Lufthansa has just announced an interesting new lounge concept for premium passengers. I’m not quite sure what to make of this, though if nothing else I appreciate the creativity.
On September 5, 2018, Lufthansa will launch a new “Delights to Go” concept at Munich Airport. With this, those passengers who are eligible for lounge access will have the opportunity to visit the “Delights to Go” area, where they can pick up free snacks and drinks to go.
This is intended for those who may just want to grab a quick snack on the way to boarding their flight, and don’t have time to visit the lounge. Lufthansa will apparently offer to-go snackboxes, which will include things like apples, cake, granola bars, and bottled water. On top of that, hot drinks will be available to go.
This process will apparently mostly be automated, in the sense that you’ll scan your boarding pass to get in, and then the snackboxes will be dispensed from a machine.
While this is meant for passengers on short connections or those who don’t have much time, I doubt they’ll be putting any restrictions in place regarding that, so I imagine you’ll be able to use this even if you have a long connection, or if you choose to use the lounge as well.
I can’t fully decide whether Lufthansa is doing this purely to improve the passenger experience and give premium passengers an alternative to visiting a lounge, or if this might be part of some bigger changes. Swiss has been testing eliminating free drinks and snacks in short-haul economy out of Geneva, so it makes me wonder if maybe Lufthansa is planning on copying them, and this is their way of throwing elite members a bone.
This is a creative concept from Lufthansa, and I look forward to seeing this firsthand. There are lots of premium passengers with short connections who don’t really have the time to eat in a lounge, so offering an alternative for those passengers is great.
Call me skeptical, but I do wonder if there’s more to this development, like the elimination of free snacks and drinks in economy, so they’re getting out ahead of that by offering this to elite passengers.
What do you make of Lufthansa’s “Delights to Go” concept?
(Tip of the hat to Flug Revue)