China Airlines Unveils New Star Trek-Themed Uniforms

China Airlines is trying to reinvent themselves, and so far they’re doing a great job. They’ve introduced new Boeing 777-300ERs, which look gorgeous, and provide a much needed refresh to their longhaul product.

China-Airlines-777-Business-Class

In an effort to further modernize their product, they’re also introducing new uniforms for their front-line staff. And rather than creating uniforms relevant to this era, they’re thinking way ahead, and introducing Star Trek themed ones.

And they’ve chosen a music video to unveil the new product. Regrettably (and I’m going to assume something is lost in translation here), the band’s name is “Men Envy Children.” Here’s the video:

The video isn’t much more logical than the band’s name:

  • Why would China Airlines use their old 747 business class product to showcase their new uniforms, rather than their stunning new 777-300ER product?
  • Does anyone understand what’s going on in the video? Is the guy hitting on the flight attendant, or the non-flight attendant? Or is there some saucy soap opera-style action going on here?
  • If China Airlines has soft serve on a cone onboard, I’m totally flying with them

In case the official “Men Envy Children” video didn’t do it for you, China Airlines also did a public dance with the new uniforms, with the same background music:

https://www.youtube.com/watch?t=13&v=aP9kUxc8axE

Man, those are some of the most impressive on demand smiles I’ve ever seen!

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Alan Smith Guest

The videos stress on "Spice Girls". CA want to tell everyone "We have spice girls in the airplane cabin, fly with us". That's always a good sale point in Taiwan market.

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Kenneth Allyn Barton Gold

The new uniform is okay but those strappy grey shoes are just awful. Red pumps to match the red uniform fabric would have looked a lot better.

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NYCPlungon New Member

As a Taiwanese native, I don't like the new uniform either. (And in fact, it's like backfired at least on local online community; it seems that you really need to have an unique aesthetic to appreciate this new design.) Yet I remember when CI introduced their existing outfits back in 07-08, there were numerous complaints, too, saying that it looks like Taoist nuns. And CI's response was that the design in light color would give passengers less pressure visually in a compact cabin environment, which I ended up quite agreeing with and loving the design. So maybe just after a while when we all get used to it, it'll just become natural and acceptable... As for the MV, I don't love it, but I don't hate it, either. I would assume they were indeed playing the romantic fantasy card, since that's pretty much what Asian carriers love to do. I would say the dance moves did amaze me because here in Asia, or at least in Taiwan, we all have this impression form the old days that flight attendants are dignified and elegant. It would be a contrast to see flight attendants dancing so I would second one of the previous comments that it's more likely targeting on local/Asian markets. And on the CI new lounge. I saw the pictures. It looks super cool. But my mom went to the new T1 lounge they didn't have a good experience. Somehow the staff was somewhat rude to her at that particular visit. She said she won't consider CI again unless absolutely necessary...

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Reine Member

Ummm.... What the hell did I just watch????

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Donald Guest

1. You obviously have never actually seen Star Trek and know nothing about it. If they cut about 3 feet of fabric off those skirts and they ended a few inches below the belt, maybe. You also obviously know nothing about Chinese or Asian culture, if you did, you would immediately recognize this outfit as based on traditional Chinese clothing. 2. You don't know much about commercial airliners, either. Why shoot this in a 747? Because there's more room, for starters, a 777 cabin is actually quite cramped for a video shoot - but never mind that, this was not shot in an actual aircraft, but a mockup/simulator. 3. You seem to always take every possible opportunity to mock Asian people. Racist much there?

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