KLM has had a video series called “Intern On A Mission,” which is intended to teach social media interns at the airline (and in turn, us) as much as possible about the airline. For example, last year I wrote about how KLM had an intern test out their new World Business Class on the 787:
I really enjoyed this since it’s always fun to watch someone who is not used to flying business class enjoying the experience.
KLM has just uploaded their latest “Intern On A Mission” video, which is even cooler. I love the concept of this. Specifically, a KLM intern travels with the carrier’s CEO on a one day business trip to Panama. Not only does he get to sit next to the CEO in business class on both flights, but he gets to attend his meetings, and even runs next to him on the treadmill (apparently the CEO runs 10km every morning).
It’s such a cool video that gives you a sense of just how jam-packed the CEO’s schedule is. He’s in Panama for just one night, and has six different meetings, including a dinner with customers, a ceremony to celebrate KLM’s 10th year of flying to Panama, a meeting with local press, a meeting with the president of Panama, lunch with the Dutch ambassador and president of Copa, and lastly a tree-planting ceremony to celebrate the 10th anniversary of their carbon offset program.
Here’s the video, which is worth watching if you have a few minutes:
Thanks for giving us an inside look into your CEO’s life, KLM, as I’m sure there are lots of CEOs who wouldn’t be up for something like this.
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