Garuda Indonesia’s New Economy Seating Options: “ESCort” & “Premium”

Over the years we’ve seen airlines introduce more seating options for passengers. This is because first and business class keep getting better while economy keeps getting worse, meaning there’s more room for a middle-ground product.

Garuda Indonesia has just introduced new economy seating options for passengers, called ESCort and Premium. Alrighty, those are some interesting names. As of now these products are only available on their flights to & from London (which is a troubled route for them), and can only be booked by calling the airline.

So, what do these experiences include?

Garuda Indonesia’s ESCort seating

Here’s how Garuda Indonesia describes this seating option:

ESCort seats are suitable for you who want to lay down during your long-haul flight. We arrange one row of seat in our Economy Class cabin with specially selected mattress, pillow, duvet, and blanket for your sleeping comfort. Along with the specially arranged seats, we also offer you some extra benefits:

  • Free baggage allowance up to 40 kg
  • Business class meal and amenity kit
  • Priority baggage handling
  • Free USD5 wifi voucher starting 26 January 2019
  • Special mileage 200%
  • Mattress, Pillow, Duvet, Blanket

Garuda Indonesia’s Premium seating

Here’s how Garuda Indonesia describes this seating option:

Premium seats in Economy Class cabin gives you more seat space during your long haul. Beside clearing one seat next to you for more space, we also offer you some extra benefits:

  • Free baggage allowance up to 40 kg
  • Duvet
  • Business class meal and amenity kit
  • Priority baggage handling
  • Free USD5 wifi voucher starting 26 January 2019
  • Special mileage 150%

Bottom line

I find it interesting that Garuda Indonesia is launching this feature on the London route. It’s one of their two ultra longhaul flights (along with Jakarta to Amsterdam), so I’m a bit surprised they don’t also offer it on the Amsterdam route.

Historically Garuda Indonesia has struggled on their London route, so my guess is that they’re testing out this concept here, since they don’t expect flights to be full.

The concept they’re going for isn’t anything new, as Air New Zealand has done something similar with their Skycouch. What I find interesting, however, is that they’re also offering bonus miles, business class meals, and more.

Also, I hope I’m missing something really obvious here (it’s 5AM as I write this and I’m jetlagged and I’m on my first cup of coffee), but what the heck is up with the ESCort name? Is there something incredibly obvious that I’m missing? Maybe “ESC” stands for “economy space comfort,” or something, but…?

(Tip of the hat to Winston)

Comments

  1. “ESCort” – well, you know what they say… Marketing is too important to be left to the Marketing Department…

  2. So essentially theyre taking passenger behavior (claiming an empty row and lying down) and charging for it.

    Wonderful.

  3. This just appears that there are so many empty economy seats that they’ve come up with ways for fewer passengers to occupy them and to make extra income. The B77W always seemed to big the Garuda’s London route and if they ever get the A350/B787 then it’ll remain too much excess.

    Also, is this a consequence for GA87 now being London to Denpasar?

    I guess it’s not needed on the Amsterdam flights as these are fuller.

  4. ESC I think is supposed to be like the ESC “escape” key. but it does sound like some kind of illicit service. . .

  5. Anyway.
    Even if they have some use for the “ESC”, how about the “ort”?
    The service is named Escort, period.
    “Hello sir. Can I introduce you to our brand new inflight Escort service?”

  6. I know this isn’t always the case but, if you’re willing to buy 3 Y seats for yourself, why not just buy a J seat? I feel that on Gauruda that would be the cheaper option. You’d get lounge access, priority boarding, etc. as well.

  7. Never been to Indonesia before, but with everything that’s mentioned here, sounds like it’ll be a cushy ride and hopefully, Lobster available upon immediate request.

  8. My guess is that they’re not going to offer ‘true’ business class meals because this is a long-haul flight and in business class they offer ala-carte service. That will be very difficult for the cabin crew and not enough space for the economy seat table tray. Rather, both classes would most likely have tray service similar to their regional business class. It seems ESCort class will be for one person in one 3-seat row and Premium class will be for two persons in one 3-seat row, kinda like Euro business class where one seat is blocked. Easy for Garuda because their 777s are still in 3-3-3 layout.

  9. “ESCort seats are suitable for you who want to lay… with the specially arranged seats… offer you some extra benefits”

    Sounds shady!

  10. Some special services coming in Escort? Perhaps they will create an i flight bar and call it the Mile High Club?

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