LifeMiles’ Star Alliance Award Sale (Including For First Class)

Filed Under: AviancaTaca, Award Sweet Spots
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LifeMiles is one of the most useful frequent flyer programs out there, in my opinion, given that they frequently sell miles at a discount, and have great award redemption rates. So they’re often my go-to program for booking premium cabin Star Alliance awards.

At the moment LifeMiles is offering a discount on award redemptions in select markets when traveling on Star Alliance partners. This is noteworthy because LifeMiles is one of the few programs to offer discounted award redemptions on partner airlines, as that’s otherwise quite rare.

LifeMiles Star Alliance Award Sale

At the moment LifeMiles is running a sale on award redemptions, where they’re offering up to 33% off select redemptions.

This promotion is valid for redemptions between February 11 and March 12, 2020, though it’s fine if you actually travel on subsequent dates (all that matters is that you book by then).

The discount is valid for travel between specific city pairs, and you can find all the eligible markets at this link. There are all kinds of city pairs, in economy, business class, and first class.

I think it’s important to note that many of these discounts are for travel to & from Asia. Obviously with the current coronavirus situation many people aren’t looking to travel to some parts of Asia. This isn’t LifeMiles trying to convince you to go there, but rather whenever they offer these award sales there’s a heavy focus on Asia.

Therefore, perhaps this sale is less useful than other pre-coronavirus sales.

Just to give some examples, below are some routes from the US that are on sale in business class:

  • Chicago to Taipei in business class for 60,000 miles
  • Houston to Taipei in business class for 60,000 miles
  • Los Angeles to Hong Kong in business class for 60,000 miles
  • Los Angeles to Seoul Incheon in business class for 60,000 miles
  • Los Angeles to Taipei in business class for 60,000 miles

Redeem for EVA Air business class at a discount

Those are just some of the city pairs that are available, though there are plenty of others.

Buy LifeMiles With 140% Bonus

Not only can you get a discount when redeeming LifeMiles, but you can also get a great discount when buying LifeMiles.

At the moment LifeMiles is offering a 140% bonus on purchased miles through OMAAT, which is a great deal. If you max out the bonus you can purchase miles for as little as 1.375 cents each (and potentially even less, factoring in credit card rewards).

To take advantage of it you need to register for the 140% bonus promotion, and then you should immediately see the increased bonus when you try to buy LifeMiles. Make sure you see the correct bonus when you go to buy miles.

LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spending, which I almost view as a further discount on purchased LifeMiles. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airfare spending:

CardPoints earned on airfare spend
The Platinum Card® from American Express5x Membership Rewards points per dollar spent
Citi Prestige Card5x ThankYou points per dollar spent
American Express® Gold Card3x Membership Rewards points per dollar spent
American Express® Green Card3x Membership Rewards points per dollar spent
Chase Sapphire Reserve®3x Ultimate Rewards points per dollar spent
Citi Premier℠ Card3x ThankYou points per dollar spent
Chase Sapphire Preferred® Card2x Ultimate Rewards points per dollar spent

If you pay with The Platinum Card® from American Express then you earn 5x points. I value those points at 1.7 cents each, so to me that’s the equivalent of a further 8.5% return.

That means that the real cost of each mile goes down from 1.375 cents to 1.26 cents, which is an even better value (this isn’t cash in your pocket, but rather points in your “pocket” based on my valuation).

Keep in mind there are numerous ways to earn LifeMiles through credit cards as well, both by transferring points from flexible rewards programs, or via the Avianca LifeMiles credit cards.

Star Alliance Award Sale Summary

Not only is LifeMiles offering a 140% bonus on purchased miles, but you can also receive discounts on select redemptions.

LifeMiles offers these discounted redemptions every couple of months, and there is a heavy focus on Asia flights. Given the coronavirus situation at the moment, understandably this may be less tempting than in the past.

However, if Asia is in your travel plans, you might as well save.

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  1. I feel anytime you post one of these ads you should at least take a moment to look at and report availability.

  2. Does anyone have a direct number in the U.S. (1-800 or otherwise) for LifeMiles? Called last night in hopes of making a complicated two-stop booking not showing up in their search engine (but widely available, per UA), followed their phone prompts, yet still reached the general reservation desk. Two CS agents said they were transferring me to the LM service line, yet each time I ended up back at the main desk. I just hung up.

  3. it looks they are desperate..all flights are to the Far East – as we all know – there is no demand whatsoever

  4. @LMstinks

    To book complicated itineraries, there’s a guide on FT on how to approach this. It requires contacting LM through email with screenshots of the availability, and they they will call you back.

  5. @Veld – Thanks. I’m quickly learning that the less amount of time spent on the phone with LM, the better. I will search for this email address on FT…

  6. I notice the LM promotion page features an unmistakable London background; iconic Big Ben/ Westminster Bridge/ Houses of Parliament.
    Yet all their promotions are a world away from Little Britain!

  7. To answer the above question, if you don’t find the itinerary on the website neither can the customer service representatives. Finding option on the award engines of other loyalty programs is of zero value.

  8. weird, i registered the 140% omaat promo

    but when trying to buy the miles it’s not 140% yet. Wait for a while or log-off and re log-in didnt help. Try to registered again it said i already register this promo. O-o

  9. Lucky (or anyone),

    I booked a ticket using LIfeMiles from LAX to Belgrade and with this corona scare I had to cancel my ticket as my company couldn’t have employees possibly stuck in Europe. I was shocked to see that they wanted to charge $200 to redeposit the miles.

    Does anyone know if they have updated their policy/redeposit fee in light of these corona virus cancellations and restrictions in flights? The only only non fee option was to opt to cancel the ticket and they said I’d have one year to fly that same route. But I don’t even know if I will go back as it was a conference and not sure I will be back.

    Thanks in advance.

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