Catchy & Genius: The Alaska Airlines Safety Dance

I absolutely love this, and now can’t get it out of my head…

Alaska Airlines’ amazing safety dance

Alaska Airlines has revealed a new minute-long ad, known as the “Alaska Safety Dance,” and it’s… simply amazing. Check it out here, and then we’ll talk more about it below:

More from OMAAT Military Member Calls Alaska Airlines Employee “Anti-Military” Over Denied Free Upgrade Read more

For those who don’t want to watch the whole thing or couldn’t understand everything, here are the lyrics:

S-A-F-E-T-Y safety dance /
We can fly where you want to, we can leave your house behind, but if your friends don’t mask and why don’t they mask well they won’t fly this airline /
You can fly if you wan to ’cause we do safety right, we have air that’s clean and disinfectant machines zapping germs like an arcade space fight /
And we dance, do the dance, everybody wash some hands /
Do the dance, do the dance, while always wearing a mask /
Do the dance, do the dance, no seriously please wash your hands /
Do the dance, do the dance, HEPA filters cleaning commence /
Alaska’s safety dance, Alaska’s safety dance, Alaska’s safety dance…

What I wasn’t aware of initially is that this is based on a 1980s song, also called “Safety Dance,” which you can see here:

Personally I think the Alaska Airlines version is better, but I’m biased. 😉 For that matter, I prefer this video to Virgin America’s old safety video (I find one to be cute and annoying, and the other to just be cute):

Also, to be clear, this is an ad, and not part of an actual safety video. Alaska Airlines doesn’t otherwise have individual monitors on planes, so there’s no screened safety video. How cute to see an airline focus on this in their advertising.

The best part of the Alaska safety dance

As far as I’m concerned, the best part of all of this is that these are all real Alaska Airlines employees. The 11 employees featured filmed this in an Alaska Airlines hangar over the course of three days.

They were given the routine to practice at home before this, then there was an eight hour dress rehearsal, and then the actual filming happened over the course of two days.

Bottom line

Kudos to Alaska Airlines, and to the great employees pictured, for this awesome ad. What a catchy video, and I love how authentic the whole thing feels. Then there’s the awesomeness  of this all being based off a song from decades ago called “Safety Dance.”

Now I just need to get this out of my head. S-A-F-E-T-Y…

Maybe it’s time to shut down the Turkish Airlines hold music support group, and replace that with an Alaska Airlines safety dance support group?