SWISS 777 First Class: A Wonderful Experience

Hello from Zurich, as I just flew SWISS’ Boeing 777-300ER first class on the 8hr20min overnight flight from Miami to Zurich, and am now enjoying the SWISS First Class Lounge. This was my first time flying SWISS first class in over seven years. As I explained in a previous post, I redeemed points for a business class ticket, and then upgraded with cash.

While I’ll have a full trip report soon, in this post I wanted to share my initial impressions. I recently reviewed SWISS’ A330 business class, and didn’t have very nice things to say, as it almost seems like SWISS isn’t trying in that cabin.

I’m happy to report that first class is a very different experience. SWISS offers spacious first class suites, extensive amenities, and tasty food and drinks. It’s time for me to adjust my first class airline rankings a bit, as I do think SWISS first class is a cut above Lufthansa first class (though from an aircraft perspective, I do love flying the A380 and 747-8 on Lufthansa).

SWISS’ 777 first class seats are comfortable

SWISS Boeing 777s have eight first class suites, in a 1-2-1 configuration.

SWISS 777 first class cabin

Even though this product isn’t cutting-edge at this point, SWISS offers a functional, comfortable, and elegant seat, which is significantly more private and spacious than what you’ll find on Lufthansa.

SWISS 777 first class seat
SWISS 777 first class seat
SWISS 777 first class seat

The seat has a large tray table, plus an ottoman, so that you can dine face-to-face with a travel companion, if you’d like.

The SWISS first class seat also has a door… sort of. The setup is almost humorously practical, as there’s a shield that extends from the side of the seat, and then there’s a wardrobe that you can just pull out to create a door. Hah.

SWISS 777 first class seat “door”

Most importantly, the seat is comfortable as a bed. It’s wide, it’s private, and the bedding is excellent. I just wish SWISS had individual air nozzles, but then again, that’s an issue on most non-US airlines.

SWISS 777 first class bed

SWISS’ first class entertainment & Wi-Fi is solid

SWISS by no means has the world’s best inflight entertainment, but the system on the 777 is way better than what you’ll find on the A330. Not only is the system more modern and easier to use, but the selection is also more extensive. For example, I counted 235 movies, plus a variety of TV shows, audio, and more.

SWISS 777 first class entertainment system

Of course I also loved the map feature, which could be customized, either to cycle views, or to keep one specific view of the flight’s progress.

SWISS 777 first class entertainment system

Lastly, while SWISS’ inflight Wi-Fi is ordinarily pretty pricey, first class passengers get free Wi-Fi passes with no data caps, so that’s nice.

SWISS first class free Wi-Fi voucher

So between the entertainment selection and the Wi-Fi, I had no issues staying entertained on the flight.

SWISS’ first class food & drinks are tasty

SWISS’ first class meal service is very different than Lufthansa’s, and I’d argue that on balance, it’s superior.

Lufthansa’s advantage is that it serves caviar in first class on every flight, which is something that many people appreciate. However, other than that, I found the quality and presentation of SWISS’ first class food to be better.

For example, SWISS serves an amuse bouche on the ground, with the pre-departure drink. In this case, that was a carrot panna cotta. For those curious, the champagne on offer was Pommery Cuvee Louise Millesime 2006, which I enjoyed.

SWISS first class amuse bouche

After takeoff, the airline has a variety of starters to choose from, and I selected the balik salmon (a staple of SWISS first class), plus yuzu marinated shrimp and scallop with cucumber and pear. That was accompanied by a bread basket, plus olive oil, butter, and some pretty huge salt and pepper shakers.

SWISS first class appetizer

This was followed by the option of a salad or soup, and I selected the tomato tortilla soup, which had a nice kick to it.

SWISS first class soup

For my main course, I had the salmon with vegetable salsa, couscous, sautéed spinach, and leek. The menu didn’t make reference to it, but there was also a huge slab of butter on top of the salmon… heh. While I moved the butter to the side, this was probably the best salmon dish I’ve ever had on a plane (and it can be hard to make airplane salmon stand out, in my opinion).

SWISS first class main course

As you’d expect for an airline from Switzerland, SWISS has a great cheese selection, which I had to indulge in. I loved the presentation as well.

SWISS first class cheese course

There was also quite a chocolate selection, another staple of the SWISS experience (that I had to say no to, as I can’t eat everything).

SWISS first class chocolates

Last but not least, for dessert I selected the tiramisu.

SWISS first class dessert

It’s also worth noting that SWISS often has special dishes onboard, for a limited time. For example, in the coming weeks there will be an onboard caviar tasting. For that matter, there was the option to have fondue on my flight, though the flight attendant warned me that it was “a Florida take” on fondue, so I gave that a pass (I was picturing melted Kraft cheese singles with some Goya products in there).

SWISS’ first class amenities are solid

When I flew SWISS business class, I was disappointed by just how cheap and lacking the amenities were. By comparison, SWISS has competitive amenities in first class.

The first class amenity kit was well stocked, with all the essentials, plus some cute additions, like Ricola, as well as some skincare products from Soeder.

