, pen, and tissues.
Air India business class amenity kit
Air India’s new business class amenity kits are in Tumi hard shell mini-cases, inspired by Tumi’s 19 Degree collection. The kits also contains a vegan leather patch that can be taken to a Tumi store to have your initials monogrammed on the front of the case. Included in the kits are skincare products from Malin + Goetz (hand & body lotion, face mist, and lip moisturizer), as well as a Tumi eye mask, socks, dental kit, earplugs, pen, and tissues.
Air India premium economy amenity kit
Air India’s new premium economy amenity kits are in Tumi Boxford zip pouches. Included in the kits are Malin + Goetz lip moisturizer, an eye mask, socks, pen, and tissues.
Air India pajamas
Air India offers pajamas in both first and business class on long haul flights, and these are getting quite an upgrade. Air India will offer Tumi sleepwear, made from recycled materials blended with cotton, for extra softness and breathability.
The Tumi pajamas have a unisex design and are crew neck style. The pajamas have Tumi branding, as well as the accent highlights of Tumi red on the drawcord.
Bottom line
Air India is partnering with Tumi on its amenity kits and pajamas. This is a very nice collaboration, and looks like a huge improvement over what the airline has previously offered. While amenity kits and pajamas are only one small part of the passenger experience, this is a step in the right direction.
What do you make of Air India’s new amenities from Tumi?
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