When you look at most KLM planes, you’ll see the name “KLM Royal Dutch Airlines” written near the front of the aircraft, and the word “KLM” written on the tail, with a crown above it. However, did you know that some KLM Boeing 777 aircraft have a different livery, which reads “KLM Asia,” and has no crown, and no “Royal Dutch Airlines” branding?
I wrote about this a few years ago, but I think it’s an interesting topic that’s worth revisiting, as it’s something I get asked about with some frequency (in this case, a friend messages me a picture of such a plane last week, and wondered what the backstory is).
In this post:
The interesting history of KLM Asia
Long story short, the reason that some KLM aircraft have KLM Asia branding involves the decades-long dispute between the Republic of China (Taiwan) and the People’s Republic of China (mainland China). KLM Asia was formed in 1995 as a wholly owned subsidiary of KLM, registered in Taiwan.
At the time, the People’s Republic of China imposed major sanctions against countries that recognized Taiwan. Among those was that airlines that flew to Taiwan couldn’t also serve mainland China, in addition to flights to Taiwan needing to avoid mainland China’s airspace.
However, the country allowed a loophole, whereby airlines could set up wholly owned subsidiaries that they’d use for flying to Taiwan, as long as those same aircraft didn’t also fly to mainland China. So that’s exactly what KLM did, by setting up KLM Asia — those KLM Asia planes could be used to fly to Taiwan and any destination other than mainland China, while the “regular” KLM planes could fly to mainland China.
From a passenger experience standpoint, these planes were always identical to other KLM aircraft, as they had the same seats, service, crews, etc. The difference was purely a technicality.
KLM wasn’t the only airline to do this at the time, as carriers like Air France and Swissair also set up subsidiaries. However, those subsidiaries aren’t maintained anymore, either because the airlines no longer fly to Taiwan, or because they’re no longer in business. KLM is the only European airline to still have such a subsidiary.
Is KLM Asia still needed nowadays?
While in many ways tension between the Republic of China and the People’s Republic of China is as high as ever, in terms of aviation, we’ve seen many restrictions lifted. Nowadays airlines can fly between Taiwan and mainland China without issue, so airlines don’t actually need to maintain subsidiaries anymore in order to serve both mainland China and Taiwan.
Nonetheless, I believe KLM currently has nine Boeing 777s that have the KLM Asia branding, and you’ll find them operating routes globally. Nowadays, KLM operates 4-5x weekly flights between Amsterdam and Taipei, which is the extent of the carrier’s service to Taiwan.
Frankly I’m not sure why KLM maintains its KLM Asia subsidiary nowadays, since it doesn’t serve much purpose anymore. Is it maintained because it would take more effort to get rid of it? Is it maintained to reflect the carrier’s large network to Asia? Is it maintained in the event that similar restrictions are introduced in the future? I always like think that OMAAT readers collectively know just about everything, so I’m curious if anyone has any insights on that.
Bottom line
KLM has several long haul aircraft with KLM Asia branding. This started in the 1990s, when KLM set up a subsidiary in Taiwan, as the People’s Republic of China banned airlines that also served the Republic of China. The easy workaround was to set up a subsidiary used for Taiwan flights, while serving mainland China with “mainline” aircraft.
While those restrictions are no longer in place, KLM continues with the KLM Asia on some 777s. Those planes fly globally, and are just like other KLM aircraft in every way, from the interiors, to the crews, to the service.
Have you flown on one of these KLM Asia aircraft?
I was on my way through Mexico City last Sunday and did notice from window of the Hilton Hotel at the airport a KLM 777 getting ready for its evening departure to AMS. I noticed the KLM Asia livery and was curious about it and now I know so. Nice timing on this piece.
I flew it in 2024, incinerated the last of my VS points that I had originally accumulated for ANA business/first trips.. and I panicked when VS went SkyTeam.
Flew business LHR->AMS->TPE. Was a fascinating flight in that the aircraft was scheduled to continue to MNL, I believe. Most of the cabin was headed to the onward destination.
