Meet Buzz, Ryanair’s New Airline

Meet Buzz, Ryanair’s New Airline

23

Ryanair is one of the world’s largest ultra low cost carriers, and is known for their incredibly low fares within Europe (and beyond).

Ryanair Holdings Group has several airlines, including Ryanair UK, Ryanair DAC, Ryanair Sun, and Laudamotion. This comes partly through acquisitions, and partly in order to set up different business units in different countries to diversify as much as possible and establish the lowest cost basis possible.

Ryanair Sun was established at the beginning of 2018, and has its own Polish Air Operator’s Certificate (AOC). The airline started with a fleet of just five aircraft in summer 2018, operating flights for Polish tour-operators. However, the airline has grown to include 17 aircraft, and plans to grow to 25 aircraft by summer 2019. The airline now operates both charter and scheduled flights.

Well, it looks like the airline will soon be rebranding. As of fall 2019, Ryanair Sun will be rebranded as Buzz.

Buzz will launch their own website and app, allowing Polish customers to book all Ryanair flights, including those operated by Buzz.

Here’s what the Buzz plane will look like:

And here are cabin pictures:

These planes will feature the same 30″ of pitch that Ryanair has, yet they must be using some sort of a lens to make it look more spacious…

It’s worth noting that Buzz bears no relations to BuzzBallz, Spirit’s signature cocktail

The history of the Buzz name is interesting. Buzz was a subsidiary of KLM, and operated UK flights in 2000-2004. Then they sold Buzz to Ryanair, though Ryanair didn’t continue to use the name. 15 years later they’re bringing the name back.

Juliusz Komorek, the Chairman of Buzz Supervisory Board said the following:

“We are excited to launch Buzz today, and to see our newly branded aircraft appear in Poland this autumn. Over the last 15 years, Ryanair has grown to become Poland’s biggest airline, thanks to the unbeatable combination of the lowest fares, best customer service and largest route network – and we now expect that Buzz will be Poland’s No.1 airline.”

Meanwhile Michał Kaczmarzyk, the CEO of Ryanair Sun, said the following:

“Following a successful year of growth for Ryanair Sun, we are delighted that our planes will have a new and unique branding as we launch Buzz.  Our goal is to offer services at the highest level to both customers and tour-operators. Buzz will continue to operate scheduled and charter flights, with our fleet growing to 25 aircraft by summer 2019.”

Bottom line

Ryanair has had a lot of issues the past year or so (especially with labor). It’s interesting to see the airline increasingly create brands that deviate from the Ryanair name.

On one hand, you’d think they’d want to take advantage of the brand recognition that Ryanair has. At the same time, I guess if people increasingly have negative views on the brand, it makes sense to create some different names.

What do you make of Ryanair Sun being rebranded as Buzz? 

Conversations (23)
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  1. Ronald Hind Guest

    All propaganda is phony...........
    Rolls Royce don't advertise and Ferrari don't give discount.......Why. Simples...They don't have to.
    Any advertiasing is for sales..........and discounts are for the comsumer.....If a company can sell at full price and more they will.............It's simple business.......
    Car manufacturers for example............max units 120k...........what can we sell the car for to get 120k customers ? That is what the vehicle will be sold for not the 4k it costs to...

    All propaganda is phony...........
    Rolls Royce don't advertise and Ferrari don't give discount.......Why. Simples...They don't have to.
    Any advertiasing is for sales..........and discounts are for the comsumer.....If a company can sell at full price and more they will.............It's simple business.......
    Car manufacturers for example............max units 120k...........what can we sell the car for to get 120k customers ? That is what the vehicle will be sold for not the 4k it costs to make the average small car...............Advertising is used to achieve the best revenue for a company.......If people stopped buying teeshirts etc which advertise a prodcur such as Coka-Cola for a rediculous price.............They would give us them for free to carry on there selling campaigne.......So ! don't trust advertising and don't pay to advertise company products.....or they will treat like the stupid comsumers ...........we are!

  2. Ric Garrido Member

    Flew Ryanair today from Krakow KRK to Stockholm Skavsta NYO. Flight attendants wore Jackets labeled Buzz.

  3. ADS Guest

    it seems an odd decision to move away from the Ryanair brand.

    i wonder if there's a legal reason - something about making it a properly separate entity ?

  4. Andy Gold

    The cabin colors make me want to throw up.

  5. Randy New Member

    The livery, though odd, is still better than WOW's. I don't hate it.

    Hey, United! When you gonna bring back "Ted?"

  6. David S Gold

    Perhaps this will be the lower LCC subsidiary of Ryanair. Perhaps stand up seating is in order.

  7. JustSaying Guest

    As long as they have a cart filled with different cannabis choices it will be a huge success........and their clothing policy better be skimpy!

  8. ScottB Guest

    Come on, is this an early April fools joke?

