World of Hyatt has in the past week launched several targeted promotions, and an additional version has seemingly just been introduced. This is either good or bad news, depending on how you look at it.
Earn up to 150K points with new World of Hyatt offer
World of Hyatt’s last global promotion ended on September 15, 2021. Since then, the program hasn’t been offering a major promotion to members, even though most other hotel loyalty programs, including Hilton Honors, IHG Rewards, and Marriott Bonvoy, have (in fairness, World of Hyatt has been exceptionally generous otherwise).
Since the start of the month, World of Hyatt has introduced some targeted offers for stays through January 14, 2022. Members are being emailed directly about these offers, and the details of the three offers are as follows:
- Receive 2,500 bonus points after every two nights, up to 50,000 bonus points; register here
- Receive 12,000 bonus points after every five nights, up to 120,000 bonus points; register here
- Receive 30,000 bonus points after every 10 nights, up to 150,000 bonus points; register here
There may be other versions as well. You can always try registering with the above links to see if you’re eligible, but odds are that if you weren’t contacted directly by World of Hyatt about this promotion, you’re probably not eligible.
As you can see, this promotion offers a maximum of 3,000 bonus points per night. I value World of Hyatt points at ~1.5 cents each, so to me that’s like a ~$45 return per night, and that doesn’t even factor in the points you ordinarily earn. This is especially generous if you’re staying at an inexpensive property.
I guess there’s no other promo coming this year
I had kind of assumed this was the case anyway, but I think it’s safe to say that at this point we won’t see another global promotion from World of Hyatt until at least mid-January 2022:
- World of Hyatt is unlikely to offer this targeted promotion on top of a global promotion, as that would just be too rewarding
- Based on when World of Hyatt has historically launched promotions, it’s unlikely that we’d see one launched so late in the year; it seems that this quarter Hyatt’s focus is on launching the World of Hyatt Business Credit Card (review)
- My guess is that we’ll see the next global promotion from World of Hyatt launched in mid to late January 2022
Targeted promotions like this tend to leave a bad taste in the mouths of those who aren’t eligible, with members pointing out this isn’t fair.
I’m at 224 elite nights with World of Hyatt for 2021, and I’m not eligible for either of these promotions. I suspect the targeting here is based on where Hyatt thinks it can move the needle with stay patterns. On the one hand, I can’t blame Hyatt for that, because if you only have so much to spend on promotions, it perhaps makes sense to focus that on members where you think it will make the most difference.
Personally I’m just not going out of my way to stay at Hyatts in the fourth quarter. That’s not because I’m bitter about not being targeted, or anything else, but rather because there are no incremental benefits for doing so. World of Hyatt also has Milestone Rewards, but those top out at 100 elite nights. So for once I’m acting like a rational consumer, and am staying at the hotels that are most convenient, that I want to stay at, and that are the best overall value, rather than blindly being driven by loyalty.
World of Hyatt has launched a targeted promotion for upcoming stays this fall and early winter. Eligible members can earn 2,400-3,000 bonus points per night when staying in the right increments.
This is a generous promotion for those who are eligible. For those who aren’t eligible, I think it’s also safe to assume that World of Hyatt won’t be offering a global promotion anymore this year, but rather I suspect a promotion will be launched in early 2022.
Were you targeted for World of Hyatt’s new promotion? How do you feel about these promotions in general?