World Of Hyatt Targeted Promotion: Earn Up To 150K Points

World Of Hyatt Targeted Promotion: Earn Up To 150K Points

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World of Hyatt has in the past week launched several targeted promotions, and an additional version has seemingly just been introduced. This is either good or bad news, depending on how you look at it.

Earn up to 150K points with new World of Hyatt offer

World of Hyatt’s last global promotion ended on September 15, 2021. Since then, the program hasn’t been offering a major promotion to members, even though most other hotel loyalty programs, including Hilton Honors, IHG Rewards, and Marriott Bonvoy, have (in fairness, World of Hyatt has been exceptionally generous otherwise).

Since the start of the month, World of Hyatt has introduced some targeted offers for stays through January 14, 2022. Members are being emailed directly about these offers, and the details of the three offers are as follows:

  • Receive 2,500 bonus points after every two nights, up to 50,000 bonus points; register here
  • Receive 12,000 bonus points after every five nights, up to 120,000 bonus points; register here
  • Receive 30,000 bonus points after every 10 nights, up to 150,000 bonus points; register here
World of Hyatt has a few targeted promotions

There may be other versions as well. You can always try registering with the above links to see if you’re eligible, but odds are that if you weren’t contacted directly by World of Hyatt about this promotion, you’re probably not eligible.

Most members won’t be eligible for these offers

As you can see, this promotion offers a maximum of 3,000 bonus points per night. I value World of Hyatt points at ~1.5 cents each, so to me that’s like a ~$45 return per night, and that doesn’t even factor in the points you ordinarily earn. This is especially generous if you’re staying at an inexpensive property.

World of Hyatt has a new targeted promotion

I guess there’s no other promo coming this year

I had kind of assumed this was the case anyway, but I think it’s safe to say that at this point we won’t see another global promotion from World of Hyatt until at least mid-January 2022:

  • World of Hyatt is unlikely to offer this targeted promotion on top of a global promotion, as that would just be too rewarding
  • Based on when World of Hyatt has historically launched promotions, it’s unlikely that we’d see one launched so late in the year; it seems that this quarter Hyatt’s focus is on launching the World of Hyatt Business Credit Card (review)
  • My guess is that we’ll see the next global promotion from World of Hyatt launched in mid to late January 2022

Targeted promotions like this tend to leave a bad taste in the mouths of those who aren’t eligible, with members pointing out this isn’t fair.

I’m at 224 elite nights with World of Hyatt for 2021, and I’m not eligible for either of these promotions. I suspect the targeting here is based on where Hyatt thinks it can move the needle with stay patterns. On the one hand, I can’t blame Hyatt for that, because if you only have so much to spend on promotions, it perhaps makes sense to focus that on members where you think it will make the most difference.

Personally I’m just not going out of my way to stay at Hyatts in the fourth quarter. That’s not because I’m bitter about not being targeted, or anything else, but rather because there are no incremental benefits for doing so. World of Hyatt also has Milestone Rewards, but those top out at 100 elite nights. So for once I’m acting like a rational consumer, and am staying at the hotels that are most convenient, that I want to stay at, and that are the best overall value, rather than blindly being driven by loyalty.

I suspect World of Hyatt’s next major promotion will be in 2022

Bottom line

World of Hyatt has launched a targeted promotion for upcoming stays this fall and early winter. Eligible members can earn 2,400-3,000 bonus points per night when staying in the right increments.

This is a generous promotion for those who are eligible. For those who aren’t eligible, I think it’s also safe to assume that World of Hyatt won’t be offering a global promotion anymore this year, but rather I suspect a promotion will be launched in early 2022.

Were you targeted for World of Hyatt’s new promotion? How do you feel about these promotions in general?