SWISSAIR is called SWISS INTERNATIONAL AIR LINES or SWISS.
The old Swissair went bankrupt in 2002.
The KLM Asia livery is slowly being phased out. Quite some Boeing 777’s have been repainted to the regular livery already. And as KLM operates mostly Boeing 787-9 on this AMS-TPE route, there are now several 787-9’s with a “KLM without a crown” livery. Also no “Royal Dutch Airlines” on the livery for these aircraft. E.g search for PH-BHD or BHG. These are the replacement for KLM Asia. Apparently as it would be less confusing...
The KLM Asia livery is slowly being phased out. Quite some Boeing 777’s have been repainted to the regular livery already. And as KLM operates mostly Boeing 787-9 on this AMS-TPE route, there are now several 787-9’s with a “KLM without a crown” livery. Also no “Royal Dutch Airlines” on the livery for these aircraft. E.g search for PH-BHD or BHG. These are the replacement for KLM Asia. Apparently as it would be less confusing for customers as they also fly on other non-Asian routes.
Delta (my Delta) flies to both Taiwan and China.
Your Delta?
Once I took Paramaribo-Amsterdam flight on a KLM Asia and seen another time a KLM Asia on the tarmac at Paramaribo. also sighted in BKK.
I used to like Japan Asia Airways which was JAL's Taiwan version. They had DC-8's long after they were gone from JAL.
@Ben, you mentioned, "KLM Asia was formed in 1995 as a wholly owned subsidiary of KLM, registered in Taiwan." I can't attest what happened in 1995, but as of now, I can't find "KLM Asia" in Republic of China (Taiwan)'s company registry, only "KLM ROYAL DUTCH AIRLINES TAIWAN BRANCH," which was registered in 1986 (or the 75th year of the Republic, see https://findbiz.nat.gov.tw/fts/company/22000291). I know Wikipedia says KLM Asia was registered in 1995 in Taiwan,...
@Ben, you mentioned, "KLM Asia was formed in 1995 as a wholly owned subsidiary of KLM, registered in Taiwan." I can't attest what happened in 1995, but as of now, I can't find "KLM Asia" in Republic of China (Taiwan)'s company registry, only "KLM ROYAL DUTCH AIRLINES TAIWAN BRANCH," which was registered in 1986 (or the 75th year of the Republic, see https://findbiz.nat.gov.tw/fts/company/22000291). I know Wikipedia says KLM Asia was registered in 1995 in Taiwan, but I don't know if the sources it cites is accurate. I also doubt the ROC would allow foreign companies to register airlines in Taiwan. Even if that was the case in 1995, the company registration was long gone.
Wikipedia is wacky. Anyone can write anything. Sometimes you can force it to stay. They have their own amateurish lingo, like socks, edit, block, ban, WP:V, WP:FUCK, WP:RS, etc.
Ben, some things need correction. The article reads "At the time, the People’s Republic of China imposed major sanctions against countries that recognized Taiwan. Among those was that airlines that flew to Taiwan couldn’t also serve mainland China..."
This is incorrect, China is worse. Despite most countries bowing to pressure and recognizing China as well as breaking diplomatic relations with Taiwan, China is not satisfied. Flag carriers are prohibited from flying to Taiwan or they...
Ben, some things need correction. The article reads "At the time, the People’s Republic of China imposed major sanctions against countries that recognized Taiwan. Among those was that airlines that flew to Taiwan couldn’t also serve mainland China..."
This is incorrect, China is worse. Despite most countries bowing to pressure and recognizing China as well as breaking diplomatic relations with Taiwan, China is not satisfied. Flag carriers are prohibited from flying to Taiwan or they will be punished. That's the reason for KLM Asia, British Asia Airways, Air France Asie, etc. Furthermore, symbols that look like national symbols are banned, such as the KLM crown, Air France French like flag, so the red stripe was changed to blue.
