I Love Air France’s Promotional Videos!

By: Ben Schlappig

Updated: July 31, 2021
Published: May 25, 2014

9 comments

A few weeks back Air France unveiled their new La Premiere First Class cabin, which they’ll start offering on their 777-300ER aircraft later this year.

I know this is totally random, but am I the only one that loves Air France’s new promotional videos? These are two of my favorites:

The first one is a brilliant “straightforward” video of their product, and the second is spectacularly abstract yet captivating.

I’m not totally on board with the whole “France is in the Air” campaign since that just sounds smelly, but I love their videos. Love, love, love!

Is it just me?

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Ivan Y Diamond

May 26, 2014, 6:33 pm

Given high cost to get AF F, even if you were elite, I'm most excited about their upgrades to J. Not going to be mind blowing but still.

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Vitempest Guest

May 25, 2014, 10:03 pm

I thought you had to be direct Air France elite to redeem miles for F?

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Charlie Member

May 25, 2014, 6:45 pm

I like the curtain idea. It's something that could be added to nearly any F cabin at seemingly minimal expense and added weight and provides more visual privacy than even 5 foot tall suite doors. Could even divide up seats in different configurations such as 1A solo, 1A/1K couple, etc. Anyone else doing this? Any downsides?

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A. S. Guest

May 25, 2014, 1:02 pm

I find the first one boring and uncreative, but the second one really is quite good. Notice how they're trying to "prepare" us for those curtains? ;)

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Hank Guest

May 25, 2014, 10:42 am

i have to say that i like this new la première ... the actual one is just a super business in my opinion. i had lot, lot of things to complain about Air France (especially their flying blue rubbish miles policy ... nothing is possible, you cannot either upgrade your tickets for a business to first from paris to dubai .. why ? no one knows i have to say that the crew onboard (most of them) are passionate and love their job, on first they really give you this unique french sophistication ... i like that this new cabin is a good "reset" i could tell more after testing it (if only the allow upgrades .. which is far from being possible)

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