Conversations (37)
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  1. DANIEL John ROCK Guest

    170 nights currently and no luck either

  2. Kendor Guest

    No joy whatsoever for this Globalist who has 139 nights so far this year and who will easily break 160 for 2021. Hyatt should think a bit more about its true loyalists. That said, it is telling that although I stopped earning anything special past 100 nights, I've continued directing spend to Hyatt vs. the three other top-tier hotel loyalty programs I belong to.

  3. Christian Guest

    84 nights so far and no luck. I guess I am staying at other hotels for the rest of the year

  4. Joey Guest

    I never got the email, but when I tried the link I got 12,000 miles for 5 nights.

  5. wxguy Guest

    No joy, for this Globalist who already has 72 paid nights in 2021.

  6. TM Gold

    I received the 5 nights/12k points offer a couple of days ago. I registered and I will try to collect 24-36k from the promo.

    I am definitely someone WoH thinks they can win back as I made a push away from other programs to earn Explorist in 2019 and have enjoyed the benefits, as well as a couple of nice points redemptions, but my tolerance for Hyatts crappy footprint is waning. I do 150-200...

    I received the 5 nights/12k points offer a couple of days ago. I registered and I will try to collect 24-36k from the promo.

    I am definitely someone WoH thinks they can win back as I made a push away from other programs to earn Explorist in 2019 and have enjoyed the benefits, as well as a couple of nice points redemptions, but my tolerance for Hyatts crappy footprint is waning. I do 150-200 nights a year in hotels, and at least 50% of the time, there’s no Hyatt anywhere close to where I’m staying. When there is a Hyatt, it’s always a mediocre Hyatt Place or worn out Regency.

  7. DCS Diamond

    (in fairness, World of Hyatt has been exceptionally generous otherwise).

    Hmmm... (puzzled).

  8. Sel, D. Guest

    Just cancelled five Hyatt nights and booked with Hilton. This one pissed me off.

  9. Joe Guest

    Thanks Hyatt. Actually spend decent money and nights with you this year... and not targeted! Yay!

  10. Yolanda Cordova-Gilbert Guest

    I do not like targeted promotions either, as I usually miss out; but I was targeted for this one and I already had plan to stay 10 nights through the end of year so why not?

  11. Mark Guest

    Are you listening Hyatt promo team or whoever the hell you are? Your extremely limited promo, which probably won’t inspire those who aren’t loyal, is actually causing your loyal customers to book with other brands that value their loyalty?

  12. Mark Guest

    Targeted promos stink, and in fact they encourage disloyalty…They presume one that stays frequently will continue the pattern so why offer a promo? I say FU and vote with my wallet.

    1. Jr Guest

      I have a feeling they wouldn't want you as a type of guest.

  13. Sarah Guest

    Will this promotion work with double night at Andaz?

  14. Joe1293 Schwarze Guest

    wow 224 elite nights in a calendar year we are at over 300 nights so far in the calendar year

  15. RR Ray Guest

    Currently staying in a Hyatt for 18 days and I'm ineligible. Where WOULD be the best place for me to go right now for extra points? I'd pay one night of charges if I check out early but this is a kind of crap hotel anyway.

  16. Steve Gold

    29 nights not targeted. I wonder if this promo just isnt quite live yet and we are jumping the gun since it appears no one has been "targeted" yet.

    1. Bob Guest

      A small number of people are and they received emails.

  17. Tony Guest

    Ditto - 96 nights and nothing. I've been going out of my way to book away from Hyatt given the lack of incentive to go over 100, plus the lack of any promotions (meanwhile, Hilton has a pretty decent 3X points one this quarter...)

  18. Tortuga Gold

    I'm at 95 nights this year, with a minimum of 6 more. Nada. I think the folks at Hyatt are asking themselves, "Why buy the cow when you can get the milk for free?" I mean, it sounds like most of us on this thread are already hardcore committed for 2022, so, really, where's the benefit in targeting us? Most of the invites went to Explorists and Lite Globalists, I would assume. Hyatt has been extremely generous so far this year, to be fair.