It doesn't stop. China threatened to ban hotel chains and airlines unless they changed website drop down menus from Taipei, Taiwan to Taipei, Province of China. Most caved in. American companies complained to Trump and he made threats against China. China then partly backed down. There was a compromise. That is why United's website booking engine lists Paris, France and Tokyo, Japan, but simply Taipei.
As long as they're handing out Delft Blue Houses in J, call it whatever you guys want. *wink*
1990, sounds like you have corrupt Trump like behavior haha
Some have called me a 'one-trick-pony,' but, regulars know that I have many little horsies. EU261 is my favorite. Delft Blue Houses are another. Roasting BILT, Erdogan, and a few others, is also. If you think those 'hot-takes' and mere preferences are 'Trumpian,' I seriously wonder, where've you even been the past decade, buddy? If you were Col. Sanders, instead of Saunders, I'd say, your analysis is finger-lickin' bad.
They should retire it alongside the 777-200s that they plan to retire
Is the Port of Kaohsiung not supported by International flights on Taiwan?
KHH certainly has flights from foreign carriers.
Both times I ever flew KLM were on KLM Asia Aircraft. The first was from Amsterdam to New York in 2009 aboard KLM Asia Boeing 777-200 registered PH-BQE (Epidaurus) and the second was also Amsterdam to New York in 2016 aboard another KLM Asia 777-200 registered PH-BQF (Ferrara City). There's no crown above KLM on the tail, there's no Dutch and European Union flag painted on the aircraft, and instead of "Royal Dutch Airlines" on...
Both times I ever flew KLM were on KLM Asia Aircraft. The first was from Amsterdam to New York in 2009 aboard KLM Asia Boeing 777-200 registered PH-BQE (Epidaurus) and the second was also Amsterdam to New York in 2016 aboard another KLM Asia 777-200 registered PH-BQF (Ferrara City). There's no crown above KLM on the tail, there's no Dutch and European Union flag painted on the aircraft, and instead of "Royal Dutch Airlines" on the side of the airplane, it says "荷蘭亞洲航空公司" (Netherlands Asia Aviation Company).
It could be possible that the planes were never repainted but the subsidiary does not exist or is not in use anymore.
That is interesting! I'm flying AMS - TPE (burning the last of my VS points that I hoarded naively thinking ANA redemptions were going to be a good deal forever) this Thursday.
Solved my confusion before it happened!
What's even more interesting about most operations into TPE/Taiwan by foreign carriers (even Taiwanese carriers) is the need to "touch" Hong Kong on the way in/out if the flight path will cross over Mainland China. Take a look at KLM's and others' routes when they need to use Mainland Chinese airspace; it was exit/enter the Mainland by crossing over Hong Kong territory.
This is only tangentially related, but something I've found odd is that Star Alliance Carrier EVA Air doesn't fly to the largest Star Alliance hub in Europe, Frankfurt, while Skyteam member China Airlines does. Conversely, China Airlines doesn't fly to Skyteam's biggest Europe hub, CDG, but EVA Air does. Anyone know what the story there is?
Perhaps they feel there isn't enough Taiwan traffic to support two alliance partners flying to a hub. In that case, it kinda sorta makes sense. AF can haul the Paris and connecting traffic, while CI can poach the O&D traffic to Frankfurt. Same story with LH and BR regarding CDG.
From my limited understanding, there are restrictions in place as only one Taiwanese airline is allowed to operate between many EU countries and Taipei (with the exception of Vienna). Perhaps CI's service to FRA and BR's service to CDG predates the airlines joining their respective alliance?
Don't both of them fly to Italy?
The number of allowed flights between Taiwan and Germany is limited by a bilateral agreement between the two sides.
For a long time, the limit was 7 weekly flights from carriers of each side, which were fully blocked on the Taiwanese side by China Airlines (daily flights to Frankfurt). That's the reason why EVA Air for a very long time couldn't offer any flights to Germany, even though they wanted.
A few years ago...
The number of allowed flights between Taiwan and Germany is limited by a bilateral agreement between the two sides.
