Emirates has just unveiled the simplest new safety video we’ve seen in a very long time, and I love it!
Emirates keeps safety simple with new video
Nowadays many airlines use safety videos as an extension of their marketing efforts. The safety videos may be very abstract, have comedians, highlight a carrier’s home country, etc. Well, Emirates is in the process of rolling out a modern new safety video, and it does none of that. Instead, it just shares safety instructions in an easy to understand way. What a novel concept!
Emirates is proud of the simplicity of the video, as the video starts with the following:
“This is your no-nonsense safety video. We do not have dancers breaking into song, characters from movies, or celebrities trying to be funny, I’m afraid.”
And indeed, the video really is no-nonsense. It just has easy to understand instructions that are efficiently shared by people who are easy on the eyes, with pleasant background music, and it’s actually filmed inside an aircraft cabin.
For context, below is Emirates’ previous safety video. It also stuck to sharing the basics of safety, but was filmed in front of a green screen, rather than inside an aircraft.
Are airline safety videos coming full circle?
Back in the day, airline safety videos would be about, you know, safety. But then airlines increasingly started to make their safety videos more entertaining, in hopes of getting people to actually pay attention. It’s something that Air New Zealand really pioneered, as the airline rolled out all kinds of very well done videos that were hilarious.
Ever since, we’ve seen a countless number of airlines try to one-up each other with safety videos, with everything from comedy routines, to using celebrities, to music. Yes, in some cases the videos were more entertaining for a first time traveler with the airline.
However, for frequent flyers, these kinds of videos are no doubt less entertaining. Furthermore, while these amusing videos may get peoples’ attention, it’s questionable whether people actually retain the information presented in those videos.
So personally I love Emirates’ new video, as clearly the airline realized that over-the-top safety videos have been overdone at this point. Furthermore, given how international Emirates’ customer base is, I think it’s great that the information is presented in such a clear and easy to understand way.
I hope we see a similar trend at other airlines, whereby they go back to the basics.
Bottom line
Emirates has unveiled a new safety video, and it’s incredibly simple. It just presents the safety instructions in an easy to understand way, which is something we haven’t seen many airlines try in recent years.
What do you make of Emirates’ new safety video?
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