AMAZING DEAL: Easy 20% Off Amazon Purchase

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Update: As mentioned by Deals We Like, some people are reporting being eligible for this offer now, even though they weren’t previously, and some are also reporting being eligible a second time. So I recommend checking to see if you’re eligible once again.

Earlier this year Amazon had a ridiculously generous promotion that I know many of you took advantage of, and it looks like it’s back again. Essentially you can save 20% off virtually any Amazon purchase of up to $500 when you redeem at least one Membership Rewards point.

This is super easy to take advantage of, so if you’re eligible this should be a no brainer. The deal gets even better when you consider how many things are on sale over the coming days.

Redeeming points on Amazon

It’s possible to redeem several rewards points currencies for purchases on Amazon. The catch is that it’s almost never a good deal, since the value they give you per point is extremely low. For example, you can redeem Amex Membership Rewards points for Amazon purchases, but you get less than a penny per point, while I value the points at 1.7 cents each.

The one time it can make sense to redeem points for Amazon purchases is when there’s a great promotion, as we’re seeing right now.

The basics of this promotion

Amazon is offering 20% off when you use American Express Membership Rewards points to pay for at least part of your purchase. Note that it’s possible not everyone will be eligible — you’ll have to check at the registration link.

The maximum discount is $100, meaning this is valid for a purchase of up to $500. The promotion is valid through December 23, 2018, or “when Amazon elects to end this promotion,” so I’d recommend not just registering ASAP, but also making the purchase ASAP.

The process of taking advantage of this is easy:

  • You first have to activate the offer by clicking the “Click to activate” button on this page (most people report being eligible for the offer, though some may not be)
  • Then add eligible items to your shopping cart, which includes virtually anything that is sold and shipped by Amazon
  • At check-out use at least one Membership Rewards point for your purchase (and that’s exactly what I’d do — I recommend redeeming exactly one point)

For example, I added $500 in Starbucks gift cards to my cart. Since I have an Amex card earning Membership Rewards points linked to my account, I was asked to select how many points I wanted to redeem. I selected the equivalent of $0.01 worth of points, which is one Membership Rewards point. As you’ll see, the total due is $399.99 — that accounts for the $100 discount, plus the one cent for which you’re redeeming points.

Make sure you don’t actually pay for your entire purchase with points, or else you’ll be getting a really bad deal.

In addition to being able to buy just about anything on Amazon, third party gift cards seem to be triggering the discount as well, so you can buy cards from popular companies like StarbucksUberSouthwest AirlinesAirbnbHotels.comWhole Foods, and more. If you’d spend money with these companies anyway, you might as well score 20% off. Just make sure you see the discount reflected when you finalize the purchase.

Bottom line

20% off an Amazon purchase is basically like free money, given that they sell just about everything. Hopefully many of you can take advantage of this offer.


  1. Same here, not eligible, I used it to great advantage last time it was up, maybe that is why i won’ work this time.

  2. I have successfully used this promo today and earlier this year. Today, I reloaded my Amazon balance with my Discover 5% cash back card. I loaded it with $400 to get $20 back from discover. Not bad for me $500 worth of gifts cards from Amazon for $379.99!

  3. It is not good on virtually any amazon purchase.

    Offer only applies to products sold by (Look for “sold by” or “sold by Amazon Digital Services LLC” on the product detail page). Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if “fulfilled by” or “Prime Eligible”.

  4. Not eligible on either of my two household accounts (one prime and one not prime). Both have an Amex saved and pay with points feature activated.

  5. I was able to register using my business platinum. Bought a bunch of gift cards fulfilled by Amazon and was able to save big.

  6. Eligible again, woo hoo!

    Any data points on the ability to purchase Amazon gift cards (physical or e) with this promo?

    Safeway and Whole Foods worked for me, but I don’t need $500 worth of groceries…

  7. Not sure if peeps realize they need to click on the banner to activate. I signed into my account and it was right there, clicked to activate and proceeded to shop. Ended up with a nice deal on a new piece of Tumi luggage. Thanks Lucky

  8. worked for me! I have prime and Amex cards saved in my amazon profile. I was able to use this promo a few months ago and just snagged it again, great deal!

