LifeMiles’ Star Alliance Award Sale (Including For Business Class)

Filed Under: AviancaTaca, Great Deals
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LifeMiles is one of the most useful frequent flyer programs out there, in my opinion, given that they frequently sell miles at a discount, and have great award redemption rates. So they’re often my go-to program for booking premium cabin Star Alliance awards.

At the moment LifeMiles is offering a discount on award redemptions in select markets when traveling on Star Alliance partners. It’s rare for a frequent flyer program to offer discounted redemptions on partner airlines, so this is worth being aware of, in my opinion.

LifeMiles award sale

At the moment LifeMiles is running a sale on award redemptions. This promotion is valid for redemptions through June 19, 2019, though it’s fine if you actually travel on subsequent dates (all that matters is that you book by then).

The discount is valid for travel between specific city pairs, and you can find all the eligible markets at this link. In many cases the discounts are valid for travel in business class, including for some routes to/from the US.

Just to give some examples, below are some routes to and from the US that are bookable for 64,000 miles one-way in business class, rather than the usual 75,000 miles (again, in each case the direction you’re traveling matters).

Departing the US, you can fly from:

  • Chicago to Taipei
  • Houston to Taipei
  • Los Angeles to Hong Kong
  • Los Angeles to Seoul Incheon
  • Los Angeles to Shanghai
  • Los Angeles to Taipei
  • San Francisco to Hong Kong
  • Seattle to Taipei

Flying to the US, you can fly from:

  • Hong Kong to Los Angeles
  • Hong Kong to San Francisco
  • Seoul Incheon to Los Angeles
  • Shanghai to Los Angeles
  • Taipei to Chicago
  • Taipei to Houston
  • Taipei to Los Angeles
  • Taipei to Seattle

Those are just the business class city pairs available to & from the US, though there are plenty of economy redemptions to & from the US, as well as business class redemptions in other markets.

LifeMiles offering a 140% bonus on purchased miles

Not only can you get a discount when redeeming LifeMiles, but you can also get a great discount when buying LifeMiles.

As I wrote about yesterday, at the moment LifeMiles is offering a special increased bonus on purchased LifeMiles for readers of OMAAT. You can buy LifeMiles with up to a 140% bonus, which is a cost of just 1.375 cents per mile.

Here’s what the bonus chart looks like for OMAAT readers who register:

LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spend, which I almost view as a further discount on purchased LifeMiles. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airfare spend:

CardPoints earned on airfare spend
The Platinum Card® from American Express5x Membership Rewards points per dollar spent
Citi Prestige Card5x ThankYou points per dollar spent
American Express® Gold Card3x Membership Rewards points per dollar spent
Chase Sapphire Reserve®3x Ultimate Rewards points per dollar spent
Citi Premier℠ Card3x ThankYou points per dollar spent
Chase Sapphire Preferred® Card2x Ultimate Rewards points per dollar spent

So if you pay with The Platinum Card® from American Express then you earn 5x points. I value those points at 1.7 cents each, so to me that’s the equivalent of a further 8.5% return. That means that the real cost of each mile goes down from 1.375 cents to 1.26 cents, which is an even better value (this isn’t cash in your pocket, but rather points in your “pocket” based on my valuation).

Bottom line

Not only is LifeMiles offering up to a 140% bonus on purchased miles, but you can also receive discounts on select redemptions. In some cases business class redemptions between the US and Asia will cost you just 64,000 miles one-way, which is an excellent deal.

Hopefully lots of you can take advantage of both the award sale and the sale on purchased miles, since you can combine the two for some great values!

Regarding Comments: The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Regarding Comments: The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.


  1. @ Ben — You should point out that awards have become practically unbookable through the piece of garbage LifeMiles website before you promote this ripoff.

  2. @Lucky — Where’s the best place to find sale prices for other markets? Trial & error or is it posted somewhere?


  3. Looks like the link for the eligible markets isn’t working. Says the page doesn’t exist.

  4. Never bought LifeMiles and never will. Garbage website, call center agents are useless, and limited star alliance flight availability. Avianca is on the verge of bankruptcy. Caveat emptor.

  5. @Lucky, I take your statement that LifeMiles is a “most useful” program at face value. Evidently it works for you. My problem is availability. I almost never find a seat for a flight I want, even when United and Aeroplan both show it. Perhaps it would be helpful for one of your team to post a “Top Ten Uses of LifeMiles that Actually Are Available” guide. Maybe it’s just that seats for my particular needs are always unavailable, while your flight patterns are within the parameters where they really offer seats. It would be helpful to see that sorted out, because I find the program super frustrating.

