Some Hyatts Now Selling Hotel Rooms As Offices

Filed Under: Hotels, Hyatt

Here’s a concept that I’m interested to see evolve…

Hyatt selling hotel rooms as offices

The concept of hotels selling day rooms is nothing new. This is especially common at airport hotels, where some people may have a long connection and want to rest between flights.

However, it looks like some Hyatt properties are now marketing day rates differently. Some limited service Hyatt properties (including select Hyatt House and Hyatt Place locations) are now marketing day rooms as offices.

Take the Hyatt House Salt Lake City Downtown, which has $59 “Day Use Office” rates.

As you can see with the rate description, this includes a stay between 8AM and 5PM. You get free wifi, and presumably you can use the pool and gym, at least when they’re open (right now I know a lot of hotels have closed these facilities).

For those wondering about the loyalty implications, generally you don’t earn an elite qualifying night if you’re not staying overnight, so I wouldn’t expect this to be a good way to mattress run.

Could the hotel room office concept catch on?

Could the concept of hotel rooms being used as offices catch on? I’m conflicted, especially when comparing the current situation to a post-COVID-19 era.

My first two thoughts are:

  • I support this concept primarily because so many hotel brands have eliminated proper desks from rooms, and if the hotel room office trend catches on, maybe that could be reversed
  • From a hotel’s perspective this is almost free money, since they can sell some percentage of rooms both during the day and for the night, since many people check out before 8AM and check in after 5PM; the cost is essentially what it would be for the room to be cleaned

More specific to the logistics of this, in the COVID-19 era:

  • On the one hand, I can see merit to this with the current situation, as many households have two people working from home in addition to kids, and being able to work from somewhere else could be a nice change of pace in order to be able to concentrate
  • On the other hand, personally I’m trying to minimize how much I leave the house, and even with proper room cleaning, I’d still be concerned about the risks of going to a hotel every day to work

Meanwhile post-COVID-19:

  • If we see more people work remotely/not from an office, perhaps there’s more merit to alternative office types, and this could be one of them
  • At the same time, how many people really want to work from a limited service hotel room? It’s not exactly the most inspiring office, though I guess it’s a good place to concentrate at least

Bottom line

While hotel day rates aren’t a new concept, marketing them as offices is. If marketed and packaged properly, I could see the concept catching on somewhat:

  • Could we see hotels sell monthly office packages of rooms?
  • Could we see hotels create a loyalty incentive to book a room as an office?
  • Could hotels add other perks that make people want to use this?

I’m curious to see if it catches on.

What do you think — could you see a situation where you would use a hotel room as an office? What would it take for that to happen?

(Tip of the hat to Matt4200)

Comments
  1. Common in Asia. Have removed furniture from hotel rooms and made them into meeting rooms. Cheaper to do when you need a number of smaller meeting rooms. Hotel meeting rooms are $$$$. Have done this multiple times in India and other south East Asian countries.
    I like the creative thinking from the Hyatt though. Clever way to add another revenue stream.

  2. Somewhat related, healthcare workers are being offered hotel rooms as a semi-quarantine option to avoid bring COVID home to their family if they are concerned about possible exposure.

  3. I would entertain this option only if it included elite-qualification credit. Otherwise, I could find peace and quiet during the day way cheaper by isolation in my car or the backyard.

  4. On their part it’s probably just a last-ditch attempt to get revenue, but I LOVE the sound of this. I like to work alone in a nice room, and I can’t stand co-working, open-plan office spaces. If the details are done right and the numbers add up, there could be a new business model lurking in this.

    If I ran my own small startup, I’d appreciate the ability to rent as needed, a nicely furnished room (that can function as an office) with a swanky hotel lobby to welcome guests, and take them to lunch/beer as needed. NOT a limited service Hyatt obviously. At least Novotel-grade… In my mind that’d be much nicer than renting Regus-type offices or wework.

  5. It’s similar to dayuse.com where they contract with hotels to sell the rooms during the day. I used it when arriving into AMS at 5am and my hotel apartment wasn’t available until 3pm. Got The Renaissance for $90 when overnight rates were $250 or so. Got to rest, take a shower and get some work done so I was ready for conference that kicked off that night.

  6. I don’t see this catching on that much without dedicated rooms. Famously, economists used hotel rooms to conduct job interviews. But, that practice has been cut back. Some candidates, especially female, found it uncomfortable to be alone in a bedroom with a stranger.

    https://www.insidehighered.com/news/2019/09/09/economists-end-single-hotel-room-interviews-and-historians-end-conference-interviews

    A hotel room with a bed just isn’t a great place to conduct a work meeting if you’re going to have other people working there with you.

    I could definitely see hotels converting rooms to be dedicated offices if business travel drops off and they see a demand for these offerings from newly remote workers who need a private space or something. And it wouldn’t be that difficult to convert back to a traditional room if there was demand for that.

  7. I also saw DoubleTree SEA selling this kind of rate a couple of days ago, and I suspect there are many hotels from other chains are doing the same.

    The conference room comment above reminded me that a friend of mine had been put in an actual conference room with a rollaway bed when the hotel is sold out!

  8. One more thing – I don’t see this working in most cities unless parking fees are waived/included as part of the room rate. That Hyatt House Salt Lake City Downtown cited charges $14/day/car. If you book a room to have a meeting with 4 people, that $59 just became $115.

  9. I’m a bit conflicted by this… Isn’t the whole point of closing down offices to reduce the overall exposure to the virus? Sure, by being in a hotel room you’re alone that day/moment, but what about the people that have stayed before? What about the hotel’s workers and other guests? What sort of sanitary measures are going to be taken to mitigate the risks?

    I can probably make a bit more sense of it if you don’t have a stable internet connection at home and your job is dependant on it, otherwise you’re just being selfish. During this time everybody has difficulties and not having the “perfect” short-term working environment at home isn’t on the important end of the spectrum. It’s a question of adapting to new times and approaching things differently. Everyone should put in the effort to remain at home for as long as possible and avoid this sort of stuff unless it’s absolutely essential.

  10. After several replies, doesn’t anyone here get the concept of ‘Social distancing’ especially the ‘distancing’ part.

    Now if these rooms does earn credits and stay, I might do a mattress run and change my “personal” working environment for nominal cost to support my status.

    I do see this as an opportunity, but unlikely for office space. This could be a big potential for escort or mistress.

  11. If no elite qualifying night credit, what’s the point? I’m more comfortable at home plus saving my money! Regardless, all my local Hyatts are closed until 5/26:

    – HR HB
    – HR NB
    – HR OC
    – HR SNA
    – HH SNA
    – HH Anaheim
    – HP Anaheim
    – HC Pike LB
    – And most LA Hyatt properties …

  12. If I was WFH with a spouse and kids and had to give an important presentation, etc., this is brilliant.

  13. @Mary

    Or just let them in (as long as they behave). I think this is the best time ever to let the ‘look professional’ guard down and show you peers the softer side of things. There is a time and place to be professional, but personally for me getting stuck at home isn’t. Now if the spouse, kids, or pets are really distracting then you probably need some space as you should also respect other people’s time too.

  14. The problem is that most U.S. hotels still have terrible WiFi. You’re not going to get 100 mbps from a three-star limited-service hotel, like a Hyatt Place. I’d get more work done at a Starbucks where the WiFi works.

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