This has the potential to be really interesting…
Last year Hilton made it easier to redeem Hilton Honors points, and as part of that, they introduced the functionality to redeem points for Amazon purchases. Amazon has this “Shop With Points” functionality for a few loyalty programs, including Amex Membership Rewards, Chase Ultimate Rewards, etc.
Generally speaking Hilton Honors points have been redeemable for 0.2 cents each towards Amazon purchases, which isn’t a good deal at all. Personally I value Hilton points at ~0.4-0.5 cents each, so redeeming them for less than half of that amount isn’t very good.
What’s interesting is that twice within the past couple of months it has been possible to redeem Hilton points for 0.5 cents each towards Amazon purchases, but only for a very limited time. This is something that was only available for a few hours in each instance, which led me to believe it was some sort of a glitch.
It looks like this may not have been as accidental as it seems. Doctor Of Credit reports that Hilton sent out a survey asking members their thoughts on various things, and one of those things was how they’d value being able to redeem Hilton points for 0.5 cents each towards Amazon purchases.
It seems that this was being asked in conjunction with having a Hilton Amex Card, so it looks like the ability to redeem this way could be a co-brand card benefit.
I think it’s far from a sure bet that this will happen, but I do think it’s interesting that this is seriously being considered, which also suggests that the previous periods where this was possible may not have been a glitch.
If Hilton added this perk, I’d say it’s pretty remarkable. There aren’t any hotel programs that currently have a “cash out” option that gives you a fair value for your points — this would be the first program to have that.
Personally I could absolutely see myself redeeming Hilton Honors points this way. Money with Amazon is basically good as cash to me, and then I could instead use that cash to book Hilton stays, given the excellent return on spend they offer for hotel stays.
What would you make of Hilton letting you redeem points for 0.5 cents each towards Amazon purchases?