American introduced their latest safety video in September 2016, which came just shortly after the airline introduced their new uniforms. It was supposed to reflect the “new American,” and the safety video even ended with American’s tagline at the time, “going for great” (which they’ve since eliminated, since they’re decidedly not going for great).
The last 15 seconds of the video feature a flight attendant saying “we’re here to make your flight great, because great is what we’re going for,” and then it features all the employees featured in the video cheering.
View from the Wing notes that American is making an edit to their safety video. Per a memo:
We heard that the ending of the safety video was too loud and celebratory, especially in situations where a flight may have been delayed or experienced some other kind of irregular operation. So, we’ve adjusted the ending to dial down the cheering at the very end, and faded the music out to be softer. You should be seeing this change an overheard screens now and then in seat monitors starting in March.
Hah, I love how they suggest that the cheering may be too celebratory in cases of delays or irregular operations. How about for anyone stuck in the main cabin on any American flight? 😉
Personally I’m happy to see this change made, as I always did find the cheering to be a bit annoying. I get why they did it in the context of filming the video — I’m sure it was quite an undertaking to film it, and the cheering was intended to celebrate it being finished. However, as a passenger the cheering always came across as not reflecting the reality of most peoples’ American Airlines experience.
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