For a long time, the limit was 7 weekly flights from carriers of each side, which were fully blocked on the Taiwanese side by China Airlines (daily flights to Frankfurt). That's the reason why EVA Air for a very long time couldn't offer any flights to Germany, even though they wanted.
A few years ago (I think just before Covid), the agreement was updated and now allows 11 weekly flights (talking about passenger flights, cargo is separate). That's how EVA Air got the 4 weekly flights to Munich.
I guess they chose Munich because they don't run directly against China Airlines, and it's also a Lufthansa hub with great connectivity (they don't really need much of the remaining Star Alliance connectivity from Frankfurt).
Oh and talking about Paris, if I'm not mistaken, it is pretty much the same situation like it was in Germany. EVA Air already serves the maximum allowed flights between France and Taiwan, so there's nothing left for China Airlines.
For some time, they got around it by having Air France operating a flight on a codeshare with CI, but that didn't last for very long.
ARIES and Gerwanese are spot on!
Also worth noting that LH doesn't collaborate that closely with BR even at MUC. They interline but there isn't any codesharing, with LH clearly preferencing their joint venture partners like NH and TG...so BR might not be missing out on that much by not flying to FRA anyway. Meanwhile, CI also interlines with LH and DE at FRA.
Anyhow, there's plenty of connecting service (at least, before the Iran War) from EK, TK, EY,...
Also worth noting that LH doesn't collaborate that closely with BR even at MUC. They interline but there isn't any codesharing, with LH clearly preferencing their joint venture partners like NH and TG...so BR might not be missing out on that much by not flying to FRA anyway. Meanwhile, CI also interlines with LH and DE at FRA.
Anyhow, there's plenty of connecting service (at least, before the Iran War) from EK, TK, EY, KL, CX, TG, Mainland Chinese carriers, etc. between other European cities and Taiwan, so CI and BR probably don't feel a need to compete too hard for connecting traffic when there's a healthy O/D market willing to pay a premium to fly direct.
It seems like JAL (Japan Asia) and ANA (ANK) were the only Asian airlines to do this subsidiary thing to fly to both Taiwan and China. I think Korean Air, Malaysia Airlines, snd Singapore Airlines flew to both countries yet they didn’t have Taiwanese subsidiaries. I wonder why. Also, one of the former Asia subsidiaries not mentioned yet is Qantas with Australia Asia.
Korean and Taiwanese airlines all ceased service between Korea and Taiwan when ROK switched recognition from RoC to PRC in 1992. Korean Air began China service from 1994. Surprisingly, direct service between Korea and Taiwan by Korean and Taiwanese airlines were not resumed until 2004.
I have no idea about Malaysia / Singapore airlines.
@ A_Japanese, Ttue, if you wanted to fly from Seoul to Taipei the only airlines that served that route nonstop were Cathay Pacific and Thai Airways.
@Ben, you are also forgetting that Air France had Air France Asie (A340) and Qantas also had Qantas Asia Airways (747SP).
United and Northwest also served both PRC and the RoC. However, obviously not flag carriers so no issue.
BA used to have the same strategy - several planes were painted in British Asia Airways livery.
Yes! And they were always the cheapest ticket to Hong Kong from Taipei. Lots of foreigners working in Taiwan used BA for their visa runs back in the day before Taiwan started enforcing work permit laws.
Hah, I saw one such 777 at AMS just yesterday morning and wondered what it was all about! Thanks!
Really interesting blog! I’ve flown these planes but never knew the reason behind it… I thought it was just a marketing thing! Thanks for sharing Ben!
Not the only KLM 777 with a non-standard livery! There are also PH-BVA, with an orange front, and PH-BVD, in the SkyTeam livery. I’d know — I’ve flown the latter from Singapore to Denpasar!
I have always wondered why European airlines and Jal (which had a subsidiary called Japan Asia Airways) did or had to do that, as a fair few airlines like Singapore Airlines were actually flying to both countries at the time already
Bloody stupid political crap from politicians who have too much time on their hands! If I were the CEO of KLM, I would just stop flying to Taiwan and China if they insist on jerking the rest of the world around!
