Emirates has a pretty awesome new advertisement featuring their A380 and the World Cup, which they describe as follows:
Who is the greatest footballer of all time? Join two football greats, Pelé and Cristiano Ronaldo as they connect with fans in the Emirates A380 Onboard Lounge.
Everyone has a favourite player, and in our new video fans meet theirs as they fly Emirates. Emirates is connecting fans with their passions in the run-up to the FIFA World Cup hosted this summer in Brazil, where fans will see some of the greatest footballers in action.
Here’s the minute-long advertisement:
https://www.youtube.com/watch?v=OFbryriZ3is
Awesome! Emirates did a phenomenal job with this in my opinion, as they managed to integrate several aspects of their onboard product without actually making it seem like an advertisement.
It also reminds me a bit of this Lufthansa ad featuring two “captains” — one from Bayern Munich and the German National Team, and another from Lufthansa:
https://www.youtube.com/watch?v=nfAm9yYAAmE
Love these types of ads!
(Tip of the hat to Ari)
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