  9. Here’s something many people don’t know about…their community rewards program called If you log into it the site will ask you which nonprofit do you want to donate to. Then you do all of your Amazon shopping at Smile instead. Why not? They’re going to keep that small percentage that you can have donated on your behalf to a needy nonprofit.

  10. The very fact that someone would spend $500 at Starbucks indicates they have no idea of what a good deal really is. Just another way to trick you into grossly over paying for bad coffee that is produced at the expense of the environment and local communities in developing countries.

  11. These are the eligibility requirements.
    -)Are enrolled in the SWP program
    -)Have never used their American Express Membership Rewards Points for the last 12 months at

  12. DK, I can say with confidence that those aren’t the requirements. I’ve never heard of the swp program (what is that?) and I used the same deal on one of the Amazon prime days to buy a new phone. I have the Amex platinum and everyday cards linked to my account; I clicked the link that lucky provided, activated the promotion, and I was done.

  13. Lucky, I’m totally baffled by your screenshot how you had a zero balance to pay when you *purchased* Starbucks gift cards. How did you pay – via Amex Plat or did you use existing Amazon gift cards?

    It turns out that I’m eligible for this offer and I tested it by buying a $5.00 gift card for a friend. Used 0.01 Amex points as you advised and paid balance with Plat card, but did not see 20% discount on the gift card. Paid $4.99.

    She rec’d it ok, but she is the only one allowed to use it on her purchases. I cannot apply her gift card to my future purchase. I have my eye on a new phone.

    I’m missing something here… sorry!

  14. Woo hoo! Took advantage of this again. Last time got some Bose QuietComfort 25 NC headphones for $75 and Whole Foods GC, this time got two Sonos Play 1 speakers for $228 (discount plus $30 Amazon GC promo) and the rest in Whole Foods GC. I love this promotion!

  15. Lucky – listen mate. Usually I am a big fan. But this time – you have lost me a little. Yes, I now that you said that some won’t be eligible But from the responses, including my own story, most are not eligible. I feel as if you have been played. But more specifically – what bothers me the most is the posting of this opportunity, without any real understanding of who is included and who not. You sort of tossed it out there – but didn’t do your investigative research. We expect that out of a travel and deal expert. At a minimum, the idea that you should at least call AMEX, tell them who you are, and ask about the parameters of the deal before tossing it out to hundreds – almost a click bate. Dude – you are better than this. And yes, as you might tell, I tried to sign up, but also was not eligible. Click bate!

  16. I get “Thank you for your interest in this offer. Unfortunately, you are not eligible for this invitation-only offer.” so this seems to be targeted.

  17. Prime member and linked to AMEX Gold (almost 40 years–if that makes any difference!), and…not eligible.

  18. THIS MAY WORK EVEN IF NOT ELIGIBLE! I clicked the link yesterday and it said I wasn’t eligible. Today I made a purchase and put in the 1 point just to see what would happen, and I got the 20% discount. So ignore the message on the link, try it at check out anyway!

  19. Also worked for me. Southwest Airlines, Kohl’s, and a couple of nice restaurants. Total was $500 paid $399.99! Early Christmas present indeed!

    Thank you Lucky.

  20. This is working for me and I don’t have Prime, I cancelled that a few months ago. It works with both Amex cards I’ve tried, The Gold Card and Blue Business Plus. I’ve never used this promo before.

    Thanks for the heads up Lucky, you’re saving me money.

  21. There are many many many many many reasons I subscribe to this blog, and this post is one of them.

    Thank you for saving me $100!

    And please keep up the great work, all of you.

  22. I used last year, did not “qualify” this year. Am Prime member. Called Amazon (two people) in
    Customer Service and they had never heard of this promotion. There must be some algorithm
    for qualifying. Does anyone know who makes the qualification decision?

    Thanks for making us aware anyway.

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