SWISS first class amenity kiy

There were also comfortable pajamas, which I took with me, and will definitely be wearing at home.

SWISS first class pajamas

Then there were also sturdy slippers.

SWISS first class slippers

SWISS’ first class service is good… in a Swiss way

Let me just say that based on my experience over the years, service on SWISS can be a mixed bag. I don’t find service on SWISS to be as consistent in premium cabins as on Lufthansa, though perhaps that’s my bias showing, given my German roots, and that I have an appreciation for German service (despite sort of having a language in common, Switzerland and Germany are very different in that way).

There were two flight attendants working first class on this flight, and they were seasoned professionals, though perhaps not overly warm or engaging, which I’m totally fine with.

Most importantly, I was impressed by their efficiency and attentiveness, especially on an overnight flight. For example, I was served my first course just 25 minutes after takeoff, so that’s some impressive speed. It was definitely one of the better SWISS crews I’ve had.

Bottom line

I just had the chance to fly SWISS’ 777 first class across the Atlantic. After my recent SWISS business class flight, I was really managing my expectations, but ended up being pleasantly surprised. While SWISS doesn’t seem to invest much in its business class soft product, the carrier has a great first class, with comfortable seats, free Wi-Fi, good food and drinks, and a very comfortable bed.

I think I prefer SWISS first class to Lufthansa first class. However, I don’t prefer the inability to redeem miles for the product, so I think in the future I’ll still stick to Lufthansa first class. 😉

What’s your take on SWISS’ Boeing 777 first class?

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Charlie Guest

I just completed my first Swiss first flight, and I thought it was 10/10. I paid 62,500 Lifemiles for SFO-ZRH and paid $1920 at check in to upgrade. It's more than I wanted to spend but $2000 was my limit, and I consider it a bucket list item. I got an escort from the Polaris lounge to the gate, which was not needed but a nice touch considering the lack of other services departing from a US airport. The seat is massive and the most comfortable aircraft seat I have been on. Both F flight attendants as well as the purser came by to greet me and wish me a nice flight. I'm not usually chatty but they were very personable and nice to talk to. They asked me if Zurich was my final destination and the First services available on landing. We chatted about skiing, which is why I came to Switzerland. Meal service started promptly 25 minutes after takeoff and concluded 87 minutes after - I timed both. Even thought the flight was 10.5 hours, I appreciate a quick meal service that doesn't take 2-3 hours (ahem, BA). The food was wonderful, but I wouldn't say the best I've ever had. I'd say it's on pay with JAL or ANA business. For starters, I ordered the raw salmon, scallop, and parsnip puree. For the main, I had the beef. The main FA came around and offered everyone extra vegetables that were not on the menu, and she came back to give me more when I told her beets were my favorite. I had both the cheese course and dessert, where I chose cinnamon ice cream with ginger and plum. I was in the window seat (1K) and the seat across the aisle was empty, so she asked me if it was okay if she made my bed over there. Of course it's okay! I had one of the best sleeps ever on a plane and slept solid for 6 hours. I'm a side sleeper, so having a wide bed was one of the main reasons I decided to upgrade. For breakfast / lunch, they said I could order anything from today's menu or last night's, and the second FDA put together a very nice brunch. Same with dinner, the tray table, place setting, and presentation were all done to perfection. Upon landing, the two FAs and purser again came by to thank me, and they gave me a full box of pralines to thank me for flying with them. It was such a nice touch as I told them Swiss chocolate is my favorite. The car transfer and private passport control were a nice touch, as someone near the baggage belt taking first class/HON luggage off the belt and onto a separate cart. This was definitely one of the best flights of my life, especially for the things I look for in a good flight: simple no frills, fast service, bed and sleep. For reference, the only other true F I have flown is AA 777 and Korean 747. Seat: 10/10 Food: 10/10 IFE: 7/10 (excellent large screen, but very outdated offerings) Service: 10/10

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Nagina Bibi Guest

Great review! HOWEVER: if you are in First on the Swiss A330s which ply the ZRH-JFK and GVA-JFK routes you will have a VERY different seat. Totally unacceptable for a First Class experience. It seems this will be changing in the next year or two, but flyers beware in the meantime. The 777 is MILES (pun intended) ahead of the 330.

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Jacques Portgieter Guest

I am happy for you to have this experience. I do wish sometimes you would order something other than fish on these reviews, just for us avid readers to see how they do other meat dishes in the most premium of cabins. I understand your stance against eating pork, however there are many other interesting opportunities to delve into some of the other things on the menus. In South Africa we don't eat much fish lol ;)

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John Guest

Flying SWISS first out of ORD recently and when placing my dinner order, I said something like “of course I will have the cheese course as this is Swiss”. The flight attendant looked at me and after an uncomfortable silence said “sir, I must tell you, this cheese, it is from… Wisconsin.” The way she said it was just absolutely perfect. I passed.

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AndMilesToGoBeforeISleep New Member

It seems like it's a (bad) strategic decision to not enhance business class in order to promote their first class. They are afraid of cannibalising their first class, but the outcome will be people choosing other airlines.

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