Germanwings Rebranding As Eurowings This Fall

As most of you probably know, Germanwings is Lufthansa’s subsidiary which primarily operates short-haul flights out of their non-core German airports (in other words, airports other than Frankfurt and Munich). It’s also a low cost subsidiary of Lufthansa, meaning they don’t have business class and the same complimentary services you’d get on mainline flights.

Germanwings

Not surprisingly, Germanwings will be rebranding this fall, which has been in the works since before the Germanwings crash in the French Alps from earlier this year. Germanwings will be renamed Eurowings.

Via Business Traveller:

Lufthansa had been planning to abolish the Germanwings name at some stage in the future, even before the recent disaster in the French Alps.

Having two separate short-haul budget carriers, Germanwings and Eurowings, did not make sense.

For the past few weeks and months, Lufthansa has been busy changing flight codes so that by November the 4U code used by Germanwings will switch to Eurowings’ EW code. In the case of flights between the UK and Germany, this has already happened.

Germanwings serves Lufthansa’s non-core destinations. So when you request a flight, say, from London to Dusseldorf or London to Hamburg in the month of October, you’ll be presented with a 4U code. Book the same flight in November and you’ll find the code has been switched to EW.

Bottom line

The rebranding does make sense, given that the airline is expanding their operations outside of Germany. For example, in the fall they’re opening a base in Vienna, so flying from Vienna to other points in Europe makes more sense under the “Eurowings” name than the “Germanwings” name.

The rebranding does indeed seem to be unrelated to their crash in the French Alps, though I wouldn’t be surprised if it causes the rebranding to be completed sooner rather than later.

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Markus Sack Guest

would have been helpful to have recieved the information germanwing > eurowing beforehand. Apparently management decisions were implemented way before the rebranding took place on the round, i.e. germanwings signs everywhere still, but no eurowings. But maybe another rebranding to hansawings or worldwings will come, and then another one, and another one.

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abc Guest

Although Germanwings/Eurowings don't technically have Business Class they do have what they call "BEST" fare. This gives you: Preferred seating in rows 1–3 with more legroom (across the whole Airbus fleet) ​Adjacent seat free ​Lounge access (subject to availability) ​Increased miles ​Priority check-in, access to the security fast lane (subject to availability) and priority boarding ​Reserved hand luggage compartment ​À la carte catering ​2 bags up to 23 kg each included ​2 items of hand luggage So basically the same services you have in European business class plus a seat with substantially more legroom which is not the case for most inter-European business class as they just use economy seats. I'm also confused by Eurowings opening a base in Vienna: The logic is that Germanwings/Eurowings operates all flights from Germany that are not originating or arriving in Frankfurt or Munich, the Lufthansa hubs. As Vienna is the Austrian hub (Austrian being a full-service airline and a subsidiary of Lufthansa as well), by the same logic Austrian should operate all services from Vienna and Eurowings could operate flights from other Austrian airports to European destinations.

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@mkcol Gold

@Massimo a "very poor brand, cheap product " with "sloppy marketing" which has successfully been operating since 1994.....

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Massimo Guest

Surely they could have spent more time to research and find a stronger name than Eurowings. It is a very poor brand, cheap product and sloppy marketing work.

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elsie Guest

I was at DUS today and saw that at least one plane had already received the new EUROWINGS repainting.... I didn't think too much of it, as I already knew it was coming.... I guess I should have taken a pic for you guys.... Hey Lucky, did you watch Season two of Ultimate Airport Dubai? I liked season one a lot more, as there were more "in house" story lines, rather than all the tarmac renovations in Season two.

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