  19. Andrew Guest

    84 nights. 6 suite upgrade certs expiring (because full service properties are cheap with breakfast, so I may as well pick the House/Place properties.)

    I wonder why I bother with loyalty these days.

  20. AST Guest

    Obviously they hired someone from SPG. Targeted promotions are the very reason I did not stay at SPG properties whenever possible.

  21. Khatl Gold

    Neither me (97 nights) or my partner (73 nights) eligible

  22. UA_Flyer Guest

    93 nights with another 15 nights booked so far for the rest of the year, so no offer for me.

  23. Ryan Guest

    I didn't get an email, but tried using both links and was able to register for the 5 nights 12k points one. I am a "true" globalist since last year just as a DP. And I have 10 nights between now and the end of the promotion coming up, so this is great!

    1. Andrew Guest

      Consider yourself lucky. Most paying globalists seem to be excluded, because Hyatt apparently thinks we're "a sure thing."

  24. Stuart Guest

    104 nights this year. Lifetime Globalist. Many bookings until the end of the year. And I’m not targeted. Just tried and got the “You are not eligible message.” How do these hotel brands not see how insulting these targeted promotions are for those good customers who have ridden out the train of travel during Covid?

    1. Bob Guest

      Yeah this is one of the most narrowly targeted promotions I've never seen. The marketing team or whoever came up with this at Hyatt did a terrible job. Might as well not offer anything.

  25. Alex_77W Guest

    Not targeted. But even if targeted, it is unlikely that I will be taking advantage of this promo. A lot of my business travel was cancelled through February and that resulted in quite a bit cancellation of my Hyatt stays. My holiday bookings were made long time ago in places with very minimal Hyatt presence. Now those Hyatts are simply sold out. At the end, I will be staying ca. 30 nights through the promotional period but not with Hyatt.

  26. CSR 2.0 Guest

    Same here, not eligible and I'm at 63 nights with another 18 nights booked already for the rest of the year. It makes sense that they wouldn't target me, as it definitely wouldn't change my behavior for this year, but it does suck.

    I'm going to email my concierge and see if there's anything she can do for me.

    1. Stuart Guest

      I did this morning and heard back from her that they have no ability to advocate on targeted offers or have any clue how it's decided within WOH. Basically, nothing they can do. She is usually more personal but this email had cut and paste response written all over it. I have a feeling that the Concierges are getting a lot of emails today about this.

  27. Bob Guest

    It is narrowly targeted. The poll on FT shows 18% of people got this offer. This is discouraging, especially given there is no specific criteria for eligibility.

  28. curds_horrors Guest

    I am not eligible either :( , I am currently at 75 nights with 7 nights stay coming up next week.

  29. Evan Guest

    I'm 7 nights away from hitting 50 so have been debating how much the two suite night awards were worth planning a Hyatt trip I wouldnt otherwise take. I apparently didnt get targeted for these offers so yeah feeling a little bitter. will see.

    1. Andrew Guest

      I wouldn't bother. I've been taking the 10k points for every milestone I've hit above 60 nights. I have a pile of suite awards that are expiring because international travel has been such a bear this year. I fully expect to hear "tough nuts" when I call them in December to see if they can convert them to something useful.

  30. Tim Guest

    I’m at 55 nights, and will probably hit 70 or so by year end, but this leaves a bad taste in my mouth. Great promo, but I definitely feel slighted. May reconsider some hotel stays to other chains, especially as I have to work hard to stay at Hyatt’s (they are often a bit out of the way for me)

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DANIEL John ROCK Guest

170 nights currently and no luck either

0
Kendor Guest

No joy whatsoever for this Globalist who has 139 nights so far this year and who will easily break 160 for 2021. Hyatt should think a bit more about its true loyalists. That said, it is telling that although I stopped earning anything special past 100 nights, I've continued directing spend to Hyatt vs. the three other top-tier hotel loyalty programs I belong to.

0
Christian Guest

84 nights so far and no luck. I guess I am staying at other hotels for the rest of the year

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