I would make the almost blasphemous argument now that MileagePlus is actually the most compelling program now for TATL awards, albeit with the caveat that you need to be fully bought into their ecosystem and have elite status. That’s sad given I had been considering FlyingBlue more and more given the ease of point accumulation via transferable currencies but this probably kills me on that for now, at least until US carriers do the same thing which is surely coming given the unbundling of cash fares already.
The ability if you have 1K/Global Services and a co-branded card to routinely book economy awards for 29,000ish points and then upgrade to Polaris via PZ or PN inventory without any real taxes or fees unless flying to LHR is essentially impossible to beat. Granted, it requires flexibility in airports for the initial TATL leg but if you’re using a tool like seats.aero you can find some seats to at least one large European airport any day of the week. Again, this is only the case with top tier status and a card but still nothing else matches that pricing. Not to mention that a Global Services member can force upgrade both ways again if separate PNRs with the purchase of a premium cabin creating guaranteed award seats and I can’t think of any other carrier that matches that. You do have to deal with hit and miss UA service and the definite degradation of Polaris lounge food but if the main goal is to sleep on a TATL, I’d argue the bedding makes up for it. This all makes me sound like a real UA apologist when J have a lot of other gripes with them but in terms of pure value, they’re probably the only program I still see value in, provided again you have elite status.
European style of fare pricing and entitlements are ridiculous. Especially when we’re talking about business/1st class fares. Imagine paying thousands for a premium seat and you can’t even take checked bags or make changes.
And the new paradigm is now in USA, which will implement with even more anti-customer annd extractive measures and policies.
In both of the examples, Light fares for Ultimate members show no change fees, while Standard shows 70 EUR. This has to be a mistake, right?
Is this the first order of business for our Ms. Tiffany Funk?
Or she has not joined yet?
You seem to partial to AF/KLM here. Was it not 50K for TATL J like 3 years ago? Now 75K for standard, so 50% increase (along with similar one in fees), resulting in almost $500 price hike. The competitiveness of the program (at least for regular members) is mostly gone.
Compare with similar ticket via United (for cardmembers): 80K+$228 vs 75K+$608, makes FB miles considerably less valuable then UA miles.
To me, Flying Blue becomes a niche program once again.
"The more inclusive entry level award fares will become “Light” fares, and if you want more things included..."
How can an extra level fare be more inclusive, but not have more things included?
Also, are people regretting being so excited about Tiffany being hired at FB?
Award fees are outrageous and with these basic award miles devaluation, goodbye Flying Blue
And this is why we all avoid speculative transfers as much as possible (and why the Bilt ecosystem, which is built around speculative transfers providing outsized value, is flawed).
Did they match Delta etc.? Yes. Can there still be good value booking with FB? Yes. Are we entering a world where it probably makes sense to concentrate on obtaining status with 1-3 FF programs that you want to redeem with the most while still keeping as much of your points currency in transferrable form? Yes.
I do have to say
Major props to Tiffany for entering the proverbial lion’s den of the Omaat comment section to respond.
I don’t think anyone could ever even fathom a US3 mileage program leader coming to this Wild West place to do the same 🙂
Please don’t mess up my AF J trip coming up where I used transferrable points 😉
I’m super excited about trying the product.
But again. It Speaks positive volumes of you and Lucky’s friendship with you that you came on to respond in this lawless place 😉
Thank you.
Look, many of you know me well enough to know that I'm certainly not going to attempt a "changes you'll like" spin on this (or really anything).
Globally, airfares are up across the board over last year (and the year before that, and the year before that, and the pre-COVID baseline). And increased numbers of leisure travelers (again, above a 2019 baseline) means there is more demand for premium cabins, more crowding in airports and lounges, and overall an aviation capacity that doesn't match the demand growth. That's the environment we -- and every loyalty program -- is operating in.
The tradeoffs that get made against that background are complicated, *and it's our job to make hard decisions* so I don't expect cookies for doing so. A lot of discussion and analysis went into these changes, and while I know they will be read as negative by many, an optimistic part of me hopes that some will also see the thoughtfulness behind the implementation. (though again, no cookies warranted or expected).
Ultimately, we want to offer a program that rewards and inspires members, with plentiful inventory and accessible pricing. Would I love to have a magic wand that let us all have 2012 pricing on 2026 products? Absolutely. I can think of a few other things I'd use it on as well.