Taiwan had no desire for this nonsense. It was purely PRC and their desire to not acknowledge the reality that Taiwan is an independent country.
I remember once flying Japan Asia Airways, JAL's version of KLM Asia, from Hong Kong (Kai Tak Airport) to Delhi. At that time, CX didn't fly to Delhi for some reason, so we flew JAA.
More re-hashed old news! Like all the repeated trip-reports of the same airline, same seat and similar service. ZZZZzz. Maybe there aren't any new exciting aviation-related subjects anymore. Perhaps a change in the 'direction' of OMAAT??
Someone needs a new blog to read. There are so, so, so, so many out there. Perhaps a change in the blogs you read??
@ LD -- a) Not sure how it's re-hashed, as I've never covered it before, and I think many people find it interesting? b) I'm not sure how I keep reviewing the "same seat," as all my recent flight reviews have been on products I haven't reviewed before? c) Any tips for what direction you'd like the blog to take, if it's not flight reviews, covering news (as I do), and interesting historical stories (like this one)?
Perhaps LD needs to head off elsewhere!
I've been told by my family members working at KLM that it has to do with the crown in the logo and the airline having a "royal" predicate. Unlike other flag carriers that do not carry a government affiliated symbol.
In the Netherlands, the King is part of the Government (he heads it) and if his crown is flying to Taipei, it would mean that the Dutch Government supports an independent Taiwan and the PRC...
I've been told by my family members working at KLM that it has to do with the crown in the logo and the airline having a "royal" predicate. Unlike other flag carriers that do not carry a government affiliated symbol.
In the Netherlands, the King is part of the Government (he heads it) and if his crown is flying to Taipei, it would mean that the Dutch Government supports an independent Taiwan and the PRC would apparently take issue with this. I don't know whether this is KLM/the Netherlands being cautious or whether this is a PRC demand.
Really has to do with the Dutch monarch? Across the North Sea you have another monarch of 15 countries and he (and his mother) sort of recognizes both PRC and ROC.
It is. In the first instance KLM is the only European carrier operating to Taiwan. It also represents the crown by literally having one in its logo
Neither Virgin nor British Airways fly to Taiwan and do not feature a royal insignia in their logos.
KLM Asia was set up to allow them to fly to both China and TPE on the basis the crown was removed as it was seen as recognition...
It is. In the first instance KLM is the only European carrier operating to Taiwan. It also represents the crown by literally having one in its logo
Neither Virgin nor British Airways fly to Taiwan and do not feature a royal insignia in their logos.
KLM Asia was set up to allow them to fly to both China and TPE on the basis the crown was removed as it was seen as recognition by the government. In fact the KLM crown is also used by other Dutch companies, and isn’t exclusively used by the airline as it’s a sign of royal approval.
HkCaGu, in fact neither the UK, nor any other nation, nor any multilateral institution, recognizes both PRC and ROC. It would be an interesting thought experiment to speculate what might happen were a nation to unilaterally recognize both, but no one has actually done so.
hkCaGu,
Actually, British Airways also had a subsid, British Asia Airways. 744. Flew LHR-HKG-TPE.
If this was true, why would a Swiss or French airline need to do this? Neither of them are not a monarchy.
As someone already mentioned, JAL operated their subsidiary JAA to Taiwan in the past, but there was also Swissair Asia, British Asia Airways, Air France Asie and Australia Asia Airlines (and maybe a few other airlines?)
Oddly enough, neither Pan Am nor Northwest had to set up an "Asia" branded subsidiary to operate to Taiwan, after gaining rights to PRC. I wonder what the story is there?
@ ChuckMO -- Great question! Well, Pan Am went out of business before 1995, so that's why there was no Asia subsidiary, as it wasn't needed at the time. As far as Northwest goes, I'd be curious to know the answer as well. Any OMAAT readers have insights?
