Many airlines put quite a bit of effort into their safety videos nowadays. Rather than just making them informational and boring to the point that people tune out, they try to make them engaging, so that people are more likely to pay attention.
Last July British Airways unveiled a safety video that I found to be both bizarre and hilarious. Essentially they had celebrities pretend that they were auditioning for a part in the British Airways safety video, under the direction of a crazy director.
British Airways is now back with a sequel to that safety video, which will be available on short-haul flights starting in July, and on longhaul flights starting in August.
This time around the video features Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley, and David Walliams. In the video, the celebrities are once again seen “auditioning” for a role in the safety video in humorous sketches.
Here’s the director’s cut of the new video (the one actually shown onboard should be a bit shorter):
Humor is highly subjective, and I’ll be the first to admit that I probably have a pretty dumb sense of humor. However, personally the video made me laugh several times.
I’ll also say that I think this is amusing for someone who flies British Airways occasionally, though if you’re a super frequent flyer I imagine this would get old pretty quickly. I’ve probably flown British Airways half a dozen times since the last video was introduced, and I laughed every time.
I love the humor, though it always surprises me to see this coming from British Airways, since I’ve always felt like they take themselves too seriously. So it’s nice to see them let loose a bit with a video like this.
What do you make of British Airways’ new safety video?