In early November it was announced that Icelandair intended to acquire WOW Air, as Icelandair entered into a share purchasing agreement to purchase all WOW Air shares. With this deal, WOW Air would receive a total of 5.4% of Icelandair Group’s shares…
While we've seen a massive amount of transatlantic growth lately, a lot have questioned the sustainability of it. For example: -- A few weeks ago we saw Primera Air liquidate from one day to the next -- Norwegian continues to lose money and says fares…
TSA Pre-Check is one of the innovations that has made the air travel experience in the US a bit more pleasant. Those eligible for Pre-Check enjoy expedited security screening, where they don't have to take off their shoes, or take their liquids out of…
If you're a regular reader here at OMAAT, you'll have noticed that we write about the two biggest airlines in Iceland, Icelandair and WOW Air, regularly. That is because, especially in the last 12 months, both airlines have dramatically increased their…
A few months ago, Ben wrote about how Icelandair was considering investing in struggling Portuguese airline Azores Airlines. For a country with a small population, Icelandair runs a sizeable operation and although they sometimes have poor fleet utilisation,…
While Icelandair and Azores Airlines are from very different islands in terms of climates, they operate similar business models. Both airlines offer passengers the opportunity to fly between North America and mainland Europe with a stop at their hub…
Icelandair just made an announcement that certainly bucks the industry trend. Generally we're seeing more and more airlines introduce premium economy. This is only natural as the size of economy seats continues to shrink, while the size of business class…
Icelandair is on a roll this week. Two days ago the airline announced their first new route of 2018, as they'll begin 3x weekly seasonal flights between Iceland and Kansas City as of May 2018. Then yesterday they announced that they'll offer 4x weekly…
Iceland’s two largest airlines — Icelandair and WOW Air — just can’t stop growing. They’ve been adding so many new flights to the US, using Iceland as a gateway between North America and mainland Europe. Icelandair announced several new destinations…
Iceland’s two largest airlines -- Icelandair and WOW Air -- just can’t stop growing. They've been adding so many new flights to the US, using Iceland as a gateway between North America and mainland Europe. Icelandair announced several new destinations…
Last month I flew Icelandair roundtrip from the US to Stockholm for an appearance on Sweden's biggest daytime talk show. Besides the fact that I went on TV for the second time, which made me feel too many things to describe (mainly just super thankful),…
It's amazing how much the airline industry has changed over the past few years. A few years back Icelandair was one of the more limited service airlines across the Atlantic, given that they don't offer free meals or alcoholic drinks in economy. However,…
Iceland's two largest airlines just can't stop growing. A bit over a week ago I wrote about how WOW Air is adding 3x weekly flights between Iceland and Dallas as of May 2018. Well, they're not alone. Icelandair will also be adding 4x weekly flights between…
Icelandair used to have a unique value proposition, as they transported passengers between the US and Western Europe via their hub in Iceland. Best of all, you can even plan a free stopover in Iceland when booking a roundtrip ticket, which is a great…
Cleveland is an airport that sort of got the short end of the stick when Continental and United merged, as it used to be a Continental hub, and up until 2009 even had nonstop service to London Heathrow. Unfortunately since then the airport hasn't had…
There's no denying that airlines -- or perhaps more accurately companies as a whole -- are working harder to appeal to LGBT consumers. This comes in many forms, some of which are quite subtle, and some of which are more obvious. For example, Air Canada…
JetBlue is my favorite US-based airline and Icelandair is one of my favorite transatlantic carriers. Both airlines operate out of beautiful terminals at their respective main hubs, and the latter has a fantastic business class lounge in Keflavik. The…
JetBlue has quite a few airline partners, most of which consist of interline and codeshare agreements, which allow you to seamlessly book travel and connect on two airlines. Notably, they partner with Emirates, Etihad, and Qatar, and don't participate…
Icelandair’s business model is based largely around connecting passengers between the US and mainland Europe, via the airline’s hub in Reykjavik. One of the cool programs Icelandair has in place is that they let you stop in Iceland for up to seven days…
The number of flights to/from Iceland the past few years has increased at an incredible pace, thanks to huge expansion from Icelandair and WOW Air. Both airlines operate similar business models, where they're using Iceland as a hub to connect passengers…
This flight is really interesting given its operating times. It takes off at 12:30am and lands at 5:15am, although the flight time is usually under two and a half hours. During summer, it can be light for the entire flight, which makes its “redeye” status…