So for me, the key considerations are:
- Have we protected elite members and preserved the value of the program for those who spend the most time on our planes and engaged with our program? Yes.
- Are we maintaining industry-leading redemption ability (without going down the road of fully-dynamic revenue-driven pricing)? Yes, no changes here.
- Are we continuing to offer combinations of pricing and benefits that are competitive in both our core markets and the global marketplace? Overall, I think yes, though this always comes down to individual travel and earning patterns.
- Are we communicating openly and proactively about any changes, and giving members the information they need to make informed decisions? I hope so, but if I can improve on this front, I'm listening.
Some comments praise M&M better award availability, but the problem is what kind of award you get for this -- an old and uncomfortable J seat plus unmotivated crew. And huge fees, of course.
AF is on my "to do" list, because apparently they are a good airline. How far will I get with Flying Blue without having a US credit card, this we'll have to see.
The cost of getting FB miles from transferable points (if valued at 1.7c and even with 20% bonus) is ~1.4c. At new (standard) prices this gives ~$3,000 TATL roundtrip, corresponding to ~$3,500 cash ticket. This does not feel like good value, and is another blow to points world.
Aside from Citi (backed by full faith of AA miles 🙂 and to a lesser extent Chase (backed by Hyatt and United, at ~1.5c?), do transferable points from AMEX and CapOne really retain their value now (with Aeroplan partner availability issues and high fees /devaluations of Avios)? Or any good value is now mostly in niche redemptions?
At this point i just hope SK EB remains standalone as long as possible.....there isnt too many programs left where you can actually find value and aspirational....
This will bite them when there is another downrturn.....
Ben and/or Tiffany,
What do you make of the situation in which One books a FB long distance "Light" award being a mere EXPLORER in FB, but Gold on Delta ? Will the Skyteam Gold baggage franchise and the lounge access apply ?
In other words, can One use FB miles to book an FB award, then use the privileges attached to a higher status in another Skyteam program?
I remember being denied, months ago and way before ITA switched to M&M, AF lounge access in CDG because I bought the ticket with FB miles, even though I was an ITA Skyteam Elite Plus.
Thanks +++
Tiffany at work now.
This blog is systematically biased when it comes to Flying Blue. Months after months we are served the promo award pitch: "favorite program because it gets so cheap" . Indeed the promo awards are cheaper than the usual 200.000 miles or more (ridiculously much more sometimes) . But we're is the avaibility? On business long distance, sometimes close to none at promo rate (see Bogotá in the current offer). But never a word about that. And here is the marketing pitch now: "this devaluation is a relief because it could have been worst". Well that can be said of any program devaluation. The blog has a very fine angle on many subjects, but in my experience, zero credibility when it comes to Flying Blue.
the funniest thing about this is people just really hate "basic fares". if it was instead just "flying blue changes lowest Transatlantic J price from 60k to 75k" i dont even think the coverage would be as negative lol
anyway props to Tiffany for jumping in to comment. puts her ahead of every other loyalty program leader in existence
Tiffany, thank you for engaging and answering our questions.
I second the question on how does this work as a Partner elite, Delta Platinum in my case. What do we get on Basic fares - seat selection? Lounge access? Waived change fees? Checked bags?
And how do we get these benefits? Book under FB frequent flyer number then switch reservation to Partner (Delta) FF number after booking?
For those of us who are EuroBonus loyalists we're watching these changes in horror. Hoping and praying that the programs don't merge. EuroBonus is in my opinion one of the last of a dying breed of airline programs that still view loyalty as a two way street.
Very few devaluations, no fuel surcharges, fixed award prices and generous credit card offers in the home markets. Yes the award availability with SkyTeam isn't as good as it was back when SAS were members of Star Alliance but competed to Flying Blue with dynamic pricing, high fuel surcharges and unbundled fares it's night and day.
Being able to book a multi-carrier business class redemption from Europe to South East Asia for 190K points an Amex 2for1 voucher and around 300 EUR in taxes for two persons is such a blessing. Yes availability is hard to come by, but it's only marginally worse than the nonexistent "saver" availability on Flying Blue.
Hopefully the teams at AFKLM and SAS will work out a solution as Flying Blue in its current form will likely see them lose many customers in Scandinavia should they chose to migrate the programs.