  6. I’ve purchased LifeMiles through these promotions twice and redeemed them for 2 business class trips to Europe and Singapore, respectively. It’s not always an easy process and availability is limited, however if you’re planning far in advance you can definitely find seats. Having said that, recent (this year) great seat sales by TAP, Qatar, Turkish and Air China make this exercise less lucrative.

  7. I have also used Lifemiles successfully
    Most recently YVR to SYD direct in J
    SYD-ICN (in J) -LAX (in F)

    However it takes a LOT of leg work

    Most important:
    Only search for one way tickets.

    It’s almost impossible to book round trip business class international awards on Lifemiles.

    It is also nearly impossible to find awards out of cities that aren’t either United hubs OR direct flights for International *A carriers.

    Very difficult to get from Chicago either.

    So you’ll probably need to position if you aren’t on the coast or a United hub

  8. Lucky, if you can find other discounted city pairs in Asia and Europe, please post them too…unable to find it from the libnk you posted.

  9. I have also used Lifemiles successfully, multiple times. Yes its the not best website and when I called them about a problem it took a few calls. However, there is still great value in Lifemiles. In the event they fold, hopefully they get absorbed by United.

  10. With all the news about Avianca’s financial situation, what are the chances that they go bust? And if they did go bust after you booked a ticket but before you flew, would United or EVA (for example) still honor the ticket?

  11. I disagree with all the trashtalk about LifeMiles Call Centre. I’ve found that they have strong accents when speaking English (I’m unilingual, unlike them) and I must listen carefully, but on the merits they come through, with good results and correct info. I nearly always have to call because like so many others, they don’t give you the operating carrier’s PNR when issuing a booking.

    @James Once ticketed, you’re safe if the operating carrier flies.

    @Gene Great hyperbole, nice tight prose. Sorry you had bad times. I’ve booked EVA J through Lifemiles’ website and had trouble with some credit cards, but not other cards. Once paid, I sometimes waited days before calling (successfully and productively) to confirm booking and obtain operating carrier’s PNR. I’ve sent others on flights I booked with my LM, with no issues. So yeah, some minor inconveniences but no apocalyptic crises, so YMMV I guess.

    @DaveS My $0.02 I’ve had good luck booking EVA J close-in YYZ-TPE or BKK or HKT. Also LM is very good value for flying TG within Thailand. I don’t know about longtime advance booking, which I don’t typically want.

    @JRMW Interesting your advice to book oneways. I always book oneways close-in so I’ve never tried roundtrips. Perhaps that’s why I have typically had acceptable experiences.

  12. I’ve had great experiences with Lifemiles too, once I got the hang of the website. Also, for those who are worrying about imminent bankruptcy, I doubt that Avianca will go bankrupt. The worst case scenario that I foresee is that the Colombian government will have to bail them out. But the government wouldn’t let the airline fail, it is too important for the country. Sort of like Italy and South Africa bailing out Alitalia and South African respectively.

  13. Thanks Ben,

    I just booked 2 F tickets to NRT from IAH on NH and 2 return J class from TPE to IAH on BR for about $3600 all in. This was a fantastic, as the retail for such tickets was in excess of 20K. All done on the website with no problems

  14. On the Spanish version of the page click “Ver aqui” to see the routes.

    And folks, we don’t have to complain every time a LifeMiles post goes up. Yes, it can be tricky, but it’s also cheaper. You get what you pay for! I’ve had fine experiences as well, knowing up front that I have to put my time in.

  15. Lifemiles is very good for First class tickets… for business it depends on the route you take..many routes are not good. Most of them. Econony no way!

    And the site is a disasster..but the big problem starts when you have any change done by the airlines, any phone contact is incredible anoying.

    I was always posting how good lifemiles was…until now…i understand why many people are angry with this new site and everything related with lifemiles.

    Good luck but next time i won’t buy…

  16. @ Ben — I’ve been looking more at using my LifeMiles the last few days given the possibility of LifeMiles going under along with Avianca. You really should reconsider pushing LifeMiles on your readers, or at least explain clearly that you have a financial interest in encouraging people to buy them. If the program fails, you will have a lot of angry readers.

  17. @Ben

    Perhaps a topic for a separate article, but what are your thoughts on the validity of an air itinerary booked with miles or points of a now defunct program? Let’s assume that the itinerary was ticketed prior to the issuing airline going bust or the program closing and that the operating airline is still in business.

    I am making no insinuations about the health or future of the LifeMiles program.

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