Emirates A380 World Cup Ad Featuring Pelé And Ronaldo

Emirates has a pretty awesome new advertisement featuring their A380 and the World Cup, which they describe as follows:

Who is the greatest footballer of all time? Join two football greats, Pelé and Cristiano Ronaldo as they connect with fans in the Emirates A380 Onboard Lounge.

Everyone has a favourite player, and in our new video fans meet theirs as they fly Emirates. Emirates is connecting fans with their passions in the run-up to the FIFA World Cup hosted this summer in Brazil, where fans will see some of the greatest footballers in action.

Here’s the minute-long advertisement:


Awesome! Emirates did a phenomenal job with this in my opinion, as they managed to integrate several aspects of their onboard product without actually making it seem like an advertisement.

It also reminds me a bit of this Lufthansa ad featuring two “captains” — one from Bayern Munich and the German National Team, and another from Lufthansa:

Love these types of ads!

(Tip of the hat to Ari)

Filed Under: Emirates, Videos
  1. Lufthansa wins but they are both great advertising……….quintessential aspirational…….

  2. And I don’t even get a hyperlink 😉 Haha. In any case, yea, this is really great! Not only do I love watching the fun interaction – and horrible acting on Ronaldo’s part, I might add – but it makes me want to get back on that beautiful plane!

  3. I can’t actually imagine Ronaldo being that nice if a fan asked for a photo. I could be wrong though.

  4. Hey lucky,

    A bit unrelated,but since you did mention LH figured I’d ask here anyway. I’m scheduled to fly LH BOS-FRA-CDG (continuing on to BKK on TG) on Wednesday… as you probably heard there’s gonna be a strike on that day. What would you do if you were in my shoes? Wait and see if it’s canceled or try to rebook on a less desirable award? Really wanted to try LH F and FCT and everything but can’t decide if it’s worth the risk. I’m on a UA award btw.

  5. @ acs — I might wait a couple of days. They often come to an agreement before the strike happens, and hopefully that’s the case here. If you can find a desirable routing on another date in Lufthansa first class I’d probably change to be on the safe side, though. Enjoy your trip!

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