  9. Claus Guest

    This has to be the worst livery in a very long time.

  10. Robert Hanson Diamond

    Aren't those bees just the most adorable brand in aviation? :p

    However, I need to remind everyone that "buzzed" flying is "drunk" flying.

    So no flights to the US, as the FAA will never approve their app. ;)

  11. Paul Guest

    It is a terrible brand and the livery is even worse

    Low cost doesn’t need mean that the name and brand need to look terrible and whilst Ryanair do everything to keep costs down they could have spent more than $10 dollars on branding

  12. Dylan Guest

    Ryanair's research has concluded that Buzz is the airline millennials want and will be eager to fly!

  13. No Name Guest

    As Esteban says very similar to the old BusyBee logo on the tail, plus the yellow line down the side.

    Where this get really weird is what happened to BusyBee.

    After a bankruptcy in 1992 it was restarted under a different name after a member of the pilot group got a childhood lawyer friend and ex pilot in the Norwegian air force help them raise money to keep going.

    The lawyer in question was...

    As Esteban says very similar to the old BusyBee logo on the tail, plus the yellow line down the side.

    Where this get really weird is what happened to BusyBee.

    After a bankruptcy in 1992 it was restarted under a different name after a member of the pilot group got a childhood lawyer friend and ex pilot in the Norwegian air force help them raise money to keep going.

    The lawyer in question was Bjorn Kjos and the name of the new company was Norwegian Air Shuttle.

    Wikipedia claims that for the first 4 months of it's life Norwegian Air Shuttle kept the bee and yellow logo as their livery, before adopting a new livery that lasted until they became a LCC and adopted the red noses for their then new aircraft the B737.

  14. Another Steve Guest

    Most important question is whether Buzz will feature Ryanair's signature hard landings. A flare costs extra on Ryanair.

  15. Super VC10 Gold

    Hmmm... I'm reminded of Joon, which I predicted would be shut-down before it ever became airborne. What's the point of all these airlines within an airline? Seems to me all they do is dilute the brand.

    I know lots of people have complaints about Ryanair, but they are the only airline serving the airport in Beziers, France, and since our house is only an hour away we often use this LCC to fly up to...

    Hmmm... I'm reminded of Joon, which I predicted would be shut-down before it ever became airborne. What's the point of all these airlines within an airline? Seems to me all they do is dilute the brand.

    I know lots of people have complaints about Ryanair, but they are the only airline serving the airport in Beziers, France, and since our house is only an hour away we often use this LCC to fly up to England. The fares are so ridiculously low that once every couple of months we fly up to London for a weekend, to see a play and visit with friends. Our last trip costs my husband and me 38 euros each, roundtrip Beziers - Stansted. All our Ryanair flights have operated on-time, the planes are immaculate (if garish on the inside, with the screaming yellow cabin trim), and the cabin crews young, friendly and helpful. What's not to like?

  16. David Guest

    @Carlos, Impossible, Ryanair's seats do not recline at all..

  17. Chris New Member

    Not only is it a bad photoshop...it's a bad photoshop of a plane stock photo

  18. Esteban Guest

    The logo is quite similar to BusyBee (Norway) and the name is the same as the LC of KLM (yellow and purple combination, yikes)

  19. Donna Diamond

    Very tacky. The Buzz name and logo will appeal to preschoolers.

  20. Carlos Guest

    I think the headrest of the first row is in upright position and the next three rows of seats are reclined to look more spacious.

  21. Scott Guest

    Buzz, your airline! Woof!

  22. buzzrightoff Guest

    some of the worst photoshop work in these pictures we've seen for a while. jesus.

  23. vlcnc Guest

    Its interesting the name they have chosen as Buzz was a low-cost brand of KLM uk formerly which they eventually sold to Ryanair - so they are basically resurrecting this albeit with awful branding...

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Ronald Hind Guest

All propaganda is phony........... Rolls Royce don't advertise and Ferrari don't give discount.......Why. Simples...They don't have to. Any advertiasing is for sales..........and discounts are for the comsumer.....If a company can sell at full price and more they will.............It's simple business....... Car manufacturers for example............max units 120k...........what can we sell the car for to get 120k customers ? That is what the vehicle will be sold for not the 4k it costs to make the average small car...............Advertising is used to achieve the best revenue for a company.......If people stopped buying teeshirts etc which advertise a prodcur such as Coka-Cola for a rediculous price.............They would give us them for free to carry on there selling campaigne.......So ! don't trust advertising and don't pay to advertise company products.....or they will treat like the stupid comsumers ...........we are!

0
Ric Garrido Member

Flew Ryanair today from Krakow KRK to Stockholm Skavsta NYO. Flight attendants wore Jackets labeled Buzz.

0
ADS Guest

it seems an odd decision to move away from the Ryanair brand. i wonder if there's a legal reason - something about making it a properly separate entity ?

0
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