Air New Zealand is known for their innovative safety videos. Most of my favorite safety videos were produced by them, though with the number of videos they’ve had, I can’t say that I loved all of them.
For example, Air New Zealand’s last safety video was so bad that the airline ended up pulling it early due to complaints. Now, they did formally deny that was the reason, and said that the decision was based on “a new campaign to stimulate domestic travel and promote tourism to Northland.”
Anyway, Air New Zealand has just released their latest safety video, called Air All Black. This happens to also be their 10 year anniversary of making quirky videos. The safety video is in support of the country’s rugby team during the 2019 season, as they prepare for Japan in September.
As the airline describes the video:
All Blacks Head Coach Steve Hansen along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video which takes viewers to the headquarters of “newly established airline” Air All Blacks where ideas for the airline’s first safety video are being discussed.
After insisting on being the next Air New Zealand spokesperson after travelling with the airline in 2017, Suits actor Rick Hoffman also features in the video, as well as leading Kiwi actor Cliff Curtis.
Building on the airline’s twenty-year partnership with New Zealand Rugby, the video also stars 1987 rugby legends Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton and David Kirk and former Black Ferns Captain Fiao’o Fa’amausili as well as former Australia Captain George Gregan.
Air New Zealand’s General Manager of Global Brand & Content Marketing says that the latest video is a futuristic take on two iconic Kiwi brands coming together to show how much rugby is in their DNA:
“Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organizations consistently show the world what a huge impact a small nation can make on the world stage.”
Here’s the new safety video, which is being rolled out throughout Air New Zealand’s network today:
There’s no denying that Air New Zealand is incredibly innovative when it comes to their safety videos.
Personally I’d say that I mildly like the new video, though it’s not my favorite that they’ve produced. That’s probably also a function of not being from the country and also not having much of an appreciation for rugby. No one can compete with Betty White…
What do you make of Air New Zealand’s new safety video?