I googled and found interesting article on the development of US-China aviation relationship, since first signing bilateral aviation agreement in 1980. US designated PanAm and China designated CAAC (former national airline monopoly later transformed into Ai China, China Eastern and China Southern) as the operator.
According to that article, in 1981, PanAm began air service from New York to Beijing via Tokyo and CAAC began service from Beijing to SF and NY for CAAC (via...
I googled and found interesting article on the development of US-China aviation relationship, since first signing bilateral aviation agreement in 1980. US designated PanAm and China designated CAAC (former national airline monopoly later transformed into Ai China, China Eastern and China Southern) as the operator.
According to that article, in 1981, PanAm began air service from New York to Beijing via Tokyo and CAAC began service from Beijing to SF and NY for CAAC (via Anchorage?). At that time, PanAm did not serve to Taipei.
In 1983, PanAm began service to Taipei from Tokyo and furious China demanded US to change designated operator from PanAm to other airline which did not serve Taipei. US rejected the demand and threatened to revoke CAAC rights to fly to US, which was highly profitable at that time. China ultimately conceded and turned blind eyes to PanAm. Afterwards, Northwest also began service to Taiwan and China from Japan and Hong Kong (then British colony) but never sanctioned.
Surprisingly, direct service between US and China was not commenced until 1996, by Northwest Airlines from Detroit to Beijing.
@Ben: This "Asia" thing was from the 1970s and 1980s. Cross-strait relations warmed up starting in the late 1980s. KLM was a late comer--Japan Asia was created in 1975.
I used to fly on Continental Micronesia which also flew to some countries in Asia but cant remember if TPE was one of the destinations?
Yes, Continental Micronesia did fly to Taipei.
Probably similar to recent years Chinese authorities demanding airlines to label Taiwan as Taiwan, China, this did not affect US airlines as well. China simply does not have enough power to threaten US companies.
According to news in those days, PamAm exited Taipei in 1978 in expectation of new service to mainland China, but new service to China was loss-making and Tokyo-Taipei was expected to be highly profitable - so PanAm would lose nothing if they are kicked out of China. Also Reagan administration was hardline against China in 1983.
Not true.
United Airlines, Delta, Marriott, and others were threatened by the People's Republic of China even in recent years. That is why United's website lists omits the country for Taipei when booking a flight but has the city and country, like Paris, France, for other cities. It was a compromise after PRC demanded that Taipei, China be used. PRC might demand that UA use the designation "Washington DC China" someday!
US carriers were not...
Not true.
United Airlines, Delta, Marriott, and others were threatened by the People's Republic of China even in recent years. That is why United's website lists omits the country for Taipei when booking a flight but has the city and country, like Paris, France, for other cities. It was a compromise after PRC demanded that Taipei, China be used. PRC might demand that UA use the designation "Washington DC China" someday!
US carriers were not required to have subsidiaries in China because the airlines are not associated with the federal government.
PRC and America should recognize Taiwan's right to insist. We are not Hamas who refuse to acknowledge Israeli right to exist.
although the US supports Taiwan and has done so to an increasingly stronger degree recently, it does not officially recognize it.
Japan Asia Airways folded back to JAL. ANA stopped flying ANK to Taiwan.
Similarly, China said China Airlines couldn’t fly to Australia and Canada, hence the development of Mandarin Airlines which operated 747s to these routes.
China Airlines and Eva were also forced to remain in Haneda when Narita opened, because Chinese airlines didn’t want to operate in the same airport.
And China Airlines is still called "チャイナ エアライン" in Japan, transliterated from English, instead of being "directly" associated with "China" as in "Zhonghua".
I heard China airlines called 中華航空 in the past in Japan. But after tragic crash of China Airline flight 140 at Nagoya airport in 1994, they changed the name to チャイナエアライン as the image of 中華航空 was so tarnished in Japan.
It is an odd anomaly. I don't know if its also because they still use Taipei as a base, I note they do a lot of fifth-freedom routes and often swap the final destination, but Taipei is always